GENWI is a privately held technology company based in

San Jose, CA San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...

that provides a mobile content enablement platform. GENWI is short for "Generation Wireless".

History

GENWI was a free

web-based A web application (or web app) is application software that is created with web technologies and runs via a web browser. Web applications emerged during the late 1990s and allowed for the server to dynamically build a response to the request, ...

news reader, or aggregator, initially released in March 2007. Genwi provided a news feed service by enabling users to publish their feeds to one profile and follow others' news feeds in the

feed reader In computing, a news aggregator, also termed a feed aggregator, content aggregator, feed reader, news reader, or simply an aggregator, is client software or a web application that aggregates digital content such as online newspapers, blogs, po ...

– this feed reader was called "Wire" and was capable of reading

RSS RSS ( RDF Site Summary or Really Simple Syndication) is a web feed that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many ...

, Media RSS, iTunes RSS and

ATOM Atoms are the basic particles of the chemical elements. An atom consists of a atomic nucleus, nucleus of protons and generally neutrons, surrounded by an electromagnetically bound swarm of electrons. The chemical elements are distinguished fr ...

feeds. Genwi offered a suite of

social networking A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...

features built into the RSS reader. Users were able to add friends, send messages, leave comments and share individual feed items. The site underwent a major redesign in November 2008 and was shut down in 2009. In January 2010, GENWI, Inc. used the same technology that built their RSS reader to launch iSites.us, a

smartphone app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

builder and management system, which enables businesses to build applications for

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

and Android using RSS, ATOM or social feeds. GENWI uses cloud-based technology to keep more than 1,500 native apps up-to-date and to instantly build HTML5 apps for iPhone.{{cite web , last=Anthony , first=Sebastian , url=http://downloadsquad.switched.com/2011/03/30/isites-overhauled-now-lets-you-publish-cloud-based-html5-iphone/ , title=iSites overhauled, now lets you publish cloud-based HTML5 iPhone apps in minutes , publisher=AOL Switched Download Squad , accessdate=11 September 2013 In September 2011, GENWI launched

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Nast (businessman), Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the FiDi, Financial Dis ...

's "The Daily W" app and rebranded the iSites brand back to GENWI and now helps publishers and brands create engaging native and HTML5 apps with a cloud-based mobile content management system, or mCMS.

References

External links

GENWI
category;genetica Mobile technology Social information processing Smartphones

History

See also

References

External links