Günter Mast (July 4, 1927 in

Braunschweig Braunschweig () or Brunswick ( ; from Low German , local dialect: ) is a List of cities and towns in Germany, city in Lower Saxony, Germany, north of the Harz Mountains at the farthest navigable point of the river Oker, which connects it to the ...

– February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive Officer of the family business Mast-Jägermeister, known as producer of the liquor

Jägermeister ( , ) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation, and the drink contin ...

. During his tenure as CEO he secured the sponsorship of the

Eintracht Braunschweig Braunschweiger Turn- und Sportverein Eintracht von 1895 e.V., commonly known as Eintracht Braunschweig () or BTSV (), is a German football and sports club based in Braunschweig, Lower Saxony. They compete in the 2. Bundesliga, the second tier o ...

football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...

team. Braunschweig's game against

FC Schalke 04 Fußballclub Gelsenkirchen-Schalke 04 e. V., commonly known as Schalke 04 (), and abbreviated as S04 (), is a professional sports club from the Schalke district of Gelsenkirchen, North Rhine-Westphalia. It is best known for its football team, ...

on 24 March 1973 became the first-ever

Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...

match to feature a club having sponsorship on its jersey, following a long dispute between Mast and the

German Football Association The German Football Association ( ; DFB ) is the governing body of Association football, football, futsal, and beach soccer in Germany. A founding member of both FIFA and UEFA, the DFB has jurisdiction for the German football league system and ...

, which had previously banned shirt-sponsors. Mast was also the President of the club from 1983 to 1986. However, personally Mast was not a football fan and later said to have attended only two matches of the club during his tenure as president. He died on February 28, 2011.

References

1927 births 2011 deaths Businesspeople from Braunschweig German football chairmen and investors {{Germany-business-bio-stub