Fallon is a full-service advertising agency headquartered in Minneapolis, Minnesota, with affiliate offices in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...

, and

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

. It is a subsidiary of

Publicis Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris. After 1945, the little-known Paris ...

History

Fallon was founded in 1981 as Fallon McElligott Rice in 1981 by Patrick Fallon, Tom McElligott, Nancy Rice, Fred Senn and Irv Fish. Fallon printed a full-page agency manifesto in the ''Minneapolis Star'' and ''Minneapolis Tribune'' in 1981, seeking “companies that would rather outsmart the competition than outspend them”—a cold call for national advertising work that ran only in the local papers, and a “provocative message pitching scientific thinking and a condemnation of the prevailing strategies of the industry.” Fallon McElligott Rice's first national client was an insurance agency, ITT Life. In 1981, the agency added several more national accounts to its roster, including ''The Wall Street Journal'', US West, and the Episcopal Church. The agency was named Ad Age's Agency of the Year in 1983, 1995, 1997 and, was the Comeback Agency of the Year in 2015.

Notable campaigns

* ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

'' - ''Perception/Reality'' - increased Rolling Stone's ad pages by 81% in just four years *

Jim Beam Jim Beam is an American brand of bourbon whiskey produced in Clermont, Kentucky, by Beam Suntory. It is one of the best-selling brands of bourbon in the world. Since 1795 (interrupted by Prohibition), seven generations of the Beam family have be ...

- Back to the Basics *

Lee Jeans Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, re ...

- ''

Buddy Lee Buddy Lee was an advertising mascot for Lee Jeans. The doll, a promotional item for the company from 1920 to 1962, was brought back as the star of television advertising for the company's Lee Dungarees line from 1998 until the mid-2000s. Early ...

'' - increased Rolling Stone's ad pages by 81% in just four years *

McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...

Arch Deluxe The Arch Deluxe was a hamburger sold by the international fast food restaurant chain McDonald's in 1996 and marketed specifically to adults. It was soon discontinued after failing to become popular despite a massive marketing campaign and now is ...

- one of the largest ad campaign failures ever. * BMW - ''

BMW Films The BMW film series ''The Hire'' is a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, the shorts were directed by popular filmmakers from around the globe and ...

'' *

Cadbury Dairy Milk Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk choco ...

– ''

Gorilla Gorillas are herbivorous, predominantly ground-dwelling great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or fi ...

Key people

* Pat Fallon – Co-founder * Tom McElligott - Co-founder, Creative director * Mike Buchner – Chairman

References

External links

Official site

Website for Pat Fallon and Fred Senn's book
"Juicing the Orange"
The Work: 25 Years of Fallon
Pat Fallon and Bob Barrie, Easton Studio Press, 2006 Advertising agencies of the United States Companies based in Minneapolis Publicis Groupe {{advertising-stub