Garçon Wines is a British manufacturer of
wine bottle
A wine bottle is a bottle, generally a glass bottle, that is used for holding wine. Some wines are fermented in the bottle while others are bottled only after fermentation. Recently the bottle has become a standard unit of volume to describe s ...
s and related packaging. Founded in 2016, the company produces a wine bottle that, with its packaging, can fit through a
letter box
A letter box, letterbox, letter plate, letter hole, mail slot or mailbox is a receptacle for receiving incoming mail at a private residence or business. For outgoing mail, Post boxes are often used for depositing the mail for collection, altho ...
opening.
History
The company was founded by Joe Revell and Santiago Navarro. Developing a flat wine bottle was not part of their original business plan, which was to be a consumer wine club. Revell's friend complained they could not have wine delivered easily as they were often away from home or in the office.
[ He appeared on ]CNBC
CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sh ...
's show ''Pop Up Start Up'' in 2016, and was awarded £20,000 to start the business.
In 2017, Garçon Wines won the Best New Beverage Concept award at the World Beverage Innovation Awards and was a Diamond Finalist in the Awards for Packaging Innovation the following year.
Product range
Garçon Wines manufactures full-sized bottles made from recycled polyethylene terephthalate, which were designed to fit through a letterbox. The company claims it is the first to design such a bottle.[ A bottle holds , the same as a conventional wine bottle, but is around taller and is fully recyclable.][
In 2019, Garçon Wines introduced a customised wine package that could accommodate ten of its bottles in the same space as four conventional ones. Eight bottles are packed vertically with the final two slotted into the neck space on either side of the row of eight, virtually eliminating dead space. This allows 1040 bottles to be stored in a standard container ]pallet
A pallet (also called a skid) is a flat transport structure, which supports goods in a stable fashion while being lifted by a forklift, a pallet jack, a front loader, a jacking device, or an erect crane. A pallet is the structural found ...
, compared to 456 standard sized bottles, reducing the environmental footprint and cost for transport and handling. The same year, Garçon Wines partnered with Naked Wines
Naked Wines is an online wine retailer founded by Rowan Gormley which launched in the UK on 1 December 2008. In 2015, the company was purchased by Majestic Wine, a British brick-and-mortar retailer.
History
Naked Wines was founded by Rowa ...
, supplying the packaging.
See also
* Bocksbeutel
The Bocksbeutel is a type of wine bottle with the form of a flattened ellipsoid. It is commonly used for wines from Franconia in Germany, but is also used for some Portuguese wines, in particular rosés, where the bottle is called cantil, and i ...
– a type of wine bottle with the form of a flattened ellipsoid
References
External links
*
{{portalbar, Companies, Wine
Wine industry organizations
Bottling companies
Packaging companies of the United Kingdom