Funk ostentação (from Portuguese: ''Ostentation funk'', ) is a Brazilian music style created in

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

in 2008. Strongly influenced by American hip-hop, the central theme addressed in the songs is

conspicuous consumption In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen c ...

, and many ''funk ostentação'' artists sing about cars, motorcycles, drink, women, and ambitions to leave the

favela Favela () is an umbrella name for several types of impoverished neighborhoods in Brazil. The term, which means slum or ghetto, was first used in the Slum of Providência in the center of Rio de Janeiro in the late 19th century, which was b ...

and achieve life goals. While the dominant lyrical themes of the Rio de Janeiro scene at the time were

criminality In ordinary language, a crime is an unlawful act punishable by a state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definitions of", in Cane ...

and lack of

social justice Social justice is justice in relation to the distribution of wealth, opportunities, and privileges within a society where individuals' rights are recognized and protected. In Western and Asian cultures, the concept of social justice has of ...

, the first ''funk ostentação'' song, "Bonde da Juju", recorded by MCs Backdi and Bio G3 in September 2008, established the new genre's opposing theme of

ostentation In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen co ...

. Several ''funk ostentação'' festivals were subsequently held in the state of

, and the movement began to grow. Its national debut came with the launch of the video for "Megane" by MC Boy do Charmes in mid-2011. As it became clear that ''funk ostentação'' would be best represented in audiovisual format, the cinematographer KondZilla became the first to produce videos, which were received enthusiastically by fans. Of the ten most watched music videos in Brazil in both 2012 and 2013, three were ''funk ostentação''. It was established as one of the most popular genres in Brazil with the death of Daniel Pellegrine also known as MC Daleste, who was shot on stage in

Campinas Campinas (, ''Plains'' or ''Meadows'') is a Brazilian Municipalities of Brazil, municipality in São Paulo (state), São Paulo State, part of the country's Southeast Region, Brazil, Southeast Region. According to the 2020 estimate, the city's popul ...

in July 2013. He had been one of the principal proponents of the genre at the time of his death, and its extensive media coverage included widely televised tributes by other funk artists. ''Funk ostentação'' became strongly associated with the emerging '' nova classe média'' (new middle class) in Brazil.

References

Funk carioca genres Brazilian styles of music {{music-genre-stub