
Gerd Ernst Mäuser (born 16 March 1958 in
Berlin
Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...
) is a German businessman who is currently Chairman of
Jaguar Racing
Jaguar Racing is the name given to Jaguar Land Rover's racing interests. The Jaguar brand currently competes in Formula E under the name Jaguar TCS Racing for sponsorship reasons. It is the defending Formula E World Teams' Champion, having wo ...
.
[Jaguar Racing, Gerd Mäuser, Jaguar Racing Chairman]
, accessed 18 January 2021 He previously had a long career at
Porsche
Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see below), is a German automobile manufacturer specializing in luxury, high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. Th ...
, having also worked at
BMW
Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...
,
VfB Stuttgart
Verein für Bewegungsspiele Stuttgart 1893 e. V. (), commonly known as VfB Stuttgart (), is a German professional sports club based in Stuttgart, Baden-Württemberg. The club's Association football, football team is currently part of Germany's f ...
, and
Jaguar Land Rover
Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover, also known as JLR, and is a British multinational automobile manufacturer which produces luxury vehicles and SUVs and has its head office in Whitley, Coventry, Unite ...
.
Background
Mäuser studied Economics (Business Administration) with a specialisation in Marketing and Strategic Planning at
Goethe University
Goethe University Frankfurt () is a public research university located in Frankfurt am Main, Germany. It was founded in 1914 as a citizens' university, which means it was founded and funded by the wealthy and active liberal citizenry of Frankfurt ...
,
Frankfurt am Main
Frankfurt am Main () is the most populous city in the States of Germany, German state of Hesse. Its 773,068 inhabitants as of 2022 make it the List of cities in Germany by population, fifth-most populous city in Germany. Located in the forela ...
graduating in 1985.
[JLR Newsroom, Biograph]
accessed 18 January 2021
Career
BMW
Upon graduation, Mäuser joined BMW as a trainee, and from 1987 held a number of positions at the company including: Manager of Marketing and Product Strategy, General Manager of Marketing and Planning and Director of Corporate Marketing.
Porsche
In 1994, Mäuser was appointed Director of Corporate Marketing at Porsche. His main responsibilities covered global brand-management, including the complete marketing-mix activities, as well as long term corporate planning for sales and marketing.
His time at Porsche coincided with
Wendelin Wiedeking
Wendelin Wiedeking (born August 28, 1952 in Ahlen, Germany) is the former president and chief executive officer of the German car manufacturer, Porsche AG, a post he held from 1993 through July 23, 2009. He was also speaker of the company's execu ...
's tenure as CEO, which saw a significant reversal in Porsche's fortunes from near bankruptcy to a near takeover of
Volkswagen
Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
. Mäuser's department was responsible for overseeing the marketing launch of a number of new Porsche nameplates: the 1996
Boxster
The Porsche Boxster and Cayman are mid-engine two-seater sports cars manufactured and marketed by German automobile manufacturer Porsche across four generations—as a two-door, two-seater roadster (Boxster) and a three-door, two-seater fastbac ...
, the 2003
Cayenne
Cayenne (; ; ) is the Prefectures in France, prefecture and capital city of French Guiana, an overseas region and Overseas department, department of France located in South America. The city stands on a former island at the mouth of the Caye ...
, the 2006
Cayman, the 2009
Panamera, as well as more specialised cars like the 1997
911 GT1 Straßenversion and the 2004
Carrera GT
The Porsche Carrera GT (Project Code 980) is a mid-engine sports car that was manufactured by German automobile manufacturer Porsche from 2003 to 2006. ''Sports Car International'' named the Carrera GT number one on its list of Top Sports Cars ...
. The Boxster and Cayenne in particular were instrumental in growing Porsche sales, with the Boxster competing in a lower price segment and the Cayenne entering the growing SUV segment. He left Porsche by mutual consent in 2010.
[ Dr. Kjell Gruner Appointed Head of Porsche Marketing, 2 Sep 201]
accessed 18 January 2021
VfB Stuttgart
On 20 May 2011 the supervisory board of
VfB Stuttgart
Verein für Bewegungsspiele Stuttgart 1893 e. V. (), commonly known as VfB Stuttgart (), is a German professional sports club based in Stuttgart, Baden-Württemberg. The club's Association football, football team is currently part of Germany's f ...
presented Gerd E. Mäuser as their candidate for the election of the new president of the club. On 17 July 2011 Mäuser was elected. VfB Stuttgart subsequently finished 6th in the
2011-12 Bundesliga, qualifying for the
UEFA Europa League
The UEFA Europa League (UEL), usually known simply as the Europa League, is an annual association football, football club competition organised since 1971 by the UEFA, Union of European Football Associations (UEFA) for eligible European footb ...
. The following league campaign was less successful with VfB Stuttgart finishing 12th in the
2012-13 Bundesliga, but they did reach the
DFB-Pokal
The DFB-Pokal (), also known as the German Cup in English language, English, is a German knockout Association football, football cup competition held annually by the German Football Association (DFB). Sixty-four teams participate in the competiti ...
final losing 3-2 to
FC Bayern Munich
Fußball-Club Bayern München e. V. (FCB, ), commonly known as Bayern Munich (), FC Bayern () or simply Bayern, is a German professional sports club based in Munich, Bavaria. They are most known for their men's professional association foo ...
. They reached the round of 16 in the UEFA Europa League, losing to
S.S. Lazio
(; ; ''Lazio Sport Club'') is an Italian professional sports club based in Rome, most known for its football activity. The society, founded in 1900, plays in the Serie A and have spent most of their history in the top tier of Italian footba ...
.
After less than 2 years and with occasional minor outbursts,
[Borussia Dortmund confident ahead of title showdown with Bayern Munich, 10 Apr 2012, ]The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
, Raphael Honigstein
Raphael Honigstein (born 1973) is a German journalist and author.
Early life
Honigstein was born in Bavaria to a Jewish family. In 1993, Honigstein moved from Munich to London. He studied law before becoming a journalist.
Journalism career
In the ...
accessed 18 January 2021 Mäuser announced his resignation on 10 April 2013 with effect from 3 June 2013.
Jaguar Land Rover
In 2013 Mäuser worked as an independent consultant for
Jaguar Cars
Jaguar (, ) is the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational corporation, multinational automaker, car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that ...
, before being appointed Chief Marketing Officer in January 2015 for Jaguar Land Rover.
Mäuser's marketing department was responsible for all marketing activities including customer research, product marketing, communications, experiential, and marketing launch. He was instrumental in Jaguar's 2016 return to racing in the
Formula E
Formula E, officially the ABB FIA Formula E World Championship, is an open-wheel single-seater motorsport championship for electric cars. The racing series is the highest class of competition for electrically powered single-seater racing cars ...
category, and was appointed Chairman of Jaguar Racing. His department also helped the market introduction of the 2015
Jaguar XE
The Jaguar XE (X760) is a front engine, rear- or all-wheel drive four-door compact-executive saloon manufactured by Jaguar Land Rover and marketed under their Jaguar marque for model years 2016–2024 — across a single generation.
The ...
, 2016
Jaguar XF
Jaguar XF may refer to:
* Jaguar XF (X250) (2007–2015), an executive/ luxury mid-size sports saloon car
* Jaguar XF (X260) (2015–2024), the second generation of the executive/mid-size luxury sports saloon
{{set index article
XF ...
, 2016
Jaguar F-PACE
The Jaguar F-Pace (X761) is a compact luxury crossover SUV made by Jaguar Land Rover, a British car manufacturer, under their Jaguar marque. It is the first Jaguar model in the SUV class. It was formally announced at the 2015 North American ...
, 2015
Land Rover Discovery Sport
The Land Rover Discovery Sport (internal code L550) is a compact luxury crossover SUV produced by British automotive company Jaguar Land Rover since 2014, under their Land Rover marque, and since 2017 their best-selling model.
Introduced i ...
, 2017
Land Rover Discovery
The Land Rover Discovery is a series of five or seven-seater family SUVs, produced under the Land Rover marque, from the British manufacturer Land Rover, and later Jaguar Land Rover. The series is currently in its fifth iteration (or generat ...
, 2017
Range Rover Velar
The Land Rover Range Rover Velar, generally known as the Range Rover Velar, () is a Crossover (vehicle), crossover SUV produced by British automotive company Jaguar Land Rover under their Land Rover, Land Rover marque. The fourth model in the Ra ...
, and 2015
Range Rover Evoque
The Land Rover Range Rover Evoque, also known as the Range Rover Evoque or the Land Rover Evoque, is a subcompact luxury crossover SUV developed and produced by Jaguar Land Rover under their Land Rover marque. The original Evoque was a develo ...
facelift, 2017
Range Rover Sport
The Land Rover Range Rover Sport, generally known as the Range Rover Sport, is a mid-size luxury SUV produced under their Range Rover marque, by the British car manufacturer Land Rover, later Jaguar Land Rover. The first generation (codename: ...
facelift, and 2017
Range Rover
The Land Rover Range Rover, generally shortened to Range Rover, is a Sport utility vehicle, 4x4 Luxury car, luxury SUV produced by Land Rover, a marque and sub-brand of Jaguar Land Rover, owned by Tata Motors. The Range Rover line was launched ...
facelift. His time was marked by a simplification of the customer product offering with most cars moving adopting S, SE, HSE, and R-Dynamic nomenclature. He retired in 2018.
Jaguar Racing
Following his retirement from Jaguar Land Rover, he remained Chairman of the Formula E Jaguar Racing Team. He was "central" to Jaguar's first race victory in the category at the 2019
Rome ePrix
The Rome ePrix was an annual race of the open-wheel car, single-seater, Electric car, electrically powered Formula E championship held at the Circuito Cittadino dell'EUR in Rome, Italy. The race became official when local government unanimousl ...
, Jaguar's first international victory since 1991.
References
{{DEFAULTSORT:Mauser, Gerd E.
1958 births
Living people
German football chairmen and investors
VfB Stuttgart people
Porsche people