Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeonbr>Dr. Alex Hughes
along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005. In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET. Function is distributed nationally in Whole Foods, Target, and other retail chains.

Functional Platforms

Function: ALTERNATIVE ENERGY

* Functionality: sustained released energy, typically lasts 1 to 2 hours * Flavor: Citrus

Yuzu Yuzu (''Citrus'' × ''junos'', from Japanese language, Japanese or ; ) is a citrus fruit and plant in the family Rutaceae of China, Chinese origin. Yuzu has been cultivated mainly in East Asia, though it has also recently been grown in New Z ...

(Replacing Tangerine Yuzu), Strawberry

Guava Guava ( ), also known as the 'guava-pear', is a common tropical fruit cultivated in many tropical and subtropical regions. The common guava '' Psidium guajava'' (lemon guava, apple guava) is a small tree in the myrtle family (Myrtaceae), nativ ...

* Key ingredients: Muira puama,

Epimedium ''Epimedium'', also known as barrenwort, bishop's hat, fairy wings, horny goat weed, or yin yang huo (), is a genus of flowering plants in the family Berberidaceae. The majority of the species are endemic to China, with smaller numbers elsewher ...

, Catuaba, and

Yerba mate Yerba mate or yerba maté (), ''Ilex paraguariensis'', is a plant species of the holly genus native to South America. It was named by the French botanist Augustin Saint-Hilaire. The leaves of the plant can be steeped in hot water to make a bev ...

Function: BRAINIAC

* Functionality: Improve brain function * Flavor:

Carambola Carambola, also known as star fruit, is the fruit of '' Averrhoa carambola'', a species of tree native to tropical Southeast Asia. The edible fruit has distinctive ridges running down its sides (usually 5–6). When cut in cross-section, it re ...

Punch * Key ingredients: N-Acetyle-Cysteine, Vitamin E as Mixed tocopherols, Zinc Picolinate, Soy phosphatidylserine,

Ginkgo biloba ''Ginkgo biloba'', commonly known as ginkgo or gingko ( ), also known as the maidenhair tree, is a species of gymnosperm tree native to East Asia. It is the last living species in the order Ginkgoales, which first appeared over 290 million year ...

Function: LIGHT WEIGHT

* Functionality: Boosts

metabolism Metabolism (, from ''metabolē'', "change") is the set of life-sustaining chemical reactions in organisms. The three main functions of metabolism are: the conversion of the energy in food to energy available to run cellular processes; the co ...

, curbs cravings for

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...

and other

carbohydrate A carbohydrate () is a biomolecule composed of carbon (C), hydrogen (H), and oxygen (O) atoms. The typical hydrogen-to-oxygen atomic ratio is 2:1, analogous to that of water, and is represented by the empirical formula (where ''m'' and ''n'' ...

s * Flavors: Açai Pomegranate, Blueberry Raspberry, Peach Mango * Key ingredients: EGCG,

Resveratrol Resveratrol (3,5,4′-trihydroxy-''trans''-stilbene) is a stilbenoid, a type of natural phenol or polyphenol and a phytoalexin produced by several plants in response to injury or when the plant is under attack by pathogens, such as bacterium, ba ...

, and Gymnema.

Function: URBAN DETOX

* Functionality: Recovery from hangovers; clears particulate pollution from lungs and sinuses * Flavors: Citrus Prickly Pear and Goji Berry * Key ingredients: N-Acetyle-Cysteine, Prickly Pear Fruit Extract,

B vitamins B vitamins are a class of water-soluble vitamins that play important roles in Cell (biology), cell metabolism and synthesis of red blood cells. They are a chemically diverse class of compounds. Dietary supplements containing all eight are referr ...

( riboflavin or vitamin B), vitamins B and B,

folate Folate, also known as vitamin B9 and folacin, is one of the B vitamins. Manufactured folic acid, which is converted into folate by the body, is used as a dietary supplement and in food fortification as it is more stable during processing and ...

Function: WATER

* Electrolyte-enhanced, vapor distilled water

Advocates

Function has developed a strong following in the Hollywood community, with fans ranging from

Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...

Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977) is a Colombian singer-songwriter. Referred to as the "Honorific nicknames in popular music, Queen of Latin Music", she has had a Cultural impact of Shakira, significant impact on the ...

Tobey Maguire Tobias Vincent Maguire (born 27 June 1975) is an American actor and film producer. He is best known for starring as Peter Parker (2002 film series character), Spider-Man in Sam Raimi's Spider-Man in film#Sam Raimi's trilogy, ''Spider-Man'' tr ...

Lauren Conrad Lauren Katherine Conrad (born February 1, 1986) is an American television personality, fashion designer and author. In late 2004, she came to prominence after being cast in the reality television series '' Laguna Beach: The Real Orange County'', ...

, Keanu Reeves, Kelly Slater, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt.

References

{{Reflist

External links

2008 article about the company in New York Magazine
Energy drinks Food and drink companies established in 2004