Gavrilović (company)
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Gavrilović is a Croatian
food processing Food processing is the transformation of agricultural products into food, or of one form of food into other forms. Food processing takes many forms, from grinding grain into raw flour, home cooking, and complex industrial methods used in the mak ...
company specializing in meats such as
sausage A sausage is a type of meat product usually made from ground meat—often pork, beef, or poultry—along with salt, spices and other flavourings. Other ingredients, such as grains or breadcrumbs, may be included as fillers or extenders. ...
s and
salami Salami ( ; : ''salame'') is a ''salume'' consisting of fermented and air-dried meat, typically pork. Historically, salami was popular among Southern, Eastern, and Central European peasants because it can be stored at room temperature fo ...
. The company is based in
Petrinja Petrinja () is a town in central Croatia near Sisak in the historic region of Banija, Banovina. It is administratively located in Sisak-Moslavina County. On December 29, 2020, the town was 2020 Petrinja earthquake, hit by a strong earthquake wit ...
,
Croatia Croatia, officially the Republic of Croatia, is a country in Central Europe, Central and Southeast Europe, on the coast of the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herze ...
and can trace its history there as far back as 1690.


History

The precursor to the modern company began in 1690, when Ivan and Petar Gavrilović began a craft of selling meat in
Petrinja Petrinja () is a town in central Croatia near Sisak in the historic region of Banija, Banovina. It is administratively located in Sisak-Moslavina County. On December 29, 2020, the town was 2020 Petrinja earthquake, hit by a strong earthquake wit ...
. During 1775, the family of Gavrilović are mentioned as one of the founders of the butcher's guild, and at the beginning of the 19th century, they are referenced as the main supplier of
Napoleon Napoleon Bonaparte (born Napoleone di Buonaparte; 15 August 1769 – 5 May 1821), later known by his regnal name Napoleon I, was a French general and statesman who rose to prominence during the French Revolution and led Military career ...
's army. The company itself was founded in 1821, being granted the concession for manufacture to supply the barracks of the
Croatian Military Frontier The Croatian Military Frontier ( or ') was a district of the Military Frontier, a territory in the Habsburg monarchy, first during the period of the Austrian Empire and then during Austria-Hungary. History Founded in the late 16th century out of ...
, and its existing processes were expanded. In 1883, it began producing its trademark
winter salami Winter salami () is a type of Hungarian salami produced according to a centuries-old tradition. Made from Mangalitsa pork and spices ( white pepper, allspice, and others), winter salami is cured in cold air and smoked slowly. During the dry ri ...
variously known as hrvatska salama or gavrilovićka. It operated as a family company under the name "''Mate Gavrilović i drug''", renamed in 1889 as "''Prva hrvatska tvornica salame, sušena mesa i masti''" with about 50 employees. It was eventually incorporated as a
limited liability company A limited liability company (LLC) is the United States-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of ...
(d.o.o) during its modernization process in 1902 and began exporting its products to other countries such as
Hungary Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...
,
Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
,
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
,
Palestine Palestine, officially the State of Palestine, is a country in West Asia. Recognized by International recognition of Palestine, 147 of the UN's 193 member states, it encompasses the Israeli-occupied West Bank, including East Jerusalem, and th ...
and
Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...
. After two decades, it began producing
canned food Canning is a method of food preservation in which food is processed and sealed in an airtight container ( jars like Mason jars, and steel and tin cans). Canning provides a shelf life that typically ranges from one to five years, although unde ...
and prepared food and following its nationalization after
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
by the Communist authorities of
Yugoslavia , common_name = Yugoslavia , life_span = 1918–19921941–1945: World War II in Yugoslavia#Axis invasion and dismemberment of Yugoslavia, Axis occupation , p1 = Kingdom of SerbiaSerbia , flag_p ...
, it was again renamed to "Gavrilović". By then it grew into a company employing 4500 people, opening its first shops in
Zagreb Zagreb ( ) is the capital (political), capital and List of cities and towns in Croatia#List of cities and towns, largest city of Croatia. It is in the Northern Croatia, north of the country, along the Sava river, at the southern slopes of the ...
and exporting to
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
,
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
,
Czechoslovakia Czechoslovakia ( ; Czech language, Czech and , ''Česko-Slovensko'') was a landlocked country in Central Europe, created in 1918, when it declared its independence from Austria-Hungary. In 1938, after the Munich Agreement, the Sudetenland beca ...
,
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
and
Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...
. During the 60s, it also began exporting to the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. In 1991, the company was given back to Đuro (Georg) Gavrilović. In 2005, the Gavrilovic Association of Former Workers, just under 2,000, filed a lawsuit against Croatia at the European Court of Human Rights in Strasbourg. The court accepted the lawsuit, and the former employees ask the Court to annul the decision of the Constitutional Court of Croatia (number: U.III.2768 / 2002) of 30 June 2004, as well as the decisions and rulings that preceded it. According to the lawsuit, the Constitutional Court of Croatia, by its decision, "violated the provisions of the Constitution of Croatia to their detriment." Namely: the provisions of Article 3 on the inviolability of property, Article 14 on the equality of citizens before the law, Article 19 which specifies that "individual acts of state administration and bodies with public authority must be based on law", and the provisions of Article 48 of the Constitution guaranteeing the right of ownership. If the Court in Strasbourg rules in favor of the former workers, ie against Croatia, then the "Gavrilović" case will return to the beginning, more precisely to the situation that existed in 1991 when Đuro (Georg) Gavrilović, with political and judicial support, started the operation. According to the Association, the illegal takeover of what was once one of the largest meat industries in Europe. The company suffered damage during the
2020 Petrinja earthquake At 12:19 PM Central European Time, CET (11:19 UTC) on 29 December 2020, an earthquake of magnitude 6.4 (6.2 ) hit central Croatia, with an epicenter located roughly west-southwest of Petrinja. The maximum felt intensity was estimated at VIII ( ...
, but resumed its production regularly shortly afterwards.


Jelica

The company's trademark logo, depicting the three-year-old girl Jelica Cekuš (cousin of Đuro Gavrilović senior) holding a winter salami, was designed by Croatian comic book author and illustrator
Andrija Maurović Andrija Maurović (; 29 March 1901 – 2 September 1981) was a comic book illustrator, comic book author, and artist. He is known for his ''Stari Mačak'' (Old Mickey, Old Tom-cat) series, which eventually became his nickname. He is often called ...
in 1931.


References

{{reflist, 2


External links


Official website
Food and drink companies established in 1821 Sausage companies Food and drink companies of Croatia Croatian brands 1821 establishments in Croatia