Fit's is a Japanese
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
of gum produced by
Lotte Group
Lotte Corporation (or Lotte Group) is a South Korean multinational conglomerate corporation, and the fifth-largest chaebol in South Korea. Lotte began its history on June 28, 1948, by Korean businessman Shin Kyuk-ho in Tokyo. Shin expa ...
introduced in 2010. It contains twelve units of gum in each pack (box). It contains sugar alcohols
Maltitol
Maltitol is a sugar alcohol (a polyol) used as a sugar substitute. It has 75–90% of the sweetness of sucrose (table sugar) and nearly identical properties, except for browning. It is used to replace table sugar because it is half as energetic, ...
,
Mannitol
Mannitol is a type of sugar alcohol used as a sweetener and medication. It is used as a low calorie sweetener as it is poorly absorbed by the intestines. As a medication, it is used to decrease pressure in the eyes, as in glaucoma, and to low ...
,
Erythritol
Erythritol is an organic compound, a four-carbon sugar alcohol (or polyol) with no optical activity, used as a food additive and sugar substitute. It is naturally occurring. It can be made from corn using enzymes and fermentation. Its formula ...
and also
Isomaltulose
Isomaltulose is a disaccharide carbohydrate composed of glucose and fructose. The glucose and fructose are linked by an alpha-1,6-glycosidic bond (chemical name: 6-''0''-α-D-glucopyranosyl-D-fructose). Isomaltulose is present in honey and sugar ...
.
Fit's sold over 40 million in its first 5 months in the Japanese gum market where 4 million-per-year is considered large success.
Excite
Excitation, excite, exciting, or excitement may refer to:
* Excitation (magnetic), provided with an electrical generator or alternator
* Excite Ballpark, located in San Jose, California
* Excite (web portal), web portal owned by IAC
* Electron exc ...
br>Gendai Net 10/01/28
During this period, the product was marketed on TV with a series of
commercials
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produce ...
featuring
Nozomi Sasaki.
See also
*
Trident (gum)
Trident is a brand of sugar-free chewing gum. It was originally introduced by American Chicle shortly before it was bought by Warner-Lambert in 1962, but did not reach the UK until 2007 when it was introduced by its then-owner Cadbury Schwep ...
References
External links
*
In Yahoo! Japan
Lotte (conglomerate) products
Chewing gum
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