GoFish was a San Francisco-based
online
video sharing website founded in 2003
by
Michael Downing. It was founded as a search engine for digital music, audio books, ringtones and other media online, and operated as GoFish until 2009
then the service became the advertising network BetaWave in 2009
after a failed attempt at changing their niche into children's media. In 2010, BetaWave had also shutdown after "running out of money".
GoFish was an important step in content distribution, as it was one of the first mainstream video sharing websites. In 2005,
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
and
Google Video
Google Video was a free video hosting service, originally launched by Google on January 25, 2005.
Initially focused on searching TV program transcripts, it soon evolved to allow hosting video clips on Google servers and embedding onto other ...
launched, which may have taken some of GoFish's audience. Towards the end of its service, the site had close to 20 million users.
GoFish used
Java
Java is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea (a part of Pacific Ocean) to the north. With a population of 156.9 million people (including Madura) in mid 2024, proje ...
with the
Apache Tomcat
Apache Tomcat (called "Tomcat" for short) is a free and open-source implementation of the Jakarta Servlet, Jakarta Expression Language, and WebSocket technologies. It provides a "pure Java" HTTP web server environment in which Java code can also ...
web server to drive their website, and used either
PostgreSQL
PostgreSQL ( ) also known as Postgres, is a free and open-source software, free and open-source relational database management system (RDBMS) emphasizing extensibility and SQL compliance. PostgreSQL features transaction processing, transactions ...
or
Oracle
An oracle is a person or thing considered to provide insight, wise counsel or prophetic predictions, most notably including precognition of the future, inspired by deities. If done through occultic means, it is a form of divination.
Descript ...
as their backend database.
History
In 2003, GoFish was founded, and went public on the
OTC Bulletin Board
The OTC (Over-The-Counter) Bulletin Board or OTCBB was a United States Financial quote, quotation medium operated by the Financial Industry Regulatory Authority (FINRA) for its subscribing members. FINRA closed the OTCBB on November 8, 2021.
The ...
In February 2007, GoFish Corporation attempted a merger with
Bolt.com, but later dropped the deal as their stock plummeted.
At one point in mid 2007, GoFish was the home to
web television
Streaming television is the digital distribution of television content, such as films and television series, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable te ...
such as
MMA Today (), which offered highlights from various
Mixed Martial Arts
Mixed martial arts (MMA) is a full-contact fighting combat sport, sport based on strike (attack), striking and grappling; incorporating techniques from various combat sports from around the world.
In the early 20th century, various inter-s ...
events s well as
Hidden Celebrity Cams. The shows were known as "Made For Internet".
In January 2008, the service received funding (US$22.5 million) to begin transitioning towards family/children's media, with its site now showing "Delivering Kids, Teens, and Moms" on the front page of their website. The site had begun a publishing partnership with the children's game website
Miniclip, and
WeeWorld. The service had also expanded its offices into
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, and
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
. GoFish had begun to phase out its video service, re-fashioning into an
advertising network
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with the advertiser' ...
targeting children.
In early 2009, GoFish.com began redirecting to a page on GoFishCorp stating that it had become
Betawave
Since the end of 2014, it displays a big fish like symbol: "<><".
References
{{reflist
Video hosting
American entertainment websites
Internet properties established in 2003
Former video hosting services