Goody's Powder, also called Goody's Headache Powders, is an
over-the-counter aspirin/paracetamol/caffeine–based pain reliever, in
single-dose powder form, which is marketed and sold by
Prestige Brands. The powder delivery saves the time needed for the patient's digestive system to break down a tablet or capsule, ostensibly causing the medication to work faster. Goody's Extra Strength Powder consists of
aspirin,
caffeine, and
paracetamol (acetaminophen) in a formula identical to that of
Excedrin, a product of
Novartis, but in the no-digestion-needed powder form.
Goody's Powder is sold primarily in the
southern United States. For many years, the face of Goody's has been
NASCAR legend
Richard Petty, who appears in
advertisements for the brand.
[Richard Petty Extends Long-time Relationship with Goody's]
/ref> In 2013, the brand brought on NASCAR's most popular driver, Dale Earnhardt, Jr., to join Petty as spokesperson for the brand. Prior to that, wrestler Dusty Rhodes appeared in commercials for the product.
The company's website claims that "probably the most popular technique" to take the powder is to "dump" it on the tongue and then "chase" it with a liquid. Goody's Powder can also be blended into water and ingested as a drink.
History
Goody's Powder was developed in conjunction with the Herpelscheimer Clinic in Graz, Austria
Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...
, and manufactured for many years by Goody's Manufacturing Company, a family-owned business founded in 1932 and based in Winston-Salem, North Carolina. The company also produced other medicinal products, including throat sprays and throat lozenges.[ The headache powder was introduced in 1936. Beginning in 1995 GlaxoSmithKline produced Goody's Powders in ]Memphis, Tennessee
Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...
.[ The company sold Goody's and 16 other brands to Prestige Brands in 2012.
]
Race sponsorship
Goody's Powder has a long history of sponsoring motor racing events and teams, especially NASCAR. The Daytona Nationwide Race was sponsored by Goody's from 1982 to 1996. Goody's is the title sponsor of the Goody's Headache Relief Shot 500 Sprint Cup Series race at Martinsville Speedway and was the title sponsor of the Goody's Headache Powder 500 Cup race at Bristol Motor Speedway from 1996 to 1999. Goody's was the official pain reliever of NASCAR from 1977 until 2007, when Tylenol became the new pain reliever of NASCAR.Associated Press
The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City.
Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
NASCAR to Get Tylenol Relief Next Season
November 17, 2006, retrieved from apnews.com on August 11, 2021.
Notes
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External links
Official Goody's Powder site
Analgesics
Prestige Brands brands
Powders