Geox S.p.A. is an Italian brand of shoe and clothing manufactured with
breathable
Moisture vapor transmission rate (MVTR), also water vapor transmission rate (WVTR), is a measure of the passage of water vapor through a substance. It is a measure of the permeation, permeability for vapor barriers.
There are many industries where ...
and
waterproof fabrics.
History

The company was founded in 1995 by
Mario Polegato.
In 2009, Geox agreed with Italian sportswear company
Diadora to have Polegato buy its assets through his family's investment arm, LIR.
On September 8, 2020, Geox filed for
bankruptcy
Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
in Canada.
Production sites are in China, Indonesia and Vietnam.
In July 2021, Geox announced the closure of its
Vranje
Vranje ( sr-Cyrl, Врање, ) is a city in Southern Serbia and the administrative center of the Pčinja District. According to the 2022 census, the city itself has a population of 55,214 while the city administrative area has 74,381 inhabitan ...
plant in Serbia, which opened in 2015. The closure led to the loss of 1,200 jobs.
On September 20, 2023,
Penélope Cruz
Penélope Cruz Sánchez (born 28 April 1974) is a Spanish actress. Prolific in Spanish and English-language films, she has received various accolades, including an Academy Award, BAFTA Award, a David di Donatello and three Goya Awards.
Cru ...
became the first brand ambassador for Geox.
GEOX in Russia
In March 2022, despite Russia's full-scale invasion of Ukraine, Geox opened its 80th store in Russia. According to a list compiled by
Yale SOM, the company has suspended new investments in Russia. Despite the cessation of new investments, it can be argued that the company is still active in Russia, as in December 2022, Geox presented a new capsule collection of shoes and accessories for the spring-summer 2023 season. "Sales in Russia and Ukraine, which together account for about 10% of the group's total, were in line with plans at about 37 million euros despite the weakening of the ruble."- firm said.
References
External links
*{{official website, http://www.geox.com
Corporate site
Clothing manufacturers
Sportswear brands
Shoe brands
Clothing companies established in 1995
Retail companies established in 1995
Clothing brands of Italy
Sporting goods manufacturers of Italy
Shoe companies of Italy
Italian companies established in 1995
Companies based in Veneto
Companies that have filed for bankruptcy in Canada
Textile industry of Italy