Geir Gripsrud (born 1946) is a Norwegian

organizational theorist An organization or organisation ( Commonwealth English; see spelling differences) is an entity—such as a company, or corporation or an institution (formal organization), or an association—comprising one or more people and having a par ...

, and Professor of

Marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

BI Norwegian Business School BI Norwegian Business School () is a Norwegian specialized university that provides education and conducts research primarily in the fields of business and economics, marketing, strategy, management, and administration. BI is organized as a self ...

in Oslo. He is known for his work on

international marketing Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". Global marketing is also a field of study in general business mana ...

market entry strategy Market entry strategy is a planned distribution and delivery method of goods or services to a new target market. In the import and export of services, it refers to the creation, establishment, and management of contracts in a foreign country. Fa ...

and

distribution channels Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the ...

Life and work

After his graduation, Gripsrud was marketing researcher at the Norwegian Fund for Market and Distribution Research (NFMDR) in

Oslo Oslo ( or ; ) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population of 1,064,235 in 2022 ...

, where in 1972 he wrote his first report entitled "On long-range planning in retailing." Around 1985, he became marketing researcher at the Export Council of Norway, the Norwegian Trade Council.

Håkan Håkansson Håkan Håkansson (born 1947) is a Swedish organizational theorist, and Professor of International Management at the BI Norwegian Business School, known for his work on business networks. Biography Håkansson attended the Technical High School i ...

, Debbie Harrison, Alexandra Waluszewski (2005) ''Rethinking Marketing: Developing a New Understanding of Markets''. p. viii. In the 1980s, he was appointed Research Professor of Marketing at the

, and in the 1990s also Dean of Bachelor Studies. His brother, Jostein Gripsrud is Professor in Media Studies at the

University of Bergen The University of Bergen () is a public university, public research university in Bergen, Norway. As of 2021, the university had over 4,000 employees and 19,000 students. It was established by an act of parliament in 1946 consolidating several sci ...

Publications

Gripsrud has authored and co-authored numerous publications in his fields of expertise.Geir Gripsrud
at Google Scholar. Articles, a selection: * Gripsrud, Geir, and

Kjell Grønhaug Kjell Grønhaug (born 1935) is a Norwegian organizational theorist, management consultant and Professor emeritus of Business Administration at the Norwegian School of Economics and Business Administration.Michael J. Baker, Michael Saren (2010) ''Ma ...

. "Structure and strategy in grocery retailing: A sociometric approach." The Journal of Industrial Economics 33.3 (1985): 339–347. * Gripsrud, Geir. "The determinants of export decisions and attitudes to a distant market: Norwegian fishery exports to Japan." Journal of International Business Studies (1990): 469–485. * Benito, Gabriel R.G. and Gripsrud, Geir, "The Expansion of Foreign Direct Investments: Discrete Rational Location Choices or a Cultural Learning Process?", ''Journal of International Business Studies'', 23(3), 1992, 461–476. * Gripsrud, Geir, and Gabriel R.G. Benito. "Internationalization in retailing: modeling the pattern of foreign market entry." Journal of Business Research 58.12 (2005): 1672–1680. * Gripsrud, Geir, Marianne Jahre, and Gøran Persson. "Supply chain management–back to the future?." International Journal of Physical Distribution & Logistics Management 36.8 (2006): 643–659.

References

External links

Geir Gripsrud
at BI Norwegian Business School] {{DEFAULTSORT:Gripsrud, Geir 1946 births Living people Norwegian business theorists Academic staff of BI Norwegian Business School