The Fiat Idea is a car manufactured and marketed by
Fiat
Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary ...
from 2003 to 2012 over a single generation with one intermediate
facelift. It has a five-door, five passenger, front-engine, front-wheel drive, high-roof
mini MPV
Mini MPV— an abbreviation for mini multi-purpose vehicle— is a vehicle size class for the smallest size of minivans/MPVs. The mini MPV size class sits below the compact MPV size class and the vehicles are often built on the platforms of B-se ...
design.
Internally designated the ''Type 350'', the Idea was Fiat's first entry in the compact MPV market,
sharing its platform with the
second-generation Fiat Punto (''Project 188''); exterior design by
Fabrizio Giugiaro at
Italdesign
Italdesign Giugiaro S.p.A. is a design and engineering company and brand based in Moncalieri, Italy, that traces its roots to the 1968 foundation of Studi Italiani Realizzazione Prototipi S.p.A. by Giorgetto Giugiaro and Aldo Mantovani. Best kn ...
and interior design by Fiat's Centro Stilo. The
monovolume design is noted for its centrally located instrument cluster, and high
H-point, reconfigurable seating — with reclining, sliding and folding rear seating.
The Idea debuted at the 2003
Geneva International Motor Show, followed a year later by an upscale variant, the
Lancia Musa, sharing many common components with modified exterior. Both were manufactured at Fiat's Mirafiori plant and were superseded by the
Fiat 500L
The Fiat 500L is a car manufactured by Fiat under the FCA Serbia joint venture and marketed globally since its debut at the 2012 Geneva Motor Show. It is classified as a Mini MPV.
Based on a variant of the ''FCA Small Wide platform'', th ...
. Production continued through MY 2016 in Brazil, including the Adventure model, a front-drive variant with increased ground clearance, and styling elements resembling an off-road vehicle.
The ''Idea'' nameplate is an acronym for Intelligent Design Emotive Architecture.
Design

The Idea was conceived as a compact, mono volume MPV — i.e., to integrate the handling and compact size of a
B-segment
The B-segment is the second smallest of the European segments for passenger cars between the A-segment and C-segment, and commonly described as "small cars". The B-segment is the largest segment in Europe by volume, accounting for 20 percent ...
car under four meters in length with the increased height, flexible seating, cargo configurability and versatility of an MPV.
The Idea's rear seats combine 40:20:40 split/folding and 60-degree-reclining backrests with a 60:40 split, folding and sliding seat base — the rear seats slide forward or rearward to prioritize cargo or passenger space, recline for comfort lounging, as well as fold and tumble for maximum cargo. The front passenger seat folds flat to receive tall items and 25 storage compartments are distributed throughout the cabin.
The Idea's seating was designed using biometric principles developed by
Antonio Dal Monte
Antonio Dal Monte (born October 31, 1931, in Rome) is an Italian physician. He is the former Scientific Director and Head of the Department of Physiology and Biomechanics Institute of Sports Science of the Italian National Olympic Committee (C. ...
at the
Italian National Olympic Committee
The Italian National Olympic Committee ( it, Comitato Olimpico Nazionale Italiano, CONI), founded in 1914 and a member of the International Olympic Committee (IOC), is responsible for the development and management of sports activity in Italy. ...
's sport medicine institute.
Standard features included six airbags, Isofix attachments, automatic door locks, fire prevention system (fuel pump inertia cut off switch and in-tank fuel cut off; plastic fuel tank resistant to mechanical stress and fire; maxifuse-equipped electrical power leads to cut off power supply at high temperature; protectively located starter motor and alternator connections with abrasion‐proof coatings; and fire-resistant interior trim), ABS braking with brake force distribution, and anti-slip regulation system to limit wheel slip in cases of reduced grip, traction control,
electronic stability control
Electronic stability control (ESC), also referred to as electronic stability program (ESP) or dynamic stability control (DSC), is a computerized technology that improves a vehicle's stability by detecting and reducing loss of traction ( skiddi ...
,
hill-holder
Hill-holder is a motor vehicle device that holds the brake until the clutch is at the friction point, making it easier for a stationary vehicle to start uphill. By holding the brake in position while the vehicle is put into gear, it prevents rollba ...
, electric speed-sensitive power steering system, 0-20-40 split rear seating, and a headlight delay system marketed as ''Follow Me Home''.
Optional features included a panoramic sunroof, parking sensors, and dual-zone climate control.
Engines
The Fiat Idea engines are all
Euro 4
The European emission standards are vehicle emission standards for pollution from the use of new land surface vehicles sold in the European Union and EEA member states and the UK, and ships in EU waters. The standards are defined in a ser ...
compliant. The
petrol engine
A petrol engine (gasoline engine in American English) is an internal combustion engine designed to run on petrol (gasoline). Petrol engines can often be adapted to also run on fuels such as liquefied petroleum gas and ethanol blends (such as '' ...
is the 1.4-litre 16 valve , available with five- and six-speed gearboxes, and the diesel 1.3-litre 16 valve
MultiJet units, with or . All of these engines can be matched with a clutchless 5-speed sequential manual shift with a selectable, fully automatic mode — as an
automated manual gearbox marketed as Dualogic.
Brazil
The Brazilian version of the Idea was launched in late 2005. The engines available are the new 1.4-litre 8-valve Fire engine (the same as in the
Grande Punto) and the latest version of the
GM-sourced Powertrain 1.8-litre 8-valve engine. Both have
flexible fuel
A flexible-fuel vehicle (FFV) or dual-fuel vehicle (colloquially called a flex-fuel vehicle) is an alternative fuel vehicle with an internal combustion engine designed to run on more than one fuel, usually gasoline blended with either ethanol or ...
technology, which lets the driver use either
gasoline
Gasoline (; ) or petrol (; ) (see ) is a transparent, petroleum-derived flammable liquid that is used primarily as a fuel in most spark-ignited internal combustion engines (also known as petrol engines). It consists mostly of organic ...
or
ethanol
Ethanol (abbr. EtOH; also called ethyl alcohol, grain alcohol, drinking alcohol, or simply alcohol) is an organic compound. It is an alcohol with the chemical formula . Its formula can be also written as or (an ethyl group linked to a h ...
.
This version has increased height compared to the European version. The dashboard derives from the
Fiat Palio Mk. III, and adapted to the Fiat Idea. Options include a panoramic glass roof as an option, marketed as the SkyDome.
The Idea is exported in two different trim levels (the ELX with the 1.4-liter engine and the HLX with the 1.8 engine) and it has four
airbag
An airbag is a vehicle occupant-restraint system using a bag designed to inflate extremely quickly, then quickly deflate during a Traffic collision, collision. It consists of the airbag cushion, a flexible fabric bag, an inflation module, and a ...
s,
anti-lock braking system
An anti-lock braking system (ABS) is a safety anti- skid braking system used on aircraft and on land vehicles, such as cars, motorcycles, trucks, and buses. ABS operates by preventing the wheels from locking up during braking, thereby maintai ...
with
EBD; parking, rain and lights sensor, security laminated glass, the SkyDome, 15" alloys,
Bluetooth
Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is limit ...
phone system, and leather seats among other features.
In 2010, the Idea received a major facelift with a new front, rear, and door handle.
Over 265,000 Ideas have been sold in Brazil.
Idea Adventure
The Idea Adventure is a
mini crossover version launched in September 2006 in
São Paulo
São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...
, Brazil. Chiefly featuring cosmetic revisions to the Idea, the Adventure has a revised suspension, tires are Pirelli Scorpion 205/70 R15, a body moldings, 15" alloys, interior mods like the white instruments, and standard safety equipment which features double front and side airbags, ABS brakes with EBD. In 2009, the entire Adventure line (Idea,
Doblò,
Strada and
Palio Weekend) was equipped with a
locking differential. The line was rebadged as Adventure Locker.
File:Fiat Idea 1.8 Adventure 2008.jpg, Fiat Idea Adventure
File:" 08 - Italian XUV - Fiat Idea Adventure Brasil (Sud America) grey facing left - blue house.jpg, Fiat Idea Adventure
File:Fiat_Idea_1.6_Adventure_2011_(15334702337).jpg, Fiat Idea Adventure facelift
References
External links
{{Modern European Fiat vehicles
Idea
In common usage and in philosophy, ideas are the results of thought. Also in philosophy, ideas can also be mental representational images of some object. Many philosophers have considered ideas to be a fundamental ontological category of be ...
Italdesign vehicles
Euro NCAP small MPVs
Mini MPVs
Compact MPVs
2010s cars
Front-wheel-drive vehicles
Cars introduced in 2003
Flexible-fuel vehicles
Cars of Brazil