Gilles Frozen Custard
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Gilles Frozen Custard (, commonly pronounced as ) is a brand of
frozen custard Frozen custard is a frozen dessert that is a type of ice cream that is made with egg yolks in addition to cream and sweetener, either sugar or an alternative, and an additional flavoring such as cocoa, vanilla, or fruit such as strawberries ...
that originated at the Gilles Frozen Custard Stand, the oldest frozen custard stand in
Milwaukee Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...
,
Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
(and one of the first in the country), dating back to 1938. Gilles Frozen Custard Timeline
/ref> The company and custard stand (still at its original location) was founded by Paul Gilles. In 1972, after selling limited quantities of the custard at a local supermarket, Paul Gilles sold the rights to manufacture and distribute the custard to an outside company. Thus, Gilles Frozen Custard can be found pre-packaged in supermarkets throughout the
Midwest The Midwestern United States (also referred to as the Midwest, the Heartland or the American Midwest) is one of the four census regions defined by the United States Census Bureau. It occupies the northern central part of the United States. It ...
; however, because of the differences in the manufacturing process, the frozen custard sold in stores deviates from Gilles's original recipe, which is still used at the custard stand. The naming rights to the pre-packaged custard have changed hands several times since 1972; currently, the supermarket version of Gilles is manufactured and distributed by Schoep's Ice Cream of
Madison, Wisconsin Madison is the List of capitals in the United States, capital city of the U.S. state of Wisconsin. It is the List of municipalities in Wisconsin by population, second-most populous city in the state, with a population of 269,840 at the 2020 Uni ...
.


See also

* List of frozen custard companies


References


External links

* {{Official website, http://gillesfrozencustard.com/ Ice cream parlors in the United States Culture of Milwaukee Restaurants in Milwaukee Companies based in Milwaukee Restaurants established in 1938 Frozen custard 1938 establishments in Wisconsin