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Gamelab was an independent game studio in New York City, New York founded by game designer Eric Zimmerman and Peter Seung-Taek Lee in 2000. It is best known for creating Diner Dash, one of the most downloaded games of all time (over half a billion times across multiple platforms in its first six years), as well as its two spin-off companies, the non-profit Institute of Play and the online game and community site Gamestar Mechanic.


History

Zimmerman and Lee (with audio by Michael Sweet) created a game called BLiX, which was named a Finalist (and eventually won Best Audio) at the 2000
Independent Games Festival The Independent Games Festival (IGF) is an annual festival at the Game Developers Conference (GDC), the largest annual gathering of the independent video game industry. Originally founded in 1998 to promote independent video game developers, ...
at the
Game Developers Conference The Game Developers Conference (GDC) is an annual conference for video game developers. The event includes an expo, networking events, and awards shows like the Game Developers Choice Award for Game of the Year, Game Developers Choice Awards and ...
, Zimmerman and Lee then incorporated gameLab and used an advance on BLiX royalties from their exclusivity deal with Shockwave.com to open an office in downtown Manhattan. gameLab released 34 video games on multiple platforms between 2000 and 2009, published by companies like
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,
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, PlayFirst, VH-1, and iWin, plus eight massively multiplayer social games created exclusively for and played at the yearly Game Developers Conference from 2001 to 2008. In 2004, gameLab released the award-winning Diner Dash, a strategy and time management game published by PlayFirst, then-director of game design Frank Lantz and students in his Big Games class (including gameLab employees Greg Trefry and Mattia Romeo) at
New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
's
Interactive Telecommunications Program The New York University Tisch School of the Arts (commonly referred to as Tisch) is the performing, cinematic, and media arts school of New York University. Founded on August 17, 1965, as the School of the Arts at New York University, Tisch ...
created
Pac-Manhattan ''Pac-Man,'' originally called in Japan, is a 1980 maze video game developed and published by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. The play ...
, a real life version of
Pac-Man ''Pac-Man,'' originally called in Japan, is a 1980 maze video game developed and published by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. The pla ...
played in the streets surrounding NYU, which was one of the earliest and most influential
pervasive game A pervasive game is one where the gaming experience is extended out into the real world, or where the fictional world in which the game takes place blends with the physical world. The "It's Alive" mobile games company described pervasive games a ...
s, covered by the
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and receiving worldwide press. In 2005, gameLab employees Trefry, Romeo, Nicholas Fortugno, and Catherine Herdlick plus co-founder Lee co-founde
Come Out & Play
an annual festival of new original big games played in the streets of New York City, Lantz left to co-found the game studio area/code, which was acquired by
Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...
in 2011 and became Zynga New York, and is now the director of New York University'
Game Center
In 2007, gameLab spun off the non-profit Institute of Play to promote game design and play as educational tools for students. Within six months of its founding, Institute of Play received a grant from the John D. and Catherine T. MacArthur Foundation to develop
Quest to Learn Quest to Learn (Q2L) is a public middle and high school in New York City. The school is operated by the New York City Department of Education and is located in the Bayard Rustin Educational Complex in the Chelsea neighborhood of Manhattan. ...
, a New York City public school designed around game design principles. In 2009, supported by another grant from the John D. and Catherine T. MacArthur Foundation, gameLab partnered with Katie Salen and released the award-winning game and community site Gamestar Mechanic. gameLab closed in 2009 and sold its assets to Arkadium.https://venturebeat.com/2009/09/29/arkadium-acquires-gamelabcom-game-development-firm/


Video games


Massively Multiplayer Social Games at GDC


References

{{Reflist Defunct video game companies of the United States Video game companies established in 2000 Video game development companies