Gréta María Grétarsdóttir (born 13 August 1980) is an Icelandic

businesswoman A businessperson, also referred to as a businessman or businesswoman, is an individual who has founded, owns, or holds shares in (including as an angel investor) a private-sector company. A businessperson undertakes activities (commercial ...

and former

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

player and coach. During her basketball career, she had her most success with KR, winning two

national championships A national championship(s) is the top achievement for any sport or competition, contest within a league of a particular nation or nation state. The title is usually awarded by contests, ranking systems, stature, ability, etc. This determines the be ...

and two Icelandic Cups. During her peak, she was a member of the Icelandic national basketball team.

Early life

Gréta grew up in

Flateyri Flateyri ( Icelandic: ) is a village situated in Iceland's Westfjords. It is part of the municipality of Ísafjarðarbær and has a population of approximately 200, making it the largest settlement in Önundarfjörður. History Flateyri has been ...

before moving with her family to

Reykjavík Reykjavík is the Capital city, capital and largest city in Iceland. It is located in southwestern Iceland on the southern shore of Faxaflói, the Faxaflói Bay. With a latitude of 64°08′ N, the city is List of northernmost items, the worl ...

Basketball career

Gréta started her senior team career with ÍR during the 1993–94 season. After the season she was named the Young Player of the Year. She later moved to KR where she won the national championship and the Icelandic Cup in 2001 and 2002. After being ruled out for 2003–2004 season after tearing her posterior cruciate ligament in the 2003 playoffs, she was hired as the head coach of the team. She was named the Úrvalsdeild Coach of the Year after leading KR to the Úrvalsdeild finals. In 2010, she was named the 1. deild Domestic MVP after leading

Fjölnir Fjölnir ( ) is a List of legendary kings of Sweden, legendary king in Norse mythology said to have been the son of Freyr (Frey) and his consort Gerðr (Gertha). The name appears in a variety of forms, including Fiolnir, Fjölner, Fjolner, and F ...

to victory in the league and promotion to the Úrvalsdeild kvenna.

National team career

Gréta played for the Icelandic national basketball team from 1998 to 2000, appearing in 15 games.

Business career

In 2016, Gréta was hired as the

chief financial officer A chief financial officer (CFO) is an officer of a company or organization who is assigned the primary responsibility for making decisions for the company for projects and its finances; i.a.: financial planning, management of financial risks, ...

of Festi, a major retail company in Iceland. In September 2018, she took over as the

chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

of Krónan, a discount

supermarket chain A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

and a subsidiary company of Festi. In December 2019, she received the Icelandic Business Award after Krónan had its largest operating year in the history of the company. In May 2020, Gréta resigned from the company, siding her unhappiness with the board of Festi applying for and receiving substantial financial relief from the Icelandic government, due to the

coronavirus pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

, despite the profits for the year being projected in billions of ISK. In June 2020, Gréta was appointed by Kristján Þór Júlíusson, the Minister of Fisheries and Agriculture, as the chairman of the board of the Icelandic Food Fund. In 2024, she became the CEO of ''Prís'', a supermarket chain owned by the former owners of

Bónus Bónus () is an Icelandic No Frills#No-frills supermarkets, no-frills supermarket chain owned by Hagar (company), Hagar. Bónus operates thirty-three stores in Iceland, eight stores in the Faroe Islands, and one store in Denmark. It follows the n ...

supermarket chain.

References

External links

Icelandic statistics
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kki.is
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