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Freedom of choice describes an individual's opportunity and
autonomy In developmental psychology and moral, political, and bioethical philosophy, autonomy is the capacity to make an informed, uncoerced decision. Autonomous organizations or institutions are independent or self-governing. Autonomy can also be ...
to perform an action selected from at least two available options, unconstrained by external parties.


In politics

In the abortion debate, for example, the term "freedom of choice" may emerge in defense of the position that a woman has a right to determine whether she will proceed with or terminate a
pregnancy Pregnancy is the time during which one or more offspring gestation, gestates inside a woman's uterus. A multiple birth, multiple pregnancy involves more than one offspring, such as with twins. Conception (biology), Conception usually occurs ...
. Similarly, other topics such as
euthanasia Euthanasia (from : + ) is the practice of intentionally ending life to eliminate pain and suffering. Different countries have different Legality of euthanasia, euthanasia laws. The British House of Lords Select committee (United Kingdom), se ...
, vaccination, contraception, and
same-sex marriage Same-sex marriage, also known as gay marriage, is the marriage of two people of the same legal Legal sex and gender, sex. marriage between same-sex couples is legally performed and recognized in 38 countries, with a total population of 1.5 ...
are sometimes discussed in terms of an assumed individual right of "freedom of choice". Some social issues, for example the New York "Soda Ban" have been both defended and opposed, with reference to "freedom of choice".


In economics

In
microeconomics Microeconomics is a branch of economics that studies the behavior of individuals and Theory of the firm, firms in making decisions regarding the allocation of scarcity, scarce resources and the interactions among these individuals and firms. M ...
, freedom of choice is the freedom of economic agents to allocate their
resources ''Resource'' refers to all the materials available in our environment which are Technology, technologically accessible, Economics, economically feasible and Culture, culturally Sustainability, sustainable and help us to satisfy our needs and want ...
(such as goods, services, or assets) as they see fit, among the options that are available to them. It includes the freedom to engage in employment available to them. Ratner et al., in 2008, cite the literature on libertarian paternalism which states that consumers do not always act in their own best interests. They attribute this phenomenon to factors such as emotion, cognitive limitations and biases, and incomplete information - which they state may be remedied by various proposed interventions. They discuss providing consumers with information and decision tools, organizing and restricting their market options, and tapping emotions and managing expectations. Each of these, they state, could improve consumers' ability to choose. However, economic freedom to choose ultimately depends upon
market competition In economics, competition is a scenario where different Economic agent, economic firmsThis article follows the general economic convention of referring to all actors as firms; examples in include individuals and brands or divisions within the s ...
, since buyers' available options are usually the result of various factors controlled by sellers, such as overall
quality Quality may refer to: Concepts *Quality (business), the ''non-inferiority'' or ''superiority'' of something *Quality (philosophy), an attribute or a property *Quality (physics), in response theory *Energy quality, used in various science discipli ...
of a product or a service and
advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
. In the event that a
monopoly A monopoly (from Greek language, Greek and ) is a market in which one person or company is the only supplier of a particular good or service. A monopoly is characterized by a lack of economic Competition (economics), competition to produce ...
exists, the consumer no longer has the freedom to choose to buy from a different producer. As
Friedrich Hayek Friedrich August von Hayek (8 May 1899 – 23 March 1992) was an Austrian-born British academic and philosopher. He is known for his contributions to political economy, political philosophy and intellectual history. Hayek shared the 1974 Nobe ...
pointed out: As exemplified in the above quote, libertarian thinkers are often strong advocates for increasing freedom of choice. One example of this is
Milton Friedman Milton Friedman (; July 31, 1912 – November 16, 2006) was an American economist and statistician who received the 1976 Nobel Memorial Prize in Economic Sciences for his research on consumption analysis, monetary history and theory and ...
's '' Free to Choose'' book and TV series. There is no consensus as to whether an increase in economic freedom of choice leads to an increase in happiness. In one study,
the Heritage Foundation The Heritage Foundation (or simply Heritage) is an American Conservatism in the United States, conservative think tank based in Washington, D.C. Founded in 1973, it took a leading role in the conservative movement in the 1980s during the Presi ...
's 2011 Index of Economic Freedom report showed a strong correlation between its Index of Economic Freedom and happiness in a country.


In history

Suzanne K. Becking sees "the freedom to choose" as a fundamental basis of colonisation and national development in
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
.


Measuring freedom of choice

The axiomatic-
deductive Deductive reasoning is the process of drawing valid inferences. An inference is valid if its conclusion follows logically from its premises, meaning that it is impossible for the premises to be true and the conclusion to be false. For example, th ...
approach found in
game theory Game theory is the study of mathematical models of strategic interactions. It has applications in many fields of social science, and is used extensively in economics, logic, systems science and computer science. Initially, game theory addressed ...
has been used to address the issue of measuring the amount of freedom of choice (FoC) an individual enjoys. In a 1990 paper, Prasanta K. Pattanaik and Yongsheng Xu presented three conditions that a measurement of FoC should satisfy: # ''Indifference between no-choice situations''. Having only one option amounts to the same FoC, no matter what the option is. # ''Strict monotonicity''. Having two distinct options x and y amounts to more FoC than having only the option x. # ''Independence''. If a situation A has more FoC than B, by adding a new option x to both (not contained in A or B), A will still have more FoC than B. They proved that the
cardinality The thumb is the first digit of the hand, next to the index finger. When a person is standing in the medical anatomical position (where the palm is facing to the front), the thumb is the outermost digit. The Medical Latin English noun for thum ...
is the only measurement that satisfies these axioms, which they observed to be counter-intuitive and suggestive that one or more axioms should be reformulated. They illustrated this with the example of the option set "to travel by train" or "to travel by car", that should yield more FoC than the option set "to travel by red car" or "to travel by blue car". Some suggestions have been made to solve this problem, by reformulating the axioms, usually including concepts of
preference In psychology, economics and philosophy, preference is a technical term usually used in relation to choosing between alternatives. For example, someone prefers A over B if they would rather choose A than B. Preferences are central to decision the ...
s, or rejecting the third axiom.


Relationship with happiness

A 2006 study by Simona Botti and Ann L. McGill showed that, when subjects were presented with differentiated options and had the freedom to choose between them, their choice enhanced their satisfaction with positive and dissatisfaction with negative outcomes, relative to nonchoosers. A 2010 study by Hazel Rose Markus and Barry Schwartz compiled a list of experiments about freedom of choice and argued that "too much choice can produce a paralyzing uncertainty, depression, and selfishness". Schwartz argues that people frequently experience regret due to
opportunity cost In microeconomic theory, the opportunity cost of a choice is the value of the best alternative forgone where, given limited resources, a choice needs to be made between several mutually exclusive alternatives. Assuming the best choice is made, ...
s for not making an optimal decision and that, in some scenarios, people's overall satisfaction are sometimes higher when a difficult decision is made by another person rather than by themselves, even when the other person's choice is worse. Schwartz had written a book and given speeches criticizing the excess of options in modern society, though acknowledging that "some choice is better than none".


See also

* * * * * * * '' Free to Choose'', a book and TV series by
Milton Friedman Milton Friedman (; July 31, 1912 – November 16, 2006) was an American economist and statistician who received the 1976 Nobel Memorial Prize in Economic Sciences for his research on consumption analysis, monetary history and theory and ...
and Rose Friedman * * * * * * * * * *


References

{{Liberty Autonomy Political concepts Social concepts Rights Libertarian theory