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Frasers Group plc (formerly known as Sports Direct International plc) is a British
retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholes ...
,
sport Sport is a physical activity or game, often Competition, competitive and organization, organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The numbe ...
and
intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...
group, named after its ownership of the department store chain
House of Fraser House of Fraser (rebranding to Frasers) is a British department store chain with 23 locations across the United Kingdom and 2 in Ireland, part of Frasers Group. It was established in Glasgow, Scotland, in 1849 as Arthur and Fraser. By 1891, it ...
. The company is best known for trading predominantly under the
Sports Direct Sportsdirect.com Retail Limited, trading as Sports Direct, is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley (businessman), Mike Ashley and was originally based in Maidenhead, England. It specialises ...
brand which operates both physical outlets and online. Other retailers owned by the company include Frasers, Flannels,
USC USC may refer to: Education United States * Universidad del Sagrado Corazón, Santurce, Puerto Rico * University of South Carolina, Columbia, South Carolina ** University of South Carolina System, a state university system of South Carolina * ...
,
GAME A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
,
Evans Cycles Evans Cycles Limited is a British cycle retailer. It was opened in central London by a London cyclist, Frederick Evans, who won an award from Britain's largest cycling club for the best cycling invention of 1925. He left his shop to be run by h ...
,
Jack Wills Jack Wills is a British clothing brand founded by Peter Williams (businessman), Peter Williams and Robert Shaw in Salcombe, Devon, in 1999. History Peter Williams (businessman), Peter Williams and Robert Shaw founded the brand in 1999. Willi ...
and bespoke tailors Gieves & Hawkes. The company owns several sporting goods brands, including
Everlast Erik Francis Schrody (born August 18, 1969), known by his stage names Everlast and Whitey Ford, is an American Rapping, rapper, Singing, singer, and songwriter who was the Lead vocalist, frontman for Hip hop music, hip hop group House of Pain. ...
, Lonsdale,
Slazenger Slazenger () is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Al ...
and
Karrimor Karrimor is a British brand of backpacks, outdoor equipment, outdoor and sports equipment, and clothing. The company was founded as the Karrimor Bag Company in 1946. Financial difficulties beginning in the late 1990s led to the company enter ...
. The group also expanded into operating fitness clubs, launching the Everlast Fitness Club chain in 2020. Since 2015, the group has been acquiring properties such as shopping centres and outlet parks. Established in 1982 by Mike Ashley, the company is the United Kingdom's largest sports-goods retailer. The company's business model is one that operates under low margins. Mike Ashley has continued to hold a majority stake in the business, and his holding has been 61.7 percent since October 2013. It is listed on the
London Stock Exchange The London Stock Exchange (LSE) is a stock exchange based in London, England. the total market value of all companies trading on the LSE stood at US$3.42 trillion. Its current premises are situated in Paternoster Square close to St Paul's Cath ...
and it is a constituent of the
FTSE 250 Index The Financial Times Stock Exchange 250 Index, also called the FTSE 250 Index, FTSE 250, or, informally, the "Footsie 250" , is a stock market index that consists of the 101st to the 350th mid-cap blue chip companies listed on the London Stock ...
.


History


Early history

Sports Direct Sportsdirect.com Retail Limited, trading as Sports Direct, is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley (businessman), Mike Ashley and was originally based in Maidenhead, England. It specialises ...
was founded by Mike Ashley in 1982 as a single store in
Maidenhead Maidenhead is a market town in the Royal Borough of Windsor and Maidenhead in the county of Berkshire, England. It lies on the southwestern bank of the River Thames, which at this point forms the border with Buckinghamshire. In the 2021 Census, ...
trading under the name of "Mike Ashley Sports".


Going public

In late November 2006, a number of business newspapers reported that Ashley was looking at an
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
of Sports World International. He hired
Merrill Lynch Merrill Lynch, Pierce, Fenner & Smith Incorporated, doing business as Merrill, and previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investm ...
, who valued the group at up to £2.5bn ahead of a possible flotation on the
London Stock Exchange The London Stock Exchange (LSE) is a stock exchange based in London, England. the total market value of all companies trading on the LSE stood at US$3.42 trillion. Its current premises are situated in Paternoster Square close to St Paul's Cath ...
. The group debuted on the exchange on 27 February 2007.


Corporate finance and mergers

By December 2006, Sports Direct had built up a 29.4% stake in
Blacks Leisure Group Blacks Outdoor Retail Ltd. is a British retailer, headquartered in Bury, Greater Manchester the United Kingdom which owns the British outdoor retailers Blacks, Millets and Ultimate Outdoors. Blacks is the largest outdoor retailer in the United ...
, the owner of Millets. In 2007 Ashley held talks with John Hargreaves, founder of
Matalan Matalan Retail Ltd is a British clothing and homewares retailer based in Knowsley, Merseyside, founded by John Hargreaves in 1985. In August 1988, its operations director at the time, Duncan Sullivan, transformed Matalan into an out-of-town wa ...
on both taking a 25% stake in the troubled retail business and installing mezzanine floors in larger Matalan stores, on which SportsDirect.com outlets could be operated. In June 2007, the company acquired Everlast for £84 million. By July 2008, Sports Direct was also holding a 12.3% holding in the John David Group, parent of
JD Sports JD Sports Fashion plc, commonly known as JD Sports, JD or JD Group is a British multinational sports-fashion retail company based in Bury, Greater Manchester, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 10 ...
. The stake amounted to 11.9% of JD Sports in November 2013. Sports Direct formerly held 5% of
Amer Sports Amer Sports, Inc. is a Finnish multinational sporting equipment company based in Helsinki, Finland. Established in 1950 as an industrial conglomerate with interests as diverse as tobacco trading, ship owning and publishing, Amer has gradually evo ...
. In 2012 Sports Direct International purchased rival retailer JJB's brand name, website, 20 stores and all of their stock in a deal for approximately £24m. The deal saved around 550 jobs. In February 2013, after fashion retailer
Republic A republic, based on the Latin phrase ''res publica'' ('public affair' or 'people's affair'), is a State (polity), state in which Power (social and political), political power rests with the public (people), typically through their Representat ...
went into administration, Sports Direct International bought 116 Republic stores, the brand name and the company's head office from the administrator for an undisclosed sum. In July 2013, more than 2,000 full-time staff were awarded around £70,000 each under the company's bonus share scheme. On 13 January 2014, Sports Direct bought 4.6% of
Debenhams Debenhams plc was a British department store chain that operated in the United Kingdom, Ireland and Denmark, as well as franchised locations across Europe and the Asia Pacific. The company was founded in 1778 as a single store in London and gr ...
shares. The stock market purchase of 56.8 million shares (worth around £46m) was made without the prior knowledge of the Debenhams board. Sports Direct International stated at the time it intended to be a supportive share holder. The Debenhams board responded by stating they were open-minded with regard to exploring operational opportunities to improve its performance. Sports Direct International sold its shares on 16 January 2014, although they took out an option to buy further shares up to a total of 6.6%. In December 2016, Sports Direct International agreed to sell the remaining international rights to its Dunlop brand to
Sumitomo Rubber Industries is a global tire and rubber company based in Japan. It is part of the Sumitomo Group. The company makes a wide range of rubber based products, including automobile tires, golf balls and tennis balls. Sumitomo tire brands include Dunlop (in ce ...
for £112 million ($137.5 million). Sumitomo already own the rights to the brand in Japan, South Korea and Taiwan. The sale was due to be completed by May 2017. In July 2017, the company acquired a 26% stake in Game Digital.


Employee conditions and legal breaches

Between 2013 and 2014, ambulances were dispatched to Sports Direct HQ's facilities more than 80 times, including one concerning a woman who gave birth in the facility's bathroom. In October 2015, the chief executive of Sports Direct, David Forsey, was charged with a criminal offence for consultation failures over
USC USC may refer to: Education United States * Universidad del Sagrado Corazón, Santurce, Puerto Rico * University of South Carolina, Columbia, South Carolina ** University of South Carolina System, a state university system of South Carolina * ...
staff who only had 15 minutes notice of redundancy. In December 2015, an investigation by ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' found that the company fines staff for late clocking on, does not award overtime for late clocking off, relies on
zero hour contract A zero-hour contract is a type of employment contract in United Kingdom labour law, between an employer and an employee whereby the employer is not obliged to provide any minimum number of working hours to the employee. In 2015, employers in the ...
s, and regularly makes staff wait unpaid for a security check at the end of shifts. A union official suggested that these practices were illegal as they brought workers' earnings below the
minimum wage A minimum wage is the lowest remuneration that employers can legally pay their employees—the price floor below which employees may not sell their labor. List of countries by minimum wage, Most countries had introduced minimum wage legislation b ...
. The company responded by saying there were unspecified inaccuracies in the reports. A representative from the charity ShareAction claimed that workers are "jeopardising their health" for fear of being dismissed while another shareholder said the company's reputation as an employer was "atrocious". Late in December 2015, Sports Direct announced a 15 pence per hour increase for staff currently receiving less than minimum wage, taking them above minimum wage, the annual cost of this was said in the announcement to be ~£10 Million (GBP); however it was immediately noted that £0.15p × 37.5 hours × 19,000 staff × 52 weeks = 5,557,500 (~£5.5 million), this and other factors resulted in many (including Unite) calling it a "PR Stunt". Workers on zero-hours contracts are not included in the rise and neither are those already paid more than minimum wage (management/supervisors etc.) therefore the 19,000 staff above is actually substantially fewer. In August 2016, Sports Direct Int. admitted breaking the law and agreed to disburse unlawfully withheld wages totalling about £1m to the affected workers. As of March 2017, some Sports Direct workers were yet to receive backpay for their time worked, because of a disagreement regarding how contracts changing between employment agencies should be handled. In November 2016, six MPs from the Business and Skills Committee visited Sports Direct, and reported that while there, Sports Direct attempted to place them under
surveillance Surveillance is the monitoring of behavior, many activities, or information for the purpose of information gathering, influencing, managing, or directing. This can include observation from a distance by means of electronic equipment, such as ...
. In February 2017, it was reported that Sports Direct had failed to inform its workforce of a data breach of their personal information after an attacker gained access to its internal systems in September 2016. The
Information Commissioner's Office The Information Commissioner's Office (ICO) is a non-departmental public body which reports directly to the Parliament of the United Kingdom and is sponsored by the Department for Science, Innovation and Technology. It is the independent regu ...
stated it was aware of "an incident from 2016 involving Sports Direct" and would "be making enquiries." The company announced on 16 December 2019 that it would change its name from Sports Direct International plc to Frasers Group plc effective from 17 December 2019. It was announced in September 2021 that Michael Murray was to be the incoming CEO of Frasers Group, taking over Ashley's role, in May 2022. In July 2022, chief operating officer David Al-Mudallal announced in a memo that the company will stop allowing its office staff to work from home on Fridays, as had been practice for the last few years. The reason behind this decision was that many workers did not take working from home seriously enough and were often non-contactable. In September 2024, the company opened a new concept store Frasers replacing the outgoing
House of Fraser House of Fraser (rebranding to Frasers) is a British department store chain with 23 locations across the United Kingdom and 2 in Ireland, part of Frasers Group. It was established in Glasgow, Scotland, in 1849 as Arthur and Fraser. By 1891, it ...
brand in
Sheffield Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...
which includes a
Sports Direct Sportsdirect.com Retail Limited, trading as Sports Direct, is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley (businessman), Mike Ashley and was originally based in Maidenhead, England. It specialises ...
, USC,
Game A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
,
Evans Cycles Evans Cycles Limited is a British cycle retailer. It was opened in central London by a London cyclist, Frederick Evans, who won an award from Britain's largest cycling club for the best cycling invention of 1925. He left his shop to be run by h ...
and Sofa.com.


Frasers Plus

In 2023, Frasers Group CEO Michael Murray announced the group would launch a flexible payment service called Frasers Plus. The service would allow customers to
buy now, pay later Buy now, pay later (BNPL) is a type of short-term financing that allows consumers to make purchases while only initially paying for a portion of their value, postponing payment of the remainder of the debt until a future date, or dividing it into ...
and earn points for paying through the service. The service is provided using technology developed by
fintech Financial technology (abbreviated as fintech) refers to the application of innovative technologies to products and services in the financial industry. This broad term encompasses a wide array of technological advancements in financial services, ...
startup Tymit and credit provided by Frasers Group Financial Services Limited. Frasers Plus is available in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
and can be used in store and online at retailers such as
House of Fraser House of Fraser (rebranding to Frasers) is a British department store chain with 23 locations across the United Kingdom and 2 in Ireland, part of Frasers Group. It was established in Glasgow, Scotland, in 1849 as Arthur and Fraser. By 1891, it ...
,
USC USC may refer to: Education United States * Universidad del Sagrado Corazón, Santurce, Puerto Rico * University of South Carolina, Columbia, South Carolina ** University of South Carolina System, a state university system of South Carolina * ...
, Flannels,
Jack Wills Jack Wills is a British clothing brand founded by Peter Williams (businessman), Peter Williams and Robert Shaw in Salcombe, Devon, in 1999. History Peter Williams (businessman), Peter Williams and Robert Shaw founded the brand in 1999. Willi ...
,
Sports Direct Sportsdirect.com Retail Limited, trading as Sports Direct, is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley (businessman), Mike Ashley and was originally based in Maidenhead, England. It specialises ...
,
Myprotein Myprotein is a British bodybuilding supplement brand which has developed into a family of brands, including Myvitamins, Myvegan, MyPRO and MP Activewear. It was founded in 2004 by Oliver Cookson and bought by The Hut Group in 2011. History M ...
and more.


Acquisitions


Dunlop

In February 2004, the company acquired Dunlop Slazenger for around £40 million, which included the Dunlop,
Slazenger Slazenger () is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Al ...
and Carlton brands. The brands themselves are an increasingly important part of the business, and Sports World International made £10 million, from selling the intellectual-property rights to the Slazenger Golf brand to arch-rival JJB in 2005. In 2016,
Sumitomo Rubber Industries is a global tire and rubber company based in Japan. It is part of the Sumitomo Group. The company makes a wide range of rubber based products, including automobile tires, golf balls and tennis balls. Sumitomo tire brands include Dunlop (in ce ...
, a global tyre, sports goods, and industrial rubber products manufacturing company based in Kobe, Japan, filed for regulatory approval before the
Philippine Competition Commission The Philippine Competition Commission (PhCC) is an independent, quasi-judicial body formed to implement the Philippine Competition Act (Republic Act No. 10667). The PhCC aims to promote and maintain market competition within the Philippines by ...
in connection with its planned acquisition of Dunlop-related wholesale, manufacturing, and licensing business from Sports Direct International. Sumitomo Rubber intended to acquire the entire issued share capital of Dunlop Brands Limited, Dunlop Slazenger 1902 Limited, and Dunlop Australia Limited, and the Dunlop-related business of Dunlop Sports Group Americas, Inc. which are subsidiaries of Sports World International.The Philippine Competition Commission approved the regulatory filing for the said acquisition. The acquisition allowed Sumitomo Rubber to consolidate the Dunlop brand across various products including sports goods worldwide.


Other acquisitions and closures

In March 2004, Sports World International acquired outdoor gear manufacturer
Karrimor Karrimor is a British brand of backpacks, outdoor equipment, outdoor and sports equipment, and clothing. The company was founded as the Karrimor Bag Company in 1946. Financial difficulties beginning in the late 1990s led to the company enter ...
for a reported £5 million. In August 2005, Sports World International took a £9 million stake and signed a lucrative long-term deal in with troubled brand
Umbro Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, Cheshire, and based in Manchester. They specialise in football and rugby sportswear featuring their ''Double Diamond'' logo. Umbro products are sold in over 100 c ...
, which was subsequently sold to
Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...
. In 2006, Sports World International acquired
Kangol Kangol is a British clothing corporation, company famous for its headwear. The name Kangol reflects the original materials for production, the K coming from the word 'silK' (a recent attribution to 'Knitting' is incorrect), the ANG from 'ANGor ...
for an estimated £12 million. In 2012,
JJB Sports JJB Sports plc was a British sports retailer. On 24 September 2012, shares in JJB Sports were suspended, and the firm called in administrators. On 1 October 2012, it was announced that Sports Direct had purchased part of the business, includ ...
fell into administration and it was announced that Sports Direct International had purchased parts of the sports good retailers assets including 20 stores, the brand, and its website for £28.3 million. In July 2012, Sports Direct International purchased a 51% stake in retailer Flannels. In February 2013,
Republic A republic, based on the Latin phrase ''res publica'' ('public affair' or 'people's affair'), is a State (polity), state in which Power (social and political), political power rests with the public (people), typically through their Representat ...
entered administration, and was purchased by Sports Direct International. Republic was merged into Sports Direct's USC brand. On 10 August 2018, the
House of Fraser House of Fraser (rebranding to Frasers) is a British department store chain with 23 locations across the United Kingdom and 2 in Ireland, part of Frasers Group. It was established in Glasgow, Scotland, in 1849 as Arthur and Fraser. By 1891, it ...
entered
administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal: the process of dealing with or controlling things or people. ** Administrative assistant, traditionally known as a se ...
. Later that day, Sports Direct International agreed to buy all House of Fraser UK stores, the House of Fraser brand, and all of the stock in the business for £90 million in cash. Prior to the company entering administration, Sports Direct's Mike Ashley held an 11% stake in the company. On 30 October 2018,
Evans Cycles Evans Cycles Limited is a British cycle retailer. It was opened in central London by a London cyclist, Frederick Evans, who won an award from Britain's largest cycling club for the best cycling invention of 1925. He left his shop to be run by h ...
was purchased by Sports Direct International in a
pre-pack administration Pre-packaged insolvency (a "pre-pack") is a kind of bankruptcy procedure, where a restructuring plan is agreed upon in advance of a company declaring its insolvency. In the United States pre-packs are often used in a Chapter 11 filing. In the Unit ...
deal. In February 2019, the group acquired Sofa.com for a nominal sum. On 5 August 2019, Sports Direct International purchased
Jack Wills Jack Wills is a British clothing brand founded by Peter Williams (businessman), Peter Williams and Robert Shaw in Salcombe, Devon, in 1999. History Peter Williams (businessman), Peter Williams and Robert Shaw founded the brand in 1999. Willi ...
out of administration for £12.7 million after winning a competition against
Edinburgh Woollen Mill Purepay Retail Limited, trading as The Edinburgh Woollen Mill, is a British clothing retailer founded in 1946 by Drew Stevenson. It is headquartered in Carlisle, England. In November 2002, Philip Day led a management buy-out of the retailer. Th ...
. On 24 August 2020, it was announced that Frasers Group would buy "certain" assets from
DW Sports Fitness DW Sports Fitness was a British retailing and fitness business, founded as a result of Dave Whelan's purchase of 50 JJB Sports fitness clubs with attached retail stores for £83.4 million in March 2009. The business would later encompass more t ...
for £37m, but would not be using the firm's brand name. Also in August 2020, during the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, Ashley threatened landlords with House of Fraser store closures. In December 2020,
Debenhams Debenhams plc was a British department store chain that operated in the United Kingdom, Ireland and Denmark, as well as franchised locations across Europe and the Asia Pacific. The company was founded in 1778 as a single store in London and gr ...
announced it was going into
liquidation Liquidation is the process in accounting by which a Company (law), company is brought to an end. The assets and property of the business are redistributed. When a firm has been liquidated, it is sometimes referred to as :wikt:wind up#Noun, w ...
, putting 12,000 jobs in 124 UK stores at risk unless the administrators could find buyers for all or parts of the business. Frasers Group was reported to be in talks to acquire Debenhams, though it was later reported that Ashley was mainly interested in using empty Debenhams stores to expand his other chains, including House of Fraser, Sports Direct and Flannels; taking 'vacant possession' would avoid redundancy costs for existing staff. In January 2021, it was announced that the
Jenners Jenners was a department store in Edinburgh, Scotland, situated on Princes Street. It was Scotland's oldest independent department store until the retail business was acquired by House of Fraser in 2005. It closed in December 2020 and was vacat ...
House of Fraser store in Edinburgh was closing for good and 200 jobs would be lost. In February, Frasers offloaded their 25% stake in
French Connection The French Connection was a scheme through which heroin was smuggled from Indochina through Turkey to France and then to the United States and Canada. The operation started in the 1930s, reached its peak in the 1960s, and was dismantled in the 1 ...
. In April 2021, the group announced it had doubled the hit it expects to take from the coronavirus pandemic to £200 million. In February 2022, the group announced it had purchased some of the assets of the Studio Retail Group from
administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal: the process of dealing with or controlling things or people. ** Administrative assistant, traditionally known as a se ...
. In May, Fraser's sold their stakes in
Bob's Stores Bob's Stores was a chain of retail stores in the northeastern United States owned by GoDigital Media Group. Founded as Bob's Surplus in Middletown, Connecticut, by Robert "Bob" Lapidus in 1954, the chain expanded gradually until it was acquired ...
and Eastern Mountain Sports. On 1 June 2022, it was revealed that the group had bought the intellectual property of Missguided and its sister brand Mennace for about £20 million, after they went into administration the previous day. In November 2022, it was announced Frasers Group had acquired one of London's oldest bespoke tailors, Gieves & Hawkes. In June 2023, it was announced that the Frasers Group had acquired a stake of 9% in
ASOS ASOS or Asos may refer to: * Asos, a village in Greece * ASOS (retailer), a UK online fashion store * '' A Storm of Swords'', a book in the ''A Song of Ice and Fire'' saga by G. R. R. Martin * Action short of strike, industrial action undertake ...
, 9% in
Currys Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phon ...
and 5% in Boohoo.com. It had also acquired a stake of 21% in
AO World AO World plc, trading as ao.com, is an electrical retailer based in Bolton, England. It operates in the United Kingdom (ao.com), and previously operated in Germany (ao.de) and the Netherlands (ao.nl), specialising in household appliances and ele ...
. These holdings increased during the year. In December 2023, the Group acquired Matches Fashion, a luxury ecommerce fashion retailer, for £52 million from
Apax Partners Apax Partners LLP is a British private equity firm, headquartered in London, England. The company also operates out of six other offices in New York, Hong Kong, Mumbai, Tel Aviv, Munich and Shanghai. As of March 2024, the firm had raised and adv ...
. On 7 March 2024, the Group said that Matches would go into administration after continually missing its business plan targets. In April 2024, it was announced Frasers Group had agreed to acquire the Dutch sports retailer, Twin Sport. In September 2024, Frasers Group made a takeover approach for luxury handbag maker
Mulberry ''Morus'', a genus of flowering plants in the family Moraceae, consists of 19 species of deciduous trees commonly known as mulberries, growing wild and under cultivation in many temperate world regions. Generally, the genus has 64 subordinat ...
. The brand already held a 37% stake in the company However, the company confirmed that it would not make a bid for Mulberry in October, and then began making moves to install Mike Ashley as Director and CEO of Boohoo Group.


Brands


Retail outlet

* Brandmax * Firetrap * Flannels *
Game A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
*
House of Fraser House of Fraser (rebranding to Frasers) is a British department store chain with 23 locations across the United Kingdom and 2 in Ireland, part of Frasers Group. It was established in Glasgow, Scotland, in 1849 as Arthur and Fraser. By 1891, it ...
(Current flagship) * Scotts * Sneakerboy Australia * Sofa.com * Tessuti * Twin Sport *
Jack Wills Jack Wills is a British clothing brand founded by Peter Williams (businessman), Peter Williams and Robert Shaw in Salcombe, Devon, in 1999. History Peter Williams (businessman), Peter Williams and Robert Shaw founded the brand in 1999. Willi ...


Sells Sport/Exercise Products

* EAG (Eybl & Sports Experts) *
Evans Cycles Evans Cycles Limited is a British cycle retailer. It was opened in central London by a London cyclist, Frederick Evans, who won an award from Britain's largest cycling club for the best cycling invention of 1925. He left his shop to be run by h ...
* Field & Trek *
Gelert Gelert () is a legendary hound in a Welsh folk-tale. He is associated with the village of Beddgelert in Gwynedd in north-west Wales, the name of which was formerly believed to mean "Gelert's grave". In the legend, Llywelyn the Great returns fr ...
* Heatons * Sportland International Group *
Sports Direct Sportsdirect.com Retail Limited, trading as Sports Direct, is a British retail company owned by Frasers Group. The company was founded in 1982 by Mike Ashley (businessman), Mike Ashley and was originally based in Maidenhead, England. It specialises ...
(former flagship) *
Sweatshop A sweatshop or sweat factory is a cramped workplace with very poor and/or illegal working conditions, including little to no breaks, inadequate work space, insufficient lighting and ventilation, or uncomfortably or dangerously high or low temperat ...
* Tri UK *
USC USC may refer to: Education United States * Universidad del Sagrado Corazón, Santurce, Puerto Rico * University of South Carolina, Columbia, South Carolina ** University of South Carolina System, a state university system of South Carolina * ...
* WIT Fitness


Online Exclusive brands

* Ace *Allsole *
ASOS ASOS or Asos may refer to: * Asos, a village in Greece * ASOS (retailer), a UK online fashion store * '' A Storm of Swords'', a book in the ''A Song of Ice and Fire'' saga by G. R. R. Martin * Action short of strike, industrial action undertake ...
* Boohoo.com * Coggles * Getthelabel * Mennace * My Bag * ProBikeKit *
Studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...


Electrical

*
Currys plc Currys plc is a British multinational electrical and telecommunications retailer, and services company headquartered in London, England, which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group. It is listed on the ...
*
AO World AO World plc, trading as ao.com, is an electrical retailer based in Bolton, England. It operates in the United Kingdom (ao.com), and previously operated in Germany (ao.de) and the Netherlands (ao.nl), specialising in household appliances and ele ...


Clothing and equipment

*
Agent Provocateur An is a person who actively entices another person to commit a crime that would not otherwise have been committed and then reports the person to the authorities. They may target individuals or groups. In jurisdictions in which conspiracy is a ...
*
British Knights British Knights is an American brand founded in 1983 by Jack Schwartz Shoes Inc., based in New York City. In the 1980s, British Knights distinguished themselves as an inner-city and music-driven brand, appealing to the predominantly male youth i ...
* Carlton * Donnay *
Everlast Erik Francis Schrody (born August 18, 1969), known by his stage names Everlast and Whitey Ford, is an American Rapping, rapper, Singing, singer, and songwriter who was the Lead vocalist, frontman for Hip hop music, hip hop group House of Pain. ...
* Firetrap *
Gelert Gelert () is a legendary hound in a Welsh folk-tale. He is associated with the village of Beddgelert in Gwynedd in north-west Wales, the name of which was formerly believed to mean "Gelert's grave". In the legend, Llywelyn the Great returns fr ...
* GoldDigga * Grumpytoly Apparel * Gul *
Hot Tuna Hot Tuna is an American blues rock band formed in 1969 by former Jefferson Airplane members Jorma Kaukonen (guitarist/vocals) and Jack Casady (bassist). Although it has always been a fluid aggregation, with musicians coming and going over the ...
*
Kangol Kangol is a British clothing corporation, company famous for its headwear. The name Kangol reflects the original materials for production, the K coming from the word 'silK' (a recent attribution to 'Knitting' is incorrect), the ANG from 'ANGor ...
*
Karrimor Karrimor is a British brand of backpacks, outdoor equipment, outdoor and sports equipment, and clothing. The company was founded as the Karrimor Bag Company in 1946. Financial difficulties beginning in the late 1990s led to the company enter ...
*
LA Gear LA Gear (or L.A. Gear) is an American shoe company based in Los Angeles. Founded in 1983, it is part of Frasers Group brands. History LA Gear was started by Robert Greenberg, Ernest Williams, and Stephen Williams. Greenberg had moved to Los An ...
*
Lillywhites Lillywhites is a sports retailer based at Piccadilly Circus, London, United Kingdom. It is a division of Frasers Group. History In the 19th century, several members of the Lillywhite family were leading cricketers; another, Fred Lillywhite, o ...
* Lonsdale * Lovell Rugby * Lovell Rackets * Miso * Miss Fiori * Muddyfox *
Mulberry ''Morus'', a genus of flowering plants in the family Moraceae, consists of 19 species of deciduous trees commonly known as mulberries, growing wild and under cultivation in many temperate world regions. Generally, the genus has 64 subordinat ...
* Nevica * No Fear *
Slazenger Slazenger () is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Al ...
* Sondico * SoulCal * USA Pro


Former brands

* Bike Clearance * Dunlop * Missguided * Original Shoe Company *
Umbro Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, Cheshire, and based in Manchester. They specialise in football and rugby sportswear featuring their ''Double Diamond'' logo. Umbro products are sold in over 100 c ...


Defunct and inactive

* Dixon Sports Ltd *
Gamestation Gamestation was a chain of retail shops in the United Kingdom selling used and new video games. It was the second largest specialist video game retailer in the United Kingdom until it was acquired by Game in May 2007, a group which owns many d ...
* Gilesports * Hargreaves Sports *
JJB Sports JJB Sports plc was a British sports retailer. On 24 September 2012, shares in JJB Sports were suspended, and the firm called in administrators. On 1 October 2012, it was announced that Sports Direct had purchased part of the business, includ ...
* MegaValue.com * PWP Sport *
Republic A republic, based on the Latin phrase ''res publica'' ('public affair' or 'people's affair'), is a State (polity), state in which Power (social and political), political power rests with the public (people), typically through their Representat ...
* SheRunsHeRuns * Sports Soccer * Sports World * Streetwise Sports * MatchesFashion


Properties


England

* Fremlin Walk,
Maidstone Maidstone is the largest Town status in the United Kingdom, town in Kent, England, of which it is the county town. Maidstone is historically important and lies east-south-east of London. The River Medway runs through the centre of the town, l ...
*
Frenchgate Shopping Centre The Frenchgate Shopping Centre (formerly Arndale Centre) is a large shopping centre located in the city centre of Doncaster, South Yorkshire, England. It is named after the street of the same name that formed one of the old gates of medieval D ...
,
Doncaster Doncaster ( ) is a city status in the United Kingdom, city in South Yorkshire, England. Named after the River Don, Yorkshire, River Don, it is the administrative centre of the City of Doncaster metropolitan borough, and is the second largest se ...
* Junction 32 Outlet Park,
Castleford Castleford is a town within the City of Wakefield district, West Yorkshire, England. It had a population of 45,106 at a 2021 population estimate. Historic counties of England, Historically in the West Riding of Yorkshire, to the north of the t ...
* Luton Point,
Luton Luton () is a town and borough in Bedfordshire, England. The borough had a population of 225,262 at the 2021 census. Luton is on the River Lea, about north-west of London. The town's foundation dates to the sixth century as a Saxon settleme ...
* Princesshay,
Exeter Exeter ( ) is a City status in the United Kingdom, cathedral city and the county town of Devon in South West England. It is situated on the River Exe, approximately northeast of Plymouth and southwest of Bristol. In Roman Britain, Exeter w ...
* Olympus Centre,
Quedgeley Quedgeley is a town and civil parish in the city of Gloucester district in Gloucestershire, England. A thin strip of land between the Severn and the Gloucester Ship Canal occupies the west, and the south-eastern part of the town is Kingsway Vil ...
* St Nicholas Arcade,
Lancaster Lancaster may refer to: Lands and titles *The County Palatine of Lancaster, a synonym for Lancashire *Duchy of Lancaster, one of only two British royal duchies *Duke of Lancaster *Earl of Lancaster *House of Lancaster, a British royal dynasty ...


Northern Ireland

* Boucher Retail Park,
Belfast Belfast (, , , ; from ) is the capital city and principal port of Northern Ireland, standing on the banks of the River Lagan and connected to the open sea through Belfast Lough and the North Channel (Great Britain and Ireland), North Channel ...
* Donegal Arcade, Belfast * Tower Centre,
Ballymena Ballymena ( ; from , meaning 'the middle townland') is a town in County Antrim, Northern Ireland. It had a population of 31,205 people at the 2021 United Kingdom census, making it the List of localities in Northern Ireland by population, seven ...


Scotland

* Overgate Centre,
Dundee Dundee (; ; or , ) is the List of towns and cities in Scotland by population, fourth-largest city in Scotland. The mid-year population estimate for the locality was . It lies within the eastern central Lowlands on the north bank of the Firt ...


Notes


References


External links

* {{Authority control Companies based in Derbyshire Shirebrook Retail companies established in 1982 Sporting goods retailers of the United Kingdom Companies listed on the London Stock Exchange 1982 establishments in England English brands 2007 initial public offerings Companies in the FTSE 250 Index