Helen Hayes Theatre
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The Hayes Theater (formerly the Little Theatre, New York Times Hall, Winthrop Ames Theatre, and Helen Hayes Theatre) is a
Broadway theater Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), many of the extant or closed Broadway venues use or used the spelling ''Theatr ...
at 240 West 44th Street in the
Theater District A theater district (also spelled theatre district) is a common name for a neighborhood containing a city's theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actors to present experiences ...
of
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, New York, U.S. Named for actress
Helen Hayes Helen Hayes MacArthur (; October 10, 1900 – March 17, 1993) was an American actress. Often referred to as the "First Lady of American Theatre", she was the second person and first woman to win EGOT, the EGOT (an Emmy, a Grammy, an Oscar, and ...
, the venue is operated by Second Stage Theater. It is the smallest Broadway theater, with 597 seats across two levels. The theater was constructed in 1912 for impresario
Winthrop Ames Winthrop Ames (November 25, 1870 – November 3, 1937) was an American theatre director and producer, playwright and screenwriter. For three decades at the beginning of the 20th century, Ames was an important force on Broadway, whose repertoir ...
and designed by Ingalls & Hoffman in a neo-Georgian style. The original single-level, 299-seat configuration was modified in 1920, when Herbert J. Krapp added a balcony to expand the Little Theatre. The theater has served as a legitimate playhouse, a conference hall, and a broadcasting studio throughout its history. The facade and parts of the theater's interior are New York City landmarks. The facade is made largely of red brick. The main entrance is through an arch on the eastern portion of the ground-floor; the rest of the ground floor is taken up by emergency exits, shielded by marquee. The main entrance connects to a box-office lobby, as well as a foyer with a
vaulted ceiling In architecture, a vault (French ''voûte'', from Italian ''volta'') is a self-supporting arched form, usually of stone or brick, serving to cover a space with a ceiling or roof. As in building an arch, a temporary support is needed while ring ...
and staircases. The auditorium is decorated with ornamental
plasterwork Plasterwork is construction or ornamentation done with plaster, such as a layer of plaster on an interior or exterior wall structure, or plaster Molding (decorative), decorative moldings on ceilings or walls. This is also sometimes called parge ...
, with Adam-style design elements; it has a sloped orchestra level, one balcony level, and a flat ceiling. There are other spaces throughout the theater, including lounges. Ames had intended for the Little Theatre to host new plays, but its unprofitability led him to expand the theater within a decade of its opening. Ames leased the theater to
Oliver Morosco Oliver Morosco (June 20, 1875 – August 25, 1945) was an American theatrical producer, director, writer, film producer, and theater owner. He owned the Morosco Photoplay Company. He brought many of his theater actors to the screen. Frank A. Garbut ...
in 1919 and to
John Golden John Lionel Golden (June 27, 1874 – June 17, 1955) was an American actor, songwriter, author, and theatrical producer. As a songwriter, he is best-known as lyricist for " Poor Butterfly" (1916). He produced many Broadway shows and four film ...
in 1922. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' bought the theater in 1931 with plans to raze it, but the Little continued hosting plays until 1941, when it was converted into a conference hall. The theater became an ABC broadcasting studio in 1951. The Little again hosted Broadway productions from 1963 to 1965, when it became a Westinghouse studio, taping shows such as the '' Merv Griffin Show''. The Little again hosted Broadway productions starting in 1977, and it was then sold to Martin Markinson and Donald Tick, who renamed the theater for Helen Hayes in 1983. Second Stage bought the theater in 2015 and reopened it in 2018, shortening the name to the Hayes Theater.


Site

The Hayes Theater is at 240 West 44th Street, on the south sidewalk between Eighth Avenue and Seventh Avenue, near
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...
in the
Theater District A theater district (also spelled theatre district) is a common name for a neighborhood containing a city's theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actors to present experiences ...
of
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, New York, U.S. The
land lot In real estate, a land lot or plot of land is a tract or parcel of land owned or meant to be owned by some owner(s). A plot is essentially considered a parcel of real property in some countries or immovable property (meaning practically the sam ...
is nearly rectangular, with an indentation on the western end. The lot covers , with a
frontage Frontage is the boundary between a plot of land or a building and the road onto which the plot or building fronts. Frontage may also refer to the full length of this boundary. This length is considered especially important for certain types of ...
of on 44th Street and a depth of . The Hayes Theater shares the city block with St. James Theatre to the west,
Sardi's Sardi's is a continental restaurant located at 234 West 44th Street, between Broadway and Eighth Avenue, in the Theater District of Manhattan, New York City. Sardi's opened at its current location on March 5, 1927. It is known for the caric ...
restaurant and
1501 Broadway 1501 Broadway, also known as the Paramount Building, is a 33-story office building on Times Square between West 43rd and 44th Streets in the Theater District neighborhood of Manhattan in New York City. Designed by Rapp and Rapp, it was ere ...
to the east, and 255 West 43rd Street and 229 West 43rd Street to the south. Across 44th Street are the Row NYC Hotel to the northwest, the Majestic and Broadhurst theaters to the north, and the Shubert Theatre and
One Astor Plaza One Astor Plaza, also known as 1515 Broadway and formerly the W. T. Grant Building, is a 54-story office building on Times Square in the Theater District, Manhattan, Theater District of Midtown Manhattan in New York City, New York, U.S. Designe ...
to the northeast. Other nearby structures include the
John Golden John Lionel Golden (June 27, 1874 – June 17, 1955) was an American actor, songwriter, author, and theatrical producer. As a songwriter, he is best-known as lyricist for " Poor Butterfly" (1916). He produced many Broadway shows and four film ...
, Bernard B. Jacobs,
Gerald Schoenfeld Gerald Schoenfeld (September 22, 1924 – November 25, 2008) was chairman of The Shubert Organization from 1972 to 2008. Career After graduating from the University of Illinois, Schoenfeld fought in World War II. On his return, he obtained a law ...
, and Booth theaters to the north, as well as the former Hotel Carter, Todd Haimes Theatre, and Lyric Theatre to the south. Prior to the theater's development, the site was part of the
Astor family The Astor family achieved prominence in business sector, business, Socialite, society, and politics in the United States and the United Kingdom during the 19th and 20th centuries. With Germans, German roots, some of their ancestry goes back to th ...
estate and contained several
brownstone Brownstone is a brown Triassic–Jurassic sandstone that was historically a popular building material. The term is also used in the United States and Canada to refer to a townhouse clad in this or any other aesthetically similar material. Ty ...
townhouses.


Design

The Hayes Theater was designed by Ingalls & Hoffman for impresario
Winthrop Ames Winthrop Ames (November 25, 1870 – November 3, 1937) was an American theatre director and producer, playwright and screenwriter. For three decades at the beginning of the 20th century, Ames was an important force on Broadway, whose repertoir ...
using elements of the neo-Federal, colonial, and
Georgian Revival Georgian architecture is the name given in most English-speaking countries to the set of architectural styles current between 1714 and 1830. It is named after the first four British monarchs of the House of Hanover, George I, George II, Ge ...
styles. It was originally constructed in 1912 as the Little Theatre. In its original configuration, the Little's auditorium had just one level of seating. The layout was meant to give theater patrons the feeling that they were Ames's "guests for the nonce, in an old colonial house behind a garden wall, left behind in the march of progress, the front untouched and the interior remodeled by an amateur of the stage". The current two-level layout was completed in 1920 and designed by Herbert J. Krapp, who went on to become a prolific Broadway theater architect. The Hayes is operated by Second Stage Theater, a nonprofit theater company, .


Facade

The facade consists of red brick with
Flemish bond Flemish bond is a pattern of brickwork that is a common feature in Georgian architecture. The pattern features bricks laid lengthwise (''stretchers'') alternating with bricks laid with their shorter ends exposed (''headers'') within the same cou ...
, as well as limestone trim. It is asymmetrically arranged, with the theater's main entrance to the far east (left) side of the ground floor. A stone
water table The water table is the upper surface of the phreatic zone or zone of saturation. The zone of saturation is where the pores and fractures of the ground are saturated with groundwater, which may be fresh, saline, or brackish, depending on the loc ...
runs along the bottom of the ground-floor facade. The rest of the facade was designed with
sash windows A sash window or hung sash window is made of one or more movable panels, or "sashes". The individual sashes are traditionally paned window (architecture), paned windows, but can now contain an individual sheet (or sheets, in the case of double gla ...
containing white frames. The entrance doorway is a brick arch, which contains impost blocks on either side, as well as a
console Console may refer to: Computing and video games * System console, a physical device to operate a computer ** Virtual console, a user interface for multiple computer consoles on one device ** Command-line interface, a method of interacting with ...
-shaped keystone at the top. Within this arch are a set of wooden double doors, which are flanked by Ionic-style columns and by sidelights containing lozenge and oval patterns. The brick arch is flanked on either side by paired columns with Corinthian-style capitals. There are electronic signs between each column pair; these rest on
pedestal A pedestal or plinth is a support at the bottom of a statue, vase, column, or certain altars. Smaller pedestals, especially if round in shape, may be called socles. In civil engineering, it is also called ''basement''. The minimum height o ...
s and are topped by
urn An urn is a vase, often with a cover, with a typically narrowed neck above a rounded body and a footed pedestal. Describing a vessel as an "urn", as opposed to a vase or other terms, generally reflects its use rather than any particular shape ...
s and
volute A volute is a spiral, scroll-like ornament that forms the basis of the Ionic order, found in the capital of the Ionic column. It was later incorporated into Corinthian order and Composite column capitals. Four are normally to be found on an ...
s. A band course runs above the arch, behind the paired columns. Above this is a stone plaque with inscribed letters reading "The Little Theatre MCMXII", as well as a pair of dancing figures in low relief. The paired columns support a stone
architrave In classical architecture, an architrave (; , also called an epistyle; ) is the lintel or beam, typically made of wood or stone, that rests on the capitals of columns. The term can also apply to all sides, including the vertical members, ...
above the doors. To the west (right) of the entrance are four double doors, which provide an emergency exit from the lobby. This section of the facade formerly contained three narrow windows. A double door, designed to resemble a stable door, was originally placed between two of these windows. Carriage lamps were also mounted on the facade to give the impression that the theater was formerly a residence. Above the ground floor, the theater building has a setback, which was formerly decorated with potted plants. The second and third stories each contain six sash windows flanked by shutters. The second-story window panes are arranged in an eight-over-twelve format; above them are splayed stone
lintel A lintel or lintol is a type of beam (a horizontal structural element) that spans openings such as portals, doors, windows and fireplaces. It can be a decorative architectural element, or a combined ornamented/structural item. In the case ...
s, containing keystones with bead motifs and brackets. There are curved metal balconies in front of the four westernmost windows, while the two easternmost windows share a terrace over the main entrance. The third-story window panes are arranged in an eight-over-eight format with paneled keystones. A
cornice In architecture, a cornice (from the Italian ''cornice'' meaning "ledge") is generally any horizontal decorative Moulding (decorative), moulding that crowns a building or furniture element—for example, the cornice over a door or window, ar ...
with modillions runs above the third story. A balustrade formerly ran above the cornice but has since been removed.


Interior


Lobbies

The main entrance leads to a box office, as well as a lobby with two sections. The box office was originally paneled in ivory-colored wood. A passage to the stage is through a door to the west of the box office. The lobby, to the west (right) of the box office, is designed with
relief Relief is a sculpture, sculptural method in which the sculpted pieces remain attached to a solid background of the same material. The term ''wikt:relief, relief'' is from the Latin verb , to raise (). To create a sculpture in relief is to give ...
s in the
Adam style The Adam style (also called Adamesque or the Style of the Brothers Adam) is an 18th-century neoclassical style of interior design and architecture, as practised by Scottish architect William Adam and his sons, of whom Robert (1728–1792) and ...
. The main section of the lobby is a rectangular foyer, accessed through a doorway on the box office's right wall. To the north of the foyer is a secondary area, one step below the foyer, which leads to the four emergency-exit doors on 44th Street. The western end of the lobby foyer contains an archway to the basement; this was originally a wall with a fireplace.; ; The foyer's north wall contains Ionic-style columns, behind which is the emergency-exit area. The south wall contains doors to the auditorium, as well as Ionic-style pilasters that are directly across from the north-wall columns. There are staircases on the western and eastern ends of the foyer's north wall, which lead up to the balcony; the eastern staircase has a metal railing with lyres. An architrave, with a
frieze In classical architecture, the frieze is the wide central section of an entablature and may be plain in the Ionic order, Ionic or Corinthian order, Corinthian orders, or decorated with bas-reliefs. Patera (architecture), Paterae are also ...
depicting urns and lyres, runs along the top of the foyer walls. The foyer contains a
barrel-vaulted A barrel vault, also known as a tunnel vault, wagon vault or wagonhead vault, is an architectural element formed by the extrusion of a single curve (or pair of curves, in the case of a pointed barrel vault) along a given distance. The curves are ...
ceiling above the architrave, with a chandelier suspended from an Adam-style medallion. The emergency-exit area's ceiling contains Adam-style panels, and the architrave panels above the exit doors are also designed in the Adam style.


Auditorium

The Hayes Theater is the smallest Broadway venue, with 597 seats. The auditorium has an orchestra level, one balcony, and a
stage Stage, stages, or staging may refer to: Arts and media Acting * Stage (theatre), a space for the performance of theatrical productions * Theatre, a branch of the performing arts, often referred to as "the stage" * ''The Stage'', a weekly Brit ...
behind the
proscenium A proscenium (, ) is the virtual vertical plane of space in a theatre, usually surrounded on the top and sides by a physical proscenium arch (whether or not truly "arched") and on the bottom by the stage floor itself, which serves as the frame ...
arch. The space is designed with plaster decorations in
relief Relief is a sculpture, sculptural method in which the sculpted pieces remain attached to a solid background of the same material. The term ''wikt:relief, relief'' is from the Latin verb , to raise (). To create a sculpture in relief is to give ...
. Originally, the Little Theatre had only 299 seats on a single level, the orchestra. In the original configuration, there were only 15 rows of seats. One of the front seats was designed specifically to accommodate businessman
J. P. Morgan John Pierpont Morgan Sr. (April 17, 1837 – March 31, 1913) was an American financier and investment banker who dominated corporate finance on Wall Street throughout the Gilded Age and Progressive Era. As the head of the banking firm that ...
. The rear of the auditorium did initially have a balcony-level terrace, but it was only wide and had no seats. The rear or southern end of the orchestra contains two paneled-wood doors from the foyer. The orchestra level is raked, sloping down toward the stage, similar to in the original layout of the theater. The side walls of the auditorium were originally covered in wooden panels, but these were replaced with plasterwork panels when Krapp renovated the theater. The front sections of the side walls are angled toward the proscenium, with emergency-exit doors at orchestra level. , the side walls contain a pixelated blue mural that resembles the walls' former tapestries. The rear of the balcony contains a promenade, accessed on either end by the stairways in the foyer. The openings to these stairways are flanked by panels. The balcony promenade's rear wall contains
wainscoting Panelling (or paneling in the United States) is a millwork wall covering constructed from rigid or semi-rigid components. These are traditionally interlocking wood, but could be plastic or other materials. Panelling was developed in antiquity t ...
, above which are plaster panels. Near the front of the balcony level, both of the side walls contain two arched openings with pilasters on either side, as well as fan-shaped lunettes above. One of these is an emergency exit, while the other is a window opening; these windows allowed Ames to observe the auditorium from his office. The side walls have lighting sconces as well. The underside of the balcony is made of plaster paneling with lights inset into the paneling. The front railing of the balcony has Adam-style plasterwork paneling with pilasters, urns, and molded bands, with light boxes mounted in front. The railing curves onto the side walls, giving the impression of
box A box (plural: boxes) is a container with rigid sides used for the storage or transportation of its contents. Most boxes have flat, parallel, rectangular sides (typically rectangular prisms). Boxes can be very small (like a matchbox) or v ...
seats. At the front of the auditorium is the proscenium, which contains a flat-arched opening flanked by angled bands. Behind the proscenium, there was originally a revolving stage, as well as three sets of curtains. A cornice runs above the proscenium and the side and rear walls, with rosettes, swags, and
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s. The ceiling is flat but is decorated in ornate plasterwork, dating to Ingalls and Hoffman's design. The entire ceiling is surrounded by a band of rosette, swag, and urn motifs. The center of the ceiling contains a molded oval panel; the perimeter of the oval contains reliefs of cherubs and female figures, connected by swags. The corners of the oval contain triangular panels; those in the rear depict female figures with mirrors, while those in the front depict Roman masks. There are fan-shaped medallions inside the oval, from which hang chandeliers.


Other interior spaces

On the west wall of the foyer, the door to the left of the fireplace led to a ladies' room. It was painted like the box office and had a large mirror, dressing table, chaise longue, and mahogany side chairs with armure coverings in a rose color. To the right, stairs descended to a tea room that was similar in design to a residential living room. The tea room had old-English oak furnishings, white-paneled walls, blue-green curtains, and a gray carpet. The tea room was used not only to serve drinks during intermission but also as a cloak room. There were coat racks that could be pushed behind a Spanish-leather screen during performances. Also in the basement was a men's smoking room with oak wainscoting, yellowish-brown walls with benches, a cream-colored ceiling, and a red tile floor. The second and third floors were equipped with offices. These included Winthrop Ames's offices, which were directly above the auditorium. Backstage, elevators and stairs led from the stage to the dressing rooms. There was also a
green room In show business, the green room is the space in a theatre, or a similar venue, that functions as a waiting room and lounge for Performing arts, performers before, during, and after a performance or show when they are not engaged on Stage (thea ...
from which the dressing rooms were accessed. Though green rooms were falling out of favor by the time the Little Theatre was constructed, one was included on Ames's insistence. The room was decorated with green walls, a long seat, and mirrors.


History

Times Square became the epicenter for large-scale theater productions between 1900 and
the Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank an ...
. Manhattan's theater district had begun to shift from Union Square and
Madison Square Madison Square is a public square formed by the intersection of Fifth Avenue and Broadway at 23rd Street in the New York City borough of Manhattan. The square was named for Founding Father James Madison, the fourth president of the United St ...
during the first decade of the 20th century. From 1901 to 1920, forty-three theaters were built around Broadway in Midtown Manhattan, including the Little Theatre. Winthrop Ames, a member of a wealthy publishing family, did not enter the theatrical industry until 1905, when he was 34 years old. After being involved in the development of two large venues, Boston's Castle Square Theatre and New York City's New Theatre, Ames decided to focus on erecting smaller venues during the
Little Theatre Movement As the new medium of cinema was beginning to replace theater as a source of large-scale spectacle, the Little Theatre Movement developed in the United States around 1912. The Little Theatre Movement served to provide experimental centers for the ...
. The New Theatre had failed quickly, as Ames's New Theatre Company only occupied the theater from 1909 to 1911. Ames saw the New as too large and too far away from Times Square.


Initial Broadway run


Development and early years

In September 1911, Ames announced his intention to build a 300-seat playhouse around Times Square. Two months later, Ingalls and Hoffman filed plans with the
New York City Department of Buildings The New York City Department of Buildings (DOB) is the department of the New York City government that enforces the city's building codes and zoning regulations, issues building permits, licenses, registers and disciplines certain construction ...
for the Little Theatre, a 299-seat theater at 238–244 West 44th Street, to cost $100,000. The 299-seat capacity exempted Ames from
New York City Fire Department The New York City Fire Department, officially the Fire Department of the City of New York (FDNY) is the full-service fire department of New York City, serving all Boroughs of New York City, five boroughs. The FDNY is responsible for providing Fi ...
regulations, wherein theaters with at least 300 seats required emergency-exit alleys on either side. Ames also formed a corporation to operate the theater. The corporation issued
stock Stocks (also capital stock, or sometimes interchangeably, shares) consist of all the Share (finance), shares by which ownership of a corporation or company is divided. A single share of the stock means fractional ownership of the corporatio ...
, with Ames being the sole stockholder. Ames released further details about the theater in December 1911. The Little was to be a single-level auditorium without balconies or boxes, and it was to host "plays of wide appeal" and "novelties". Ames wanted the theater to host "the clever, the unusual drama that has a chance of becoming a library classic".; Some critics said the site was too far from Times Square, but Ames countered that the
Belasco Theatre The Belasco Theatre is a Broadway theater at 111 West 44th Street, between Seventh Avenue and Sixth Avenue, in the Theater District of Midtown Manhattan in New York City, New York, U.S. Originally known as the Stuyvesant Theatre, it was bu ...
, one block east, was the same distance from Times Square. Another criticism was that Ames's theater was elitist because all seats had equally good views of the stage, with one ticket price for all seats. Construction progressed quickly, with over 150 workers being employed at one point. The Little opened on March 12, 1912, with
John Galsworthy John Galsworthy (; 14 August 1867 – 31 January 1933) was an English novelist and playwright. He is best known for his trilogy of novels collectively called '' The Forsyte Saga'', and two later trilogies, ''A Modern Comedy'' and ''End of th ...
's play ''The Pigeon''.; ; This was followed by a special matinee with Charles Rann Kennedy's ''The Terrible Meek'' and Ma Tcheu-Yuen's ''The Flower of the Palace of Han''. The Little's productions of the 1912–1913 season included a revival of ''
The Affairs of Anatol ''The Affairs of Anatol'' is a 1921 American silent comedy-drama film directed by Cecil B. DeMille, starring Wallace Reid and Gloria Swanson. The film is based on the 1893 play '' Anatol'' by Arthur Schnitzler. It was adapted by Jeanie ...
'',; as well as the original productions ''
Snow White and the Seven Dwarfs "Snow White" is a German fairy tale, first written down in the early 19th century. The Brothers Grimm published it in 1812 in the first edition of their collection ''Grimms' Fairy Tales'', numbered as Tale 53. The original title was ''Sneewittch ...
'' and '' Rutherford and Son''. Ames financed several of the initial shows at the theater, including ''Prunella'';
and ''
The Philanderer ''The Philanderer'' is a play by George Bernard Shaw. It was written in 1893 but the strict British censorship laws at the time meant that it was not produced on stage until 1902. It is one of the three plays Shaw published as ''Plays Unpleas ...
'' in 1913. The following year, the theater hosted ''A Pair of Silk Stockings'', which was the Little's first major hit with 223 performances.
In addition, in 1914, Ames started hiring musicians to play "new, original, unpublished American music" during intermission. At the end of that year, Ames's physician ordered him to take a twelve-month hiatus from theatrical productions. The Little Theater hosted no productions during the 1915–1916 theatrical season, as Ames did not return to producing until August 1916.


Expansion and Morosco/Golden operation

By early 1915, the small capacity of the Little had restricted Ames's ability to profit from the venue, even though Ames charged a relatively affordable $2.50 per seat (). That March, ''The New York Times'' reported that Ames was planning to increase the capacity to 1,000 seats by adding a balcony, enlarging the auditorium, and replacing the stage. Two months later, Ames leased the dwelling at 244 West 44th Street for the possible enlargement of the theater. The ''
New-York Tribune The ''New-York Tribune'' (from 1914: ''New York Tribune'') was an American newspaper founded in 1841 by editor Horace Greeley. It bore the moniker ''New-York Daily Tribune'' from 1842 to 1866 before returning to its original name. From the 1840s ...
'' lamented that the city would "lose its gem among playhouses" with the planned enlargement. A ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' magazine article that July indicated that the theater would receive a 200-seat balcony, increasing the capacity only to 500 seats. Ames hired Herbert J. Krapp in 1917 to remodel the theater with a balcony. Krapp kept the box office, the lobby, and the auditorium ceiling in their original condition. He removed the wainscoting and wall coverings, since these did not conform to New York City building regulations for larger venues, and added Adam-style decorations in their place. A disagreement with the
New York City Department of Buildings The New York City Department of Buildings (DOB) is the department of the New York City government that enforces the city's building codes and zoning regulations, issues building permits, licenses, registers and disciplines certain construction ...
delayed the renovation by three years. In 1918, Rachel Crothers's play ''
A Little Journey ''A Little Journey'' is a 1927 American silent comedy film directed by Robert Z. Leonard and featuring Claire Windsor, William Haines and Harry Carey. It is based on a play by Rachel Crothers. No prints are thought to survive of this film. ...
'' opened at the Little, running for 252 performances.; The plans for the theater's renovation were approved in June 1919, and Ames leased the theater to
Oliver Morosco Oliver Morosco (June 20, 1875 – August 25, 1945) was an American theatrical producer, director, writer, film producer, and theater owner. He owned the Morosco Photoplay Company. He brought many of his theater actors to the screen. Frank A. Garbut ...
the same month. The same year, Morosco presented '' Please Get Married'', featuring
Ernest Truex Ernest Truex (September 19, 1889 – June 26, 1973) was an American actor of stage, film, and television. Career Truex was born in Kansas City, Missouri. He learned acting at an early age after his father, a doctor, treated actor Edwin Melvin, w ...
and Edith Taliaferro.; ; When the theater's expansion was completed in early 1920, Morosco hosted two "experimental dramas": Rachel Barton Butler's '' Mama's Affair'' and
Eugene O'Neill Eugene Gladstone O'Neill (October 16, 1888 – November 27, 1953) was an American playwright. His poetically titled plays were among the first to introduce into the U.S. the drama techniques of Realism (theatre), realism, earlier associated with ...
's '' Beyond the Horizon''.;
John Golden John Lionel Golden (June 27, 1874 – June 17, 1955) was an American actor, songwriter, author, and theatrical producer. As a songwriter, he is best-known as lyricist for " Poor Butterfly" (1916). He produced many Broadway shows and four film ...
's production of Frank Craven's '' The First Year'', starring Craven and Roberta Arnold, opened at the Little in October 1920; that play ran for nearly two years.; In August 1922, Golden acquired Morosco's stake in the lease, partnering with L. Lawrence Weber and F. Ray Comstock. By that year, Ames had incurred a net deficit of $504,372 from the theater's operation,; and the corporation operating the theater was dissolved. Craven's ''Spite Corner'' opened in September 1922; ; and stayed at the Little for three months.
Two plays by
Guy Bolton Guy Reginald Bolton (23 November 1884 – 4 September 1979) was an Anglo-American playwright and writer of musical theatre, musical comedies. Born in England and educated in France and the US, he trained as an architect but turned to writing. B ...
were staged at the Little in 1923: ''Polly Preferred'' with
Genevieve Tobin Genevieve Tobin (November 29, 1899 – July 31, 1995) was an American actress. Early years Tobin was born in New York City. Career Tobin's stage debut came in 1912 in ''Disraeli''. She appeared in a few films as a child and formed a doub ...
and ''Chicken Feed'' with Roberta Arnold.; ; The latter was transferred to another theater when Golden sought to transfer the revue '' Little Jessie James'' to the Little. The comedy ''Pigs'' opened at the Little in September 1924 and ran for 347 performances.
This was followed in 1926 by two shows with over a hundred performances:
Marc Connelly Marcus Cook Connelly (December 13, 1890 – December 21, 1980) was an American playwright, director, producer, performer, and lyricist. He was a key member of the Algonquin Round Table, and received the Pulitzer Prize for Drama in 1930. Biogra ...
's ''The Wisdom Tooth''
and Gladys Buchanan Unger's ''Two Girls Wanted''. Another hit was a transfer of the ''Grand Street Follies'' in 1927.
Additionally, Rachel Crothers's ''Let Us Be Gay'' opened in 1929 with Francine Larrimore and Warren William,; ; running for 353 performances.


Late 1920s and 1930s

Ames announced his retirement from producing in October 1929, but he said he would continue to control the Little Theatre, with Golden, Weber, and Comstock operating the venue. Two months later, the Little Theatre was leased to Chauncey W. Keim of the Harkem Holding Corporation for ten years. Harkem gave up its lease in June 1930, citing an unprofitable season. Later that year, the Little hosted ''Mr. Samuel'' with Edward G. Robinson,; ; which was Ames's last show at the theater. This was followed in 1931 by
Elmer Rice Elmer Rice (born Elmer Leopold Reizenstein, September 28, 1892 – May 8, 1967) was an American playwright. He is best known for his plays '' The Adding Machine'' (1923) and his Pulitzer Prize-winning drama of New York tenement life, '' Street Sce ...
's ''The Left Bank''.
Vincent Astor sold the theater to
the New York Times Company The New York Times Company is an American mass media corporation that publishes ''The New York Times'' and its associated publications such as ''The New York Times International Edition'' and other media properties. The New York Times Company's ...
that November. According to the ''Times'', the theater would "protect the light and air" of the ''Times'' annex at 229 West 43rd Street, as well as provide an additional exit from the annex. ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' magazine reported that the theater would be demolished to make way for the annex exit. Due to Depression-era budget cuts, the ''Times'' decided to keep the theater operating for at least a year. Ames's lease on the Little expired in May 1932. The New York Times Company leased the theater to Little Theatre Operating Company for one year starting in September 1932. The new operator planned to host "contemporary light comedies". During this period, the Little hosted many relatively short-lived productions, including "a spate of plays with 'Honeymoon' in their titles". The theater passed to the Frankwyn Corporation, operated by Arch Selwyn and H. B. Franklin. In December 1934, Allen Robbins and Jacob Weiser assumed operation of the theater. The next February, the theater was leased to
CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
as a broadcast studio. At the time, producer
Brock Pemberton Brock Pemberton (December 14, 1885 – March 11, 1950) was an American theatrical producer, director and founder of the Tony Awards. He was the professional partner of Antoinette Perry, co-founder of the American Theatre Wing, and he was also a ...
had offices on the upper stories; he was allowed to stay. CBS reduced the capacity to 475 seats and occupied the theater for a year and a half. The network, seeking a larger accommodation, ultimately leased the Manhattan (now Ed Sullivan) Theater in August 1936, vacating the Little Theatre by the end of the next month. The playwright
Anne Nichols Anne Nichols (November 26, 1891 – September 15, 1966) was an American playwright best known as the author of ''Abie's Irish Rose''. Biography Anne Nichols was born in obscure Dales Mill, in Wayne County, Georgia, Wayne County, Georgia (U.S. s ...
leased the theater for legitimate productions in September 1936. Nichols moved her play ''Pre-Honeymoon'' there,; ; and the venue became Anne Nichols' Little Theatre. During 1936 and 1937, the theater hosted productions such as ''Promise'' with
Cedric Hardwicke Sir Cedric Webster Hardwicke (19 February 1893 – 6 August 1964) was an English stage and film actor whose career spanned over 50 years. His theatre work included notable performances in productions of the plays of Shakespeare and Shaw, and hi ...
,;
''Sun Kissed'' with Jean Adair and Charles Coburn,
and ''
Abie's Irish Rose ''Abie's Irish Rose'' is a popular comedy by Anne Nichols, which premiered in 1922. Initially a Broadway theatre, Broadway Play (theatre), play, it has become familiar through repeated stage productions, films and radio programs. The basic premi ...
''. The Little Theatre's original name was restored when
Cornelia Otis Skinner Cornelia Otis Skinner (May 30, 1899 – July 9, 1979) was an American writer and actress. Biography Skinner was born on 30 May 1899 in Chicago, Illinois as the only child of actor Otis Skinner and actress Maud Durbin. After attending the all-gi ...
's solo show ''Edna His Wife'' opened in December 1937. By March 1939, the ''Times'' was again contemplating destroying the Little Theatre. The theatrical firm of Bonfils and Somnes were leasing the theater at the time. The
Shubert family The Shubert family was responsible for the establishment of Broadway theatre, Broadway theaters in New York City's Theater District, Manhattan, Theater District, as the hub of the theatre industry in the United States. Through the The Shubert Org ...
(which operated several nearby theaters) and the operators of the neighboring Astor Hotel objected that the proposed demolition would lower their property values. The ''Times'' relented that July, delaying the proposed demolition by offering three-year leases in the theater building. In 1940, the Little hosted the revue ''Reunion in New York'', featuring the American Viennese Group.;


Intermittent theatrical use


1940s and 1950s

The theater became a conference center named the New York Times Hall in December 1941. The first event at the conference hall was a speech by mayor
Fiorello La Guardia Fiorello Henry La Guardia (born Fiorello Raffaele Enrico La Guardia; December 11, 1882September 20, 1947) was an American attorney and politician who represented New York in the U.S. House of Representatives and served as the 99th mayor of New Yo ...
about air-raid preparations at schools. Under the ''Times'' ownership, the theater sometimes hosted concerts and discussions. The events included "victory garden lectures", a book conference for children, an instrumental concert, and recitals from figures such as basso Emanuel List and dancer Lotte Goslar. The hall's steep rake was removed, and the pipes throughout the theater building were replaced. In August 1944, the New York Times Company filed plans for a 11-story building on the site of the Little Theatre, but these plans were not executed. The
American Broadcasting Company The American Broadcasting Company (ABC) is an American Commercial broadcasting, commercial broadcast Television broadcaster, television and radio Radio network, network that serves as the flagship property of the Disney Entertainment division ...
(ABC) leased the theater as a television studio by July 1951. ABC renovated the theater for ''The Frances Langford–Don Ameche Show'', a variety show featuring
Frances Langford Julia Frances Newbern-Langford (April 4, 1913 – July 11, 2005) was an American singer and actress who was popular during the Golden Age of Radio and made film and television appearances for over two decades. She was known as the "GI Nightinga ...
and
Don Ameche Don Ameche (; born Dominic Felix Amici; May 31, 1908 – December 6, 1993) was an American actor, comedian and vaudevillian. After playing in college shows, repertory theatre, and vaudeville, he became a major radio star in the early 19 ...
. The stage apron was extended into the orchestra, and lighting, control rooms, and camera arrangements were modified. The Little Theatre was also used for ABC radio broadcasts. In 1953, executives of the '' Ern Westmore Show'' arranged to broadcast from the Little for six and a half years.
Dick Clark Richard Wagstaff Clark (November 30, 1929April 18, 2012) was an American television and radio personality and television producer who hosted ''American Bandstand'' from 1956 to 1989. He also hosted five incarnations of the Pyramid (game show), ...
's '' The Dick Clark Show'' started broadcasting from the Little Theatre in February 1958, remaining there through September 1960. During this time, ABC also broadcast the daytime show '' Who Do You Trust?'' with
Johnny Carson John William Carson (October 23, 1925 – January 23, 2005) was an American television host, comedian, and writer best known as the host of NBC's ''The Tonight Show Starring Johnny Carson'' (1962–1992). Carson is a cultural phenomenon and w ...
from the theater.


1960s and 1970s

In June 1962, Roger Euster purchased the Little Theatre through his company Little Theatre Inc., beating out several other bidders. The acquisition cost $850,000, part of which the company financed through a stock offering of $294,000. Euster planned to host daily "marathon presentations", with various legitimate plays, impersonations, children's shows, and classic shows running for 17 hours a day. The first new legitimate show at the theater was ''Tambourines of Glory'', a Black revue that opened in November 1963 and closed after a week. Euster opened a bar in the Little's basement and offered free alcoholic beverages to patrons, but the New York City license commissioner quickly halted the practice because the theater had no liquor license. At the end of the year, the
Paul Taylor Dance Company Paul Taylor Dance Company is a modern dance company, formed by dancer and choreographer Paul Taylor (1930—2018). The modern dance company is based in New York, New York and was founded in 1954. Taylor originally performed in the companies of M ...
performed at the Little. Subsequently, in early 1964, the
Habima Theatre The Habima Theatre ( ''Te'atron HaBima'', lit. "The Stage Theatre") is the List of national theatres, national theatre of Israel and one of the first Hebrew language theatres. It is located in Habima Square in the center of Tel Aviv. History ...
of Israel performed three shows at the Little: '' The Dybbuk'', ''Children of the Shadows'', and ''Each Had Six Wings''. Euster and Leonard Tow sold the theater in June 1964 to Leonard B. Moore and Richard S. Smith. The theater was renamed the Winthrop Ames Theatre that September, when Frank D. Gilroy's play '' The Subject Was Roses'' transferred there. According to one media source, Moore "did not want the theater to suffer under the handicap of being called Little any longer". ''The Subject Was Roses'' relocated in March 1965, and the theater's name reverted to the Little.
Westinghouse Broadcasting The Westinghouse Broadcasting Company, also known as Group W, was the broadcasting division of Westinghouse Electric Corporation. It owned several radio and television stations across the United States and distributed television shows for syndi ...
paid the producers of ''The Subject Was Roses'' to relocate, as it was seeking to lease the theater as a broadcast studio. At first, Westinghouse taped the syndicated '' Merv Griffin Show'' at the Little. By 1969,
Merv Griffin Mervyn Edward Griffin Jr. (July 6, 1925 – August 12, 2007) was an American television show host and media mogul. He began his career as a radio and big band singer, later appearing in film and on Broadway theatre, Broadway. From 1962 to 1986, G ...
moved to another network and the theater was being used for taping ''The
David Frost Sir David Paradine Frost (7 April 1939 – 31 August 2013) was an English television host, journalist, comedian and writer. He rose to prominence during the satire boom in the United Kingdom when he was chosen to host the satirical programme ...
Show''. The 1969–70 season of the game show ''
Beat the Clock ''Beat the Clock'' is an American television game show. Contestants attempted to complete challenges such as physical stunts within a time limit in order to win prizes. The show was a creation of Mark Goodson- Bill Todman Productions. The sho ...
'', hosted by Jack Narz, was also taped there. A show by psychologist
Joyce Brothers Joyce Diane Bauer Brothers (October 20, 1927 – May 13, 2013) was an American psychologist, television personality, advice columnist, and writer. In 1955, she won the top prize on the American game show '' The $64,000 Question.'' Her fame from ...
was also hosted at the Little Theatre. Amid a general decline in the Times Square neighborhood, the Little Theatre became vacant by mid-1972. The venue stood vacant for six months in 1973, reopening in September as a venue for gay pornographic films. Moore, who claimed he did not know that his tenants were pornographic film exhibitors, quickly halted the film screenings after other theatrical owners protested. In May 1974, Westinghouse Broadcasting acquired the Little Theatre from Moore's company, after Moore defaulted on a
mortgage A mortgage loan or simply mortgage (), in civil law (legal system), civil law jurisdictions known also as a hypothec loan, is a loan used either by purchasers of real property to raise funds to buy real estate, or by existing property owners t ...
that had been placed on the theater building.


Broadway revival


1974 to 1989

The Little Theatre returned to legitimate productions a second time in 1974, when Ray Aranha's ''My Sister, My Sister'' opened there.; ; Because of the Little's small size, the
Actors' Equity Association The Actors' Equity Association (AEA), commonly called Actors' Equity or simply Equity, is an American trade union, labor union representing those who work in Theatre, live theatrical performance. Performers appearing in live stage productions w ...
gave the theater a special designation, which exempted the theater from some of Actors' Equity's strict rules regarding profits. This was followed in 1975 by the short-lived musical '' Man on the Moon'' and the play ''Lamppost Reunion'',
as well as in 1976 by a six-month run of ''
The Runner Stumbles ''The Runner Stumbles'' is a 1979 American drama film directed and produced by Stanley Kramer, based on the Broadway play by Milan Stitt. The film was the last of Kramer's long and distinguished career. It stars Dick Van Dyke, Kathleen Quinlan, ...
''. The next hit at the theater was
Albert Innaurato Albert Francis Innaurato Jr. (June 2, 1947 – September 24, 2017) was an American playwright, theatre director, and writer. Early career Innaurato was born in Philadelphia, Pennsylvania, in 1947. After graduating from the prestigious Central Hi ...
's play '' Gemini'', which transferred from off Broadway in 1977; and ran for 1,819 performances over the next four years. Westinghouse subsequently sold the theater, but sources dissent on when the sale occurred. According to Ken Bloom and ''The New York Times'', Martin Markinson and Donald Tick bought the theater from Westinghouse in 1979 for $800,000. However, media sources from March 1980 said that the theater had been sold to Ashton Springer for $800,000. Springer's group, known as the Little Theater Group, planned to spend $400,000 to renovate the theater. The firm Adcadesign subsequently renovated the theater in 1981. In the early 1980s, the Little saw three short runs: ''Ned and Jack'' in 1981, as well as ''The Curse of an Aching Heart'' and ''Solomon's Child'' in 1982.; The theater's next hit came in June 1982 when
Harvey Fierstein Harvey Forbes Fierstein ( ; born June 6, 1952) is an American actor, playwright, and screenwriter, known for his distinctive gravelly voice. He gained notice for his theater work in '' Torch Song Trilogy'', winning both the Tony Award for Best ...
's play '' Torch Song Trilogy'' opened; it ran for three years. The Little Theatre was renamed in July 1983 for actress
Helen Hayes Helen Hayes MacArthur (; October 10, 1900 – March 17, 1993) was an American actress. Often referred to as the "First Lady of American Theatre", she was the second person and first woman to win EGOT, the EGOT (an Emmy, a Grammy, an Oscar, and ...
, who was then 82 years old. Hayes had outlived her previous namesake theater on 46th Street, which had been demolished to make way for the
New York Marriott Marquis The New York Marriott Marquis is a Marriott hotel on Times Square, in the Theater District of Midtown Manhattan in New York City, New York, U.S. Designed by architect John C. Portman Jr., the hotel is at 1535 Broadway, between 45th and 46t ...
hotel.
Ed Koch Edward Irving Koch ( ; December 12, 1924February 1, 2013) was an American politician. He served in the United States House of Representatives from 1969 to 1977 and was mayor of New York City from 1978 to 1989. Koch was a lifelong Democrat who ...
, then the mayor of New York City, said that Hayes wanted her name on "a small theater" when asked whether she wanted the hotel's new 1,500-seat theater (later the
Marquis Theatre The Marquis Theatre is a Broadway theatre, Broadway theater on the third floor of the New York Marriott Marquis hotel in the Theater District, Manhattan, Theater District of Midtown Manhattan in New York City, New York, U.S. Opened in 1986, it ...
) renamed in her honor. After ''Torch Song Trilogy'' ended, the Hayes hosted the musical '' The News'', which flopped after four performances in 1985. The next year, the Hayes staged the comedy ''Corpse!'', the mime show '' Mummenschanz: "The New Show"'', and the revue '' Oh, Coward!''. The
New York City Landmarks Preservation Commission The New York City Landmarks Preservation Commission (LPC) is the Government of New York City, New York City agency charged with administering the city's Historic preservation, Landmarks Preservation Law. The LPC is responsible for protecting Ne ...
(LPC) started to consider protecting the Hayes as a landmark in 1982, with discussions continuing over the next several years. The LPC designated the Hayes's facade and part of the interior as landmarks on November 17, 1987. That month, the owners announced that they would auction off the theater at a starting price of $5 million. The
New York City Board of Estimate The New York City Board of Estimate was a governmental body in New York City responsible for numerous areas of municipal policy and decisions, including the city budget, land-use, contracts, franchises, and water rates. Under the amendments eff ...
ratified the landmark designations in March 1988. The theater was auctioned the same month; both
Jujamcyn Theaters Jujamcyn Theaters LLC , formerly the Jujamcyn Amusement Corporation, is a theatrical producing and theatre-ownership company in New York City. For many years Jujamcyn was owned by James H. Binger, former chairman of Honeywell, and his wife, Virg ...
and the
Nederlander Organization The Nederlander Organization, founded in 1912 by David T. Nederlander in Detroit, and currently based in New York City, is one of the largest operators of live theaters and music venues in the United States. Its first acquisition was a lease on ...
attended the auction, but there were no bidders. Late in the decade, the Hayes hosted Larry Shue's '' The Nerd'' in 1987; and the two-act musical '' Romance/Romance'' in 1988. This was followed in 1989 by
Mandy Patinkin Mandel "Mandy" Bruce Patinkin (; born November 30, 1952) is an American actor and singer, known for his work in musical theatre, television, and film. As a critically acclaimed Broadway (theatre), Broadway performer he has collaborated with Step ...
's ''Dress Casual'' and '' Artist Descending a Staircase''.


1990 to 2007

Premiering at the Helen Hayes Theatre in 1990 were a short run of
Estelle Parsons Estelle Parsons (born November 20, 1927) is an American actress. After studying law, Parsons became a singer before deciding to pursue a career in acting. She worked for the television program '' Today'' and made her stage debut in 1961. Durin ...
's solo show '' Miss Margarida's Way'', as well as a year-long run of the off-Broadway hit '' Prelude to a Kiss.'' The Hayes was remodeled in 1992, and the musical revue ''The High Rollers Social and Pleasure Club'' and the musical ''3 From Brooklyn'' were staged the same year.
Lynn Redgrave Lynn Rachel Redgrave (8 March 1943 – 2 May 2010) was a British and American actress. During a career that spanned five decades, she won two Golden Globe Awards and was nominated for two Academy Awards, four British Academy Film Awards, two Em ...
performed her solo show '' Shakespeare For My Father'' in 1993, followed the next year by
Joan Rivers Joan Alexandra Molinsky (June 8, 1933 – September 4, 2014), known professionally as Joan Rivers, was an American comedienne, actress, producer, writer and television host. She was noted for her blunt, often controversial comedic persona that w ...
in ''Sally Marr...and Her Escorts'' and a stunt show by
The Flying Karamazov Brothers The Flying Karamazov Brothers (FKB) are a juggling and comedy troupe that has been performing since 1973. They learned their trade busking as street artists starting in Santa Cruz, California, eventually going on to perform nationally and internat ...
. Rob Becker's monologue '' Defending the Caveman'' opened at the Hayes in 1995 and ran for nearly two years. This was followed in 1997 by
Alfred Uhry Alfred Fox Uhry (born December 3, 1936) is an American playwright and screenwriter. He is the recipient of the two Tony Awards and the Pulitzer Prize for Drama for '' Driving Miss Daisy'', as well as the Academy Award for the 1989 film adaptat ...
's play ''
The Last Night of Ballyhoo ''The Last Night of Ballyhoo'' is a play by Alfred Uhry that premiered in 1996 in Atlanta. The play is a comedy/drama, which is set in Atlanta, Georgia, in December 1939. Plot The play is set in the upper class German-Jewish community living i ...
'', which had 577 performances before closing. The Hayes's productions at the end of the 1990s included ''Getting and Spending'' in 1998,
as well as ''Band in Berlin'',
'' Night Must Fall'', and '' Epic Proportions'' in 1999. The revue ''Dirty Blonde'' opened in 2000 and was a hit. This was followed by Hershey Felder's solo musical tribute '' George Gershwin Alone'' and the musical '' By Jeeves'' in 2001, as well as the black comedy '' The Smell of the Kill'' in 2002.
Frank Gorshin Frank John Gorshin Jr. (April 5, 1933 – May 17, 2005) was an American actor, comedian and impressionist. He made many guest appearances on television variety and talk shows, including '' The Ed Sullivan Show'', '' Tonight Starring Steve Allen' ...
performed solo in '' Say Goodnight Gracie'' for 364 performances starting in 2002.
William Gibson William Ford Gibson (born March 17, 1948) is an American-Canadian speculative fiction writer and essayist widely credited with pioneering the science fiction subgenre known as cyberpunk. Beginning his writing career in the late 1970s, his ear ...
's play '' Golda's Balcony'' opened the next year, featuring Tovah Feldshuh, and ran for 493 performances. During 2005,
Jackie Mason Jackie Mason (born Yacov Moshe Maza; ; June 9, 1928 – July 24, 2021) was an American stand-up comedian and actor. His 1986 one-man show ''The World According to Me!'' won a Special Tony Award, an Outer Critics Circle Award, an Ace Award, ...
hosted his comedy ''Freshly Squeezed'' at the Hayes, and the Latino comedy revue '' Latinologues'' was also presented. The theater's productions in 2006 included '' Bridge and Tunnel'', '' Kiki & Herb: Alive on Broadway'', and '' Jay Johnson: The Two and Only''. The musical '' Xanadu'' premiered at the Hayes in 2007 and ran there for 512 performances. While Tick died the same year, his family still co-owned the theater with Markinson.


Second Stage


Sale and continuing productions

In July 2008, Markinson and the Tick family indicated their intention to sell the Hayes to Second Stage Theater, which planned to take over the theater in 2010. Second Stage was raising $35 million for both the acquisition and a renovation. In the meantime, '' Slava's Snowshow'' had a limited run at the Hayes during the 2008–2009 winter season. '' The 39 Steps'' moved to the Hayes in 2009 and ran for a year before relocating off-Broadway. In 2010, Second Stage launched a $45 million capital campaign, with commitments for half that amount, and the theater company was planning to sell the theater's naming rights for $15 million. Pfeiffer Partners had completed plans for a renovation of the theater's interior. The same year, the Hayes staged the play '' Next Fall'', as well as
Colin Quinn Colin Edward Quinn (born June 6, 1959) is an American stand-up comedian, actor, and writer. He first gained widespread attention for his work as a cast member and writer on ''Saturday Night Live'' from 1995 to 2000, and he became known for anchor ...
's one-man show ''Long Story Short'', the latter of which was recorded at the theater as an HBO special. The popular rock musical '' Rock of Ages'' transferred to the Hayes in 2011, running there for nearly four years. ''Rock of Ages'' achieved the box office record for the Helen Hayes Theatre, grossing $744,667 over nine performances for the week ending December 30, 2012. After Second Stage finally raised enough money to buy the theater, Tick's family and Markinson requested that the sale be delayed until ''Rock of Ages'' closed. In February 2015, Second Stage sued the Hayes's owners for allegedly reneging on the 2008 sale agreement. Second Stage alleged that Tick's family and Markinson were trying to invalidate the sale by rushing the closing process. While the sale was supposed to have been finalized on February 17, Second Stage did not have enough money at that time to cover the $25 million purchase price. By then, the costs of acquiring and renovating the theater had increased to $58 million from $35 million. In response, Markinson said he would sell the theater at the agreed price of $24.7 million if Second Stage could get the money. The dispute was resolved in April 2015, when the sale of the Hayes to Second Stage was finalized. With the sale, Second Stage became one of four nonprofit theater companies to own and operate Broadway theaters. Before a planned renovation, the Hayes hosted short runs of the off-Broadway hit '' Dames at Sea'' in 2015 and then '' The Humans'' in 2016.


Renovation and reopening

''The Humans'' relocated to another theater in July 2016 to make way for Second Stage's renovation. Second Stage ultimately spent $64 million, including $28 million for the actual purchase, $22 million for renovation, and $14 million for programming. Jordan Roth of
Jujamcyn Theaters Jujamcyn Theaters LLC , formerly the Jujamcyn Amusement Corporation, is a theatrical producing and theatre-ownership company in New York City. For many years Jujamcyn was owned by James H. Binger, former chairman of Honeywell, and his wife, Virg ...
, which operated the neighboring St. James Theatre, approached Second Stage about the possibility of simultaneously renovating both theaters. Second Stage sold the alley between the theaters to Jujamcyn, which helped Second Stage fund the cost of renovating the Hayes. The Rockwell Group was hired as the architect. The project added an elevator, restrooms, and mechanical systems. In addition, the dressing rooms were relocated from the basement to the third floor. Second Stage planned to host works by living American playwrights, particularly from female and minority writers, at the Hayes Theater. This was a contrast to other Broadway theaters, which often hosted revivals by dead playwrights as well as foreign works. Second Stage's first production at the Hayes was
Kenneth Lonergan Kenneth Lonergan (born October 16, 1962) is an American playwright, screenwriter and film director. He is known for his works which explore complex emotional and interpersonal dynamics. He has received several awards including an Academy Award a ...
's '' Lobby Hero'', which opened in March 2018. This was followed the same year by Young Jean Lee's '' Straight White Men'' and a revival of ''Torch Song Trilogy''. Subsequently, in 2019, the Hayes hosted Heidi Schreck's '' What the Constitution Means to Me'' and
Tracy Letts Tracy S. Letts (born July 4, 1965) is an American actor, playwright, and screenwriter. He started his career at the Steppenwolf Theatre before making his Broadway debut as a playwright for '' August: Osage County'' (2007), for which he received t ...
's ''Linda Vista''. After ''Linda Vista'', the Hayes was to have presented two plays in early 2020: Bess Wohl's ''Grand Horizons'' and a revival of
Richard Greenberg Richard Greenberg (born February 22, 1958) is an American playwright and television writer known for his subversively humorous depictions of middle-class American life. He has had more than 25 plays premiere on and Off-Broadway in New York City ...
's 2002 play ''Take Me Out''. ''Grand Horizons'' was staged from January to March 2020. All Broadway theaters were temporarily closed on March 12, 2020, due to the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, and previews of ''Take Me Out'' were delayed. The Hayes reopened on November 3, 2021, with previews of ''Clyde's'' by
Lynn Nottage Lynn Nottage (born November 2, 1964) is an American playwright whose work often focuses on the experience of working-class people, particularly working-class people who are black. She has received the Pulitzer Prize for Drama twice: in 2009 for he ...
. ''Take Me Out'' opened in April 2022, two years after it was first supposed to premiere. This was followed by Matthew Spangler's play '' The Kite Runner'' in July 2022 and
Stephen Adly Guirgis Stephen Adly Guirgis (born 1965) is an American playwright, screenwriter, director, and actor. He is a member and a former co-artistic director of New York City's LAByrinth Theater Company. His plays have been produced both Off-Broadway and on ...
's play '' Between Riverside and Crazy'' in December 2022.
Larissa FastHorse Larissa FastHorse is a Native Americans in the United States, Native American (Sicangu, Sicangu Lakota) playwright and Choreography, choreographer based in Santa Monica, California. In 2023, she became the first known female Native American playwr ...
's '' The Thanksgiving Play'' opened at the Hayes in April 2023, followed by Sandy Rustin's '' The Cottage'' in July 2023 and Branden Jacobs-Jenkins's '' Appropriate'' in November 2023. '' Mother Play'' opened at the Hayes in April 2024 and was followed that July by the play ''
Job Work, labor (labour in Commonwealth English), occupation or job is the intentional activity people perform to support the needs and desires of themselves, other people, or organizations. In the context of economics, work can be seen as the huma ...
''. For the 2024–2025 season, the theater hosted Leslye Headland's play '' Cult of Love'' starting in November 2024 and Branden Jacobs-Jenkins's play '' Purpose'' starting in March 2025. The Hayes Jordan Harrison's play '' Marjorie Prime'' starting in December 2025, followed by Gina Gionfriddo's play '' Becky Shaw'' in April 2026.


Notable productions

Productions are listed by the year of their first performance.


Little Theatre


Helen Hayes Theatre (1983–2017)


Hayes Theater (Second Stage)


See also

*
List of Broadway theaters There are 41 active Broadway theaters listed by The Broadway League in New York City, as well as eight existing structures that previously hosted Broadway theatre. Beginning with the first large long-term theater in the city, the Park Theatre ...
*
List of New York City Designated Landmarks in Manhattan from 14th to 59th Streets The New York City Landmarks Preservation Commission (LPC), formed in 1965, is the Government of New York City, New York City governmental commission that administers the city's Landmarks Preservation Law. Since its founding, it has designated ove ...


References


Notes


Citations


Sources

* * * * * *


External links

* * (Second Stage Broadway) * (Second Stage) {{Authority control, state=collapsed 1912 establishments in New York City Broadway theatres 1910s architecture in the United States New York City Designated Landmarks in Manhattan New York City interior landmarks Theater District, Manhattan Theatres completed in 1912