Fleischmann's Yeast
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Fleischmann's Yeast is an American brand of
yeast Yeasts are eukaryotic, single-celled microorganisms classified as members of the fungus kingdom (biology), kingdom. The first yeast originated hundreds of millions of years ago, and at least 1,500 species are currently recognized. They are est ...
founded by Hungarian-American businessman Charles Louis Fleischmann. It is currently owned by
Associated British Foods Associated British Foods plc (ABF) is a British multinational food processing and retailing company headquartered in London, England. Its ingredients division is the world's second-largest producer of both sugar and baker's yeast and a major pr ...
and is sold to both consumer and industrial markets in the United States and Canada. The yeast is available in a number of different forms with various qualities and intended uses. Fleischmann's is also a brand name of corn oil margarine.


History

The company was founded by
Hungarian Jews The history of the Jews in Hungary dates back to at least the Kingdom of Hungary, with some records even predating the Hungarian conquest of the Carpathian Basin in 895 CE by over 600 years. Written sources prove that Jewish communities lived ...
Charles Louis Fleischmann, his brother Maximilian, and James Gaff in Riverside, Cincinnati, in 1868, as Gaff, Fleischmann & Company. They exhibited their yeast at the 1876
Centennial Exposition The Centennial International Exhibition, officially the International Exhibition of Arts, Manufactures, and Products of the Soil and Mine, was held in Philadelphia, Pennsylvania, from May 10 to November 10, 1876. It was the first official wo ...
. After Gaff's death in 1881, the name was changed to Fleischmann and Company, and then The Fleischmann Company in 1905. In 1924, the brothers' nephew Raoul Fleischmann, using the wealth generated by the family business, provided the funding for the launch of ''
The New Yorker ''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...
'' with his friend
Harold Ross Harold Wallace Ross (November 6, 1892 – December 6, 1951) was an American journalist who co-founded ''The New Yorker'' magazine in 1925 with his wife Jane Grant, and was its editor-in-chief until his death. Early life Born in a prospector' ...
. Raoul invested $700,000 before the magazine became profitable, and he was the magazine's publisher until his death in 1969. In 1929, the company was merged into Standard Brands by
J.P. Morgan JP may refer to: Arts and media * ''JP'' (album), 2001, by American singer Jesse Powell * ''Jp'' (magazine), an American Jeep magazine * '' Jönköpings-Posten'', a Swedish newspaper * Judas Priest, an English heavy metal band * ''Jurassic Pa ...
, and that same year the company began the sponsorship of the musical variety radio program, '' The Fleischmann's Yeast Hour'' starring
Rudy Vallée Hubert Prior Vallée (July 28, 1901 – July 3, 1986), known professionally as Rudy Vallée, was an American singer, saxophonist, bandleader, actor, and entertainer. He was the first male singer to rise from local radio broadcasts in New York Ci ...
. In the 1930s, the company's advertisements highlighted "intestinal fatigue", a condition said to be brought on by the pressures of modern civilization. The ads claimed that Fleischmann's Yeast was an effective treatment for the condition, despite protests by the
American Medical Association The American Medical Association (AMA) is an American professional association and lobbying group of physicians and medical students. This medical association was founded in 1847 and is headquartered in Chicago, Illinois. Membership was 271,660 ...
. In 1936, ''
Consumer Reports Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. Founded ...
'' disputed Fleischmann Yeast's advertising claims that it cured constipation and acne. Standard Brands merged with Nabisco Brands, Inc. in 1981. In 1986,
RJR Nabisco R. J. Reynolds Nabisco, Inc., doing business as RJR Nabisco, was an American conglomerate, selling tobacco and food products, headquartered in the Calyon Building in Midtown Manhattan, New York City. R. J. Reynolds Nabisco stopped ...
sold Fleischmann's to the Australian company Burns Philp for $130 million. Burns Philp sold its yeast business to
Associated British Foods Associated British Foods plc (ABF) is a British multinational food processing and retailing company headquartered in London, England. Its ingredients division is the world's second-largest producer of both sugar and baker's yeast and a major pr ...
in 2004 for US$1.4 billion. During the 2020
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
in March and for subsequent months, Fleischmann's struggled to meet surging demand for its products, as house-bound consumers sought to produce more of their own baked goods. The company faced shortages of raw materials and the lengthy process of yeast production limited production.


Products

Common forms of yeast Fleischmann's make are: (i) cubes or "cakes" of compressed fresh yeast wrapped in foil, an original form of packaged yeast that is soft and perishable; (ii) packets of Active Dry Yeast, a
shelf stable Shelf-stable food (sometimes ambient food) is food of a type that can be safely stored at room temperature in a sealed container. This includes foods that would normally be stored refrigerated, but which have been processed so that they can be s ...
granular yeast invented by Fleischmann during World War II; (iii) packets of RapidRise yeast intended to reduce dough rising time by as much as 50% by bypassing the first rise; (iv) bread machine yeast, an instant yeast sold in a glass jar; and (v) pizza crust yeast, an instant yeast packaged with enzymes and dough relaxers such as L-Cysteine intended to add pliability to dough and reduce the amount of time needed to make a fresh
pizza Pizza is an Italian cuisine, Italian, specifically Neapolitan cuisine, Neapolitan, dish typically consisting of a flat base of Leavening agent, leavened wheat-based dough topped with tomato, cheese, and other ingredients, baked at a high t ...
crust. Fleischmann's Active Dry Yeast is the best-known of their yeast products due to its
extended shelf life Shelf-stable food (sometimes ambient food) is food of a type that can be safely stored at room temperature in a sealed container. This includes foods that would normally be stored refrigerated, but which have been processed so that they can be s ...
compared to fresh yeast.


Presidents

* Charles Louis Fleischmann, 1868 through 1897 * Julius Fleischmann, 1897 through 1925 *Maximilian C. Fleischmann, 1925 through 1929


See also

* Fleischmann's Vodka * Fleischmanns, New York


References


External links


Official website (consumers)

Official website (industrial)

Official website (holding company)
{{Bread Food additives Leavening agents Food product brands Yeasts Associated British Foods brands Nabisco brands American brands Manufacturing companies based in Cincinnati