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Flanderization is the process through which a fictional character's essential traits are oversimplified and exaggerated to the point where they constitute their entire personality over the course of a serial work. The term ''Flanderization'' was coined by
TV Tropes TV Tropes (also written as TVTropes) is a wiki founded by "Fast Eddie" in 2004 that collects and documents descriptions and examples of plot conventions and devices, which it refers to as tropes. Its contents cover many creative works and non- ...
, in reference to
Ned Flanders Nedward "Ned" Flanders Jr., commonly referred to by his surname, is a fictional character in the animated television series ''The Simpsons'', voiced by Harry Shearer and first appearing in the series premiere episode "Simpsons Roasting on an ...
of ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
'', who was caricatured over the show's run from a friendly and good-hearted neighbor (among other characteristics, while maintaining his Christian faith) into a
dogmatic Dogma, in its broadest sense, is any belief held definitively and without the possibility of reform. It may be in the form of an official system of principles or doctrines of a religion, such as Judaism, Catholic Church, Roman Catholicism, Protes ...
,
evangelical Evangelicalism (), also called evangelical Christianity or evangelical Protestantism, is a worldwide, interdenominational movement within Protestantism, Protestant Christianity that emphasizes evangelism, or the preaching and spreading of th ...
" Bible-thumper". Flanderization is often associated with and cited as a consequence of "
jumping the shark The idiom "jumping the shark", or "shark jumping", or to "jump the shark"; means that a creative work or entity has evolved and reached a point in which it has exhausted its core intent and is introducing new ideas that are discordant with or ...
", a term used to demonstrate a creative work's gradual decline in quality which leads to a sudden decline in popularity.


Definition and etymology

Flanderization is the process through which a single element of a character's personality, often an originally mild element, is inflated in importance over the course of a work until it becomes the character's primary defining trait. The term was coined by
TV Tropes TV Tropes (also written as TVTropes) is a wiki founded by "Fast Eddie" in 2004 that collects and documents descriptions and examples of plot conventions and devices, which it refers to as tropes. Its contents cover many creative works and non- ...
, a
wiki A wiki ( ) is a form of hypertext publication on the internet which is collaboratively edited and managed by its audience directly through a web browser. A typical wiki contains multiple pages that can either be edited by the public or l ...
that collects and documents descriptions and examples of plot conventions and devices in fiction and pop culture, in reference to the character of
Ned Flanders Nedward "Ned" Flanders Jr., commonly referred to by his surname, is a fictional character in the animated television series ''The Simpsons'', voiced by Harry Shearer and first appearing in the series premiere episode "Simpsons Roasting on an ...
. Flanders himself is a complex example of Flanderization, having undergone the process in the middle seasons of the show before once again returning to a similar portrayal to his original one. Originating as "perhaps the only genuinely well-meaning, good-natured person in Springfield", Flanders was originally intended to be an ideal ("annoyingly perfect") neighbor who served as a contrast and foil for
Homer Simpson Homer Jay Simpson is the main protagonist of the American animated television series ''The Simpsons'' who is part of the titular family. Homer made his television debut in the short " Good Night" on '' The Tracey Ullman Show'' on April 19, ...
. As a devoutly religious and church-going man, his faith was intended to serve as a contrast to Homer's lack of religious sophistication. However, over the course of the show's run, Flanders was simplified into a religious fundamentalist whose Christianity was his primary defining characteristic. While Flanderization is primarily discussed in the context of
fictional characters In fiction, a character is a person or being in a narrative (such as a novel, play, radio or television series, music, film, or video game). The character may be entirely fictional or based on a real-life person, in which case the distinction o ...
, it has also been applied to real people and historical events.


Examples

Flanderization is a widespread phenomenon in serialized fiction. In its originating show of ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
'', it has been discussed both in the context of Ned Flanders and as relating to other characters;
Lisa Simpson Lisa Marie Simpson is a fictional character in the animated television sitcom series ''The Simpsons''. She is the middle child of the Simpson family. Voiced by Yeardley Smith, Lisa was born as a character in '' The Tracey Ullman Show'' short ...
has been discussed as a classic example of the phenomenon, having, debatably, been even more Flanderized than Flanders himself. The specific case of Ned Flanders has been discussed as a symptom of the general decline of ''The Simpsons'', once one of the most popular sitcoms in television history and once known for how dynamic its characters were. Other works have also been criticized as going through Flanderization, usually (but not exclusively) in television series. Several characters in the American version of ''
The Office ''The Office'' is the title of several mockumentary sitcoms based on a British series originally created by Ricky Gervais and Stephen Merchant as '' The Office'' in 2001. The original series also starred Gervais as manager and primary charac ...
'', such as Kevin Malone, have been referred to by the term. Dinesh from ''
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
'' is a lesser example of Flanderization, specifically in the show's final two seasons with the departure of T.J. Miller as Erlich Bachman. Outside of ''The Simpsons'', ''
Family Guy ''Family Guy'' is an American animated sitcom created by Seth MacFarlane for the Fox Broadcasting Company. The series premiered on January 31, 1999, following Super Bowl XXXIII, with the rest of the first season airing from April 11, 1999. Th ...
'' has been highlighted as one of the most prominent examples in
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
, particularly with the characters of
Peter Peter may refer to: People * List of people named Peter, a list of people and fictional characters with the given name * Peter (given name) ** Saint Peter (died 60s), apostle of Jesus, leader of the early Christian Church * Peter (surname), a su ...
and
Brian Griffin Brian Griffin is a fictional character from the American animated sitcom ''Family Guy''. He is one of the main characters of the series and a member of the Griffin family. Created, designed, and voiced by Seth MacFarlane, he is an anthrop ...
. Other animated series criticized for Flanderization include ''
SpongeBob SquarePants ''SpongeBob SquarePants'' is an American animated television series, animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It first aired as a sneak peek after the 1999 Kids' C ...
'', ''
The Fairly OddParents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two Fairy godmother, fairy godparents named List of The Fai ...
'', '' Dexter's Laboratory'', ''
Thomas & Friends ''Thomas & Friends'' is a British children's television series which aired from 9 October 1984 to 20 January 2021. Based on ''The Railway Series'' books by Wilbert Awdry and his son Christopher Awdry, Christopher, the series was developed for ...
'', and ''
The Loud House ''The Loud House'' is an American animated sitcom created by Chris Savino that premiered on Nickelodeon on May 2, 2016. The series revolves around the chaotic everyday life of a boy named Lincoln Loud, who is the middle child and only son in a ...
''. Flanderization can sometimes occur in reboots or revivals of older, positively-received works, including ''
Teen Titans Go! ''Teen Titans Go!'' is an American animated television series developed by Aaron Horvath and Michael Jelenic for Cartoon Network. It premiered on April 23, 2013, and is based on DC Comics' fictional superhero team the Teen Titans. The series ...
'', '' ThunderCats Roar'', and ''Ren and Stimpy: Adult Party Cartoon''. Though the primary reference for Flanderization is in television, other fictional media can also have characters exhibit Flanderization. Many film characters have been described as being Flanderized in a sequel or franchise compared to their original portrayal. Flanderization in cinema is particularly prevalent in
horror films Horror may refer to: Arts, entertainment, and media Genres *Horror fiction, a genre of fiction **Psychological horror, a subgenre of horror fiction **Christmas horror, a subgenre of horror fiction **Analog horror, a subgenre of horror fiction * ...
, especially
slasher films Slasher may refer to: * Slasher (basketball), a style of play in basketball * Slasher film, a subgenre of the horror film * Slasher (tool), a scrub-clearing implement * ''Slasher'' (2004 film), a 2004 documentary film * ''Slasher'' (2007 film), ...
. Flanderization has also been described as a pitfall for
tabletop role-playing games A tabletop role-playing game (TTRPG or TRPG), also known as a pen-and-paper role-playing game, is a kind of role-playing game (RPG) in which the participants describe their characters' actions through speech and sometimes movements. Participants d ...
, where complex characters are often played for long periods of time by amateur writers. The practice of building roleplay characters around single quirks has been mentioned as a frequent cause of Flanderization. As well as
player characters A player character (also known as a playable character or PC) is a fictional character in a video game or tabletop role-playing game whose actions are controlled by a player rather than the rules of the game. The characters that are not control ...
,
non-player characters A non-player character (NPC) is a Character (arts), character in a game that is not controlled by a Player (game), player. The term originated in traditional tabletop role-playing games where it applies to characters controlled by the gamemaste ...
in role-playing games are frequently Flanderized, due to the need for a single
game master A gamemaster (GM; also known as game master, game manager, game moderator, referee, storyteller, or master of ceremonies) is a person who acts as a facilitator, organizer, officiant regarding rules, arbitrator, and moderator for a multiplayer r ...
to play multiple characters. Flanderization has also been discussed in the context of real-world phenomena, such as
subcultures A subculture is a group of people within a culture, cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures ...
that are Flanderized by the mainstream culture into simpler and more accessible forms; one example of this is the
beatnik Beatniks were members of a social movement in the mid-20th century, who subscribed to an anti- materialistic lifestyle. They rejected the conformity and consumerism of mainstream American culture and expressed themselves through various forms ...
stereotype of the
Beat Generation The Beat Generation was a literary subculture movement started by a group of authors whose work explored and influenced American culture and politics in the post-World War II era. The bulk of their work was published and popularized by members o ...
. Another example of real-world Flanderization is the tendency for musicians, especially those associated with social media such as
TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...
and
SoundCloud SoundCloud is a German audio streaming service owned and operated by SoundCloud Global Limited & Co. KG. The service enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is ...
, to simplify their musical personas after finding some commercial success. Musicians accused of Flanderization include Lil Pump,
Lil Yachty Miles Parks McCollum (born August 23, 1997), known professionally as Lil Yachty, is an American rapper. He first gained recognition in August 2015 for his viral hit "One Night (Lil Yachty song), One Night", the lead single from his debut extend ...
, and Flo Milli.


Interpretation

Flanderization has been described as symptomatic of a decline in writing quality and the mass success of a product under the capitalist structure. It has been used as an argument against making sequels for a work and described as "a lesson for other shows" whose characters have not gone through the process. Some works have consciously attempted to avoid Flanderization, such as ''
Rick and Morty ''Rick and Morty'' is an American Adult animation, adult animated science fiction Animated sitcom, sitcom created by Justin Roiland and Dan Harmon for Cartoon Network's nighttime programming block Adult Swim. The series follows the misadvent ...
''. The specific case of Ned Flanders attracts special attention. Debate exists over whether Flanders is a consistently Flanderized character or whether he later returned to a more complex, dynamic portrayal. The appropriateness of the term "Flanderization" has also been disputed, as many characters in ''The Simpsons'' have undergone the caricaturing process, and Flanders himself may not be the most extreme case. Flanders's shifting portrayal has also been controversial as representative of a shift in media portrayals of religious people. As both the primary representative of Christianity on ''The Simpsons'' and as one of the most significant Christian fictional characters in the world, the simplification of Ned Flanders as a character has been the subject of criticism, study, and reinterpretation.


See also

*
Characterization Characterization or characterisation is the representation of characters (persons, creatures, or other beings) in narrative and dramatic works. The term character development is sometimes used as a synonym. This representation may include dire ...
*
Jumping the shark The idiom "jumping the shark", or "shark jumping", or to "jump the shark"; means that a creative work or entity has evolved and reached a point in which it has exhausted its core intent and is introducing new ideas that are discordant with or ...
*
Radicalization Radicalization (or radicalisation) is the process by which an individual or a group comes to adopt increasingly radical views in opposition to a political, social, or religious status quo. The ideas of society at large shape the outcomes of rad ...
*
Typecasting In film, television, and theatre, typecasting is the process by which a particular actor becomes strongly identified with a specific character, one or more particular roles, or characters having the same traits or coming from the same social or ...
*
Stock character A stock character, also known as a character archetype, is a type of character in a narrative (e.g. a novel, play, television show, or film) whom audiences recognize across many narratives or as part of a storytelling tradition or convention. Th ...


References


External links


Flanderization
on
TV Tropes TV Tropes (also written as TVTropes) is a wiki founded by "Fast Eddie" in 2004 that collects and documents descriptions and examples of plot conventions and devices, which it refers to as tropes. Its contents cover many creative works and non- ...
{{The Simpsons 2006 neologisms Caricature Internet slang Media analysis Popular culture studies The Simpsons Television criticism