Eunice Olumide
MBE Mbe may refer to:
* Mbé, a town in the Republic of the Congo
* Mbe Mountains Community Forest, in Nigeria
* Mbe language, a language of Nigeria
* Mbe' language, language of Cameroon
* ''mbe'', ISO 639 code for the extinct Molala language
Molal ...
is a
Scottish fashion model and
actress
An actor or actress is a person who portrays a Character (arts), character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek ...
.
Early life
Born in
Edinburgh
Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...
, Scotland, Olumide has dual British and Nigerian nationality.
The name "Olumide" means "God has come" or "My Hero has come" in the
Yoruba
The Yoruba people (, , ) are a West African ethnic group that mainly inhabit parts of Nigeria, Benin, and Togo. The areas of these countries primarily inhabited by Yoruba are often collectively referred to as Yorubaland. The Yoruba constitute ...
language.
At
Glasgow Caledonian University
Glasgow Caledonian University ( gd, Oilthigh Chailleannach Ghlaschu, ), informally GCU, Caledonian or Caley, is a public university in Glasgow, Scotland. It was formed in 1993 by the merger of The Queen's College, Glasgow (founded in 1875) and G ...
she graduated in Communication and Mass Media with a
first-class Bachelor of Arts
Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years ...
.
Aged 21, she took a
postgraduate degree
Postgraduate or graduate education refers to academic or professional degrees, certificates, diplomas, or other qualifications pursued by post-secondary students who have earned an undergraduate ( bachelor's) degree.
The organization and stru ...
in
Film Studies
Film studies is an academic discipline that deals with various theoretical, historical, and critical approaches to cinema as an art form and a medium. It is sometimes subsumed within media studies and is often compared to television studies.
...
at
Queen Mary University of London
, mottoeng = With united powers
, established = 1785 – The London Hospital Medical College1843 – St Bartholomew's Hospital Medical College1882 – Westfield College1887 – East London College/Queen Mary College
, type = Public researc ...
and an
MA in
Metaphysics
Metaphysics is the branch of philosophy that studies the fundamental nature of reality, the first principles of being, identity and change, space and time, causality, necessity, and possibility. It includes questions about the nature of conscio ...
, after getting a scholarship to study at the
University of Pennsylvania
The University of Pennsylvania (also known as Penn or UPenn) is a private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest-regarded universitie ...
.
Modelling career
At 15, Olumide was spotted shopping in
Sauchiehall Street
Sauchiehall Street () is one of the main shopping streets in the Glasgow city centre, city centre of Glasgow, Scotland, along with Buchanan Street and Argyle Street, Glasgow, Argyle Street.
Although commonly associated with the city centre, Sau ...
,
Glasgow
Glasgow ( ; sco, Glesca or ; gd, Glaschu ) is the most populous city in Scotland and the fourth-most populous city in the United Kingdom, as well as being the 27th largest city by population in Europe. In 2020, it had an estimated popul ...
,
and later scouted by Select models while visiting family in
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
.
At the time she knew nothing about the fashion industry. She took a break from modelling to go to university.
Over the years she has been signed with Premier, KOKO, Nemesis, Mega, La Agenica, VIVA, AMQ, Ford and IMM Düsseldorf.
She has done fashion weeks and shoots in Japan, Paris, Milan, Barcelona, Poland, Germany, UAE, USA, Africa and the UK.
Olumide appeared in ''
Dazed & Confused'', Dry, ''London Fashion Week Daily'', ''Dansk'', ''
Tank
A tank is an armoured fighting vehicle intended as a primary offensive weapon in front-line ground combat. Tank designs are a balance of heavy firepower, strong armour, and good battlefield mobility provided by tracks and a powerful engin ...
'', ''
I.D.'', ''
Grazia
''Grazia'' (; Italian for ''Grace'') is a weekly women's magazine that originated in Italy with international editions printed in Albania, Argentina, Australia, Bahrain, Bulgaria, China, Croatia, Colombia, France, Germany. Greece, Indonesia, I ...
'', ''Luire Magazine Japan'', ''
Harpers Bazaar
''Harper's Bazaar'' is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly ''Harper's Bazar''. ''Harper's Bazaar'' is published by Hearst and considers itself to be the st ...
'', ''
Hunger
In politics, humanitarian aid, and the social sciences, hunger is defined as a condition in which a person does not have the physical or financial capability to eat sufficient food to meet basic nutritional needs for a sustained period. In the ...
'', ''
Oyster
Oyster is the common name for a number of different families of salt-water bivalve molluscs that live in marine or brackish habitats. In some species, the valves are highly calcified, and many are somewhat irregular in shape. Many, but not al ...
'', ''
Papercut'', ''
New York
New York most commonly refers to:
* New York City, the most populous city in the United States, located in the state of New York
* New York (state), a state in the northeastern United States
New York may also refer to:
Film and television
* '' ...
'', ''
Bahrain Confidential'', ''WAD Magazine'',
''Retro'', ''
InStyle
''InStyle'' was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print publications and move to a digital-only ...
'', ''Fabulous'', Italian ''
Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** ''Vogue Arabia'', an Arab fashion magazine
** ''Vogue Australia'', an Australian fashion magazine
** ''Vogue China'', ...
'' and British ''Vogue''.
She has worked with
Zandra Rhodes
Dame Zandra Lindsey Rhodes, (born 19 September 1940), is an English fashion and textile designer. Her early education in fashion set the foundation for a career in the industry creating textile prints. Rhodes has designed garments for Diana, ...
,
Myleen Klass,
Gio Pomodoro,
Caryn Franklin
Caryn Franklin MBE (born 11 January 1959) is a British fashion and identity commentator and visiting professor of diverse selfhood. She was former fashion editor and co-editor of ''i-D'' magazine in the 1980s and long-time presenter of BBC te ...
, NKWO, JJ Noki, and designers including
Swarovski
Swarovski (, ) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski.
The company is split into three major industry areas: the Swarovski Crystal ...
,
Christopher Kane
Christopher John Kane (born 26 July 1982) is a Scottish fashion designer based in London.
Biography
Kane was born as the youngest of five children in Newarthill, North Lanarkshire, to an engineer and draughtsman father and housewife mother.
K ...
,
Jil Sander
Heidemarie Jiline "Jil" Sander (; b. 27 November 1943) is a German minimalist fashion designer and the founder of the Jil Sander fashion house.
Early life and education
Heidemarie Jiline Sander was born in Wesselburen, Nazi Germany on 27 Nov ...
,
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
,
Evisu
Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing denim wear through traditional, labor-intensive methods.
The brand was founded in 1991 in Osaka, Japan, by Hidehiko Yamane.
Production
The initial pro ...
,
Kswiss,
Henry Holland, Jacob Kimmie,
Prada
Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...
, Georgina Harding,
Gucci
Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragrance ...
,
Jean Paul Gaultier
Jean Paul Gaultier (; born 24 April 1952) is a French haute couture and prêt-à-porter fashion designer. He is described as an "enfant terrible" of the fashion industry and is known for his unconventional designs with motifs including corsets, ...
, Tom Ford, Alexander Wang and Jacob Birge. Olumide has modelled for
Top Shop,
Mulberry
''Morus'', a genus of flowering plants in the family Moraceae, consists of diverse species of deciduous trees commonly known as mulberries, growing wild and under cultivation in many temperate world regions. Generally, the genus has 64 identif ...
,
Tommy Hilfiger
Thomas Jacob Hilfiger ( /hɪlˈfɪgər/; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger Corporation.
After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upst ...
,
Ugg,
Lee Jeans
Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, re ...
,
Toms,
The Body Shop
The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company.
Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divided b ...
,
Alexander Wang,
Vivienne Westwood
Dame Vivienne Isabel Westwood (née Swire; born 8 April 1941) is an English fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.
Westwood came to public notice when she m ...
,
Bunmi Koko
Bunmi Koko was a Luxury Fashion Brand, based in London, England. Creative Director Bunmi Olaye and partner Francis Udom founded Bunmi Koko in 2009.Torr, Beth. "London Fashion Week A/W11: Bunmi Koko @ Vauxhall Fashion Scout , Londonist." Londonis ...
,
New Look and
Harris Tweed
Harris Tweed, (''Clò Mór'' or ''Clò Hearach'' in Gaelic) is a tweed (cloth), tweed cloth that is Weaving, handwoven by islanders at their homes in the Outer Hebrides of Scotland, finished in the Outer Hebrides, and made from pure virgin wool ...
. She is also as an ambassador for Fashion Targets, Adopt an Intern, FAD and worked with Climate Revolution.
In 2018, Olumide's book ''How To Get Into Fashion'', focusing on exploitation in the industry and the impact of
Fast fashion
Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and High fashion, high-fashion designs, mass production, mass-producing them at a low cost, and bringing them to retail stores qui ...
was published followed by a promotional appearance at the Edinburgh International Book Festival, interviewed by Elizabeth Payton at The New York Times. As an equal rights campaigner she deliver a speech at the Houses of Commons and contributed to Equity's policy and etiquette to protect models in the work place.
Fashion design
Her debut spring summer collection was inspired by her Afro-Scottish background and ancestry, a balance of European and British style tailoring and traditionally African fabric and patterns.
In 2016, she collaborated with
Puma,
Top Shop and
Evisu
Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing denim wear through traditional, labor-intensive methods.
The brand was founded in 1991 in Osaka, Japan, by Hidehiko Yamane.
Production
The initial pro ...
on selected pieces, and produced her own accessories collection in 2017, consisting of spring summer and autumn winter sunglasses for men and women. In 2018, some of this was included in a temporary exhibition at National Museum of Scotland.
In 2019, Olumide produced an On-Schedule show for the
British Fashion Council
The British Fashion Council (BFC) is a non-profit organization that aims to enable sustainable growth of British fashion in the global fashion economy. Founded in 1983, the BFC organizes biannual womenswear and menswear showcases, London Fashi ...
at London Fashion Week. NGRGFW included question and answer sessions featuring Dennis Calpone, Afuah Hirsch, Emma Dabiri and Nish Kumar as well as a fashion show, commissioned by Lambeth Council at
Lambeth Town Hall
Lambeth Town Hall, also known as Brixton Town Hall, is a municipal building at the corner of Brixton Hill and Acre Lane, Brixton, London. The town hall, which is the headquarters of Lambeth London Borough Council, is a Grade II listed building. ...
. Olumide used the event to draw attention to the plight of the Windrush Generation illegally deported from the United Kingdom in 2018, after a mistake by the then Prime Minister Theresa May and Amber Rudd.
Music career
Olumide is also a DJ touring with
Grace Jones
Grace Beverly Jones (born 19 May 1948) is a model, singer and actress. Born in Jamaica, she and her family moved to Syracuse, New York, when she was a teenager. Jones began her modelling career in New York state, then in Paris, working for ...
,
Damian Marley
Damian Robert Nesta "Jr. Gong" Marley (born 21 July 1978) is a Jamaican DJ, singer, lyricist and rapper. He is the recipient of four Grammy Awards.
Early life, education and family
Damian Marley is the youngest son of reggae musician Bob Marle ...
and
Nas
Nas (born 1973) is the stage name of American rapper Nasir Jones.
Nas, NaS, or NAS may also refer to:
Aviation
* Nasair, a low-cost airline carrier and subsidiary based in Eritrea
* National Air Services, an airline in Saudi Arabia
** Nas Air ( ...
. Venues include
The Apollo
The Apollo Theater is a music hall at 253 West 125th Street between Adam Clayton Powell Jr. Boulevard (Seventh Avenue) and Frederick Douglass Boulevard (Eighth Avenue) in the Harlem neighborhood of Upper Manhattan in New York City. It is a n ...
,
Lovebox Festival
Lovebox is a three-day music festival. In 2018 the event moved to Gunnersbury Park, London. The move came after Tower Hamlets turned down its application to continue in Victoria Park and Lambeth residents objected to its move to Brockwell Park. ...
, The Great Escapes Festival, The Groucho Club, Soho House,
Glastonbury
Glastonbury (, ) is a town and civil parish in Somerset, England, situated at a dry point on the low-lying Somerset Levels, south of Bristol. The town, which is in the Mendip district, had a population of 8,932 in the 2011 census. Glastonbury ...
and Websterhall NYC with
Matt Sorum
Matthew William Sorum (born November 19, 1960) is an American drummer. He is best known as both a former member of the hard rock band Guns N' Roses, with whom he recorded three studio albums, and as a member of the supergroup Velvet Revolver. S ...
.
Olumide also played with acts including
Skepta
Chief Joseph Olaitan Adenuga Jr. (born 19 September 1982), known professionally as Skepta, is a British-Nigerian grime MC, rapper and record producer. Alongside his younger brother Jme, he briefly joined Roll Deep before they became founding ...
,
Wiley
Wiley may refer to:
Locations
* Wiley, Colorado, a U.S. town
* Wiley, Pleasants County, West Virginia, U.S.
* Wiley-Kaserne, a district of the city of Neu-Ulm, Germany
People
* Wiley (musician), British grime MC, rapper, and producer
* Wiley Mil ...
,
Roots Manuva
Rodney Hylton Smith, better known by his stage name Roots Manuva (born 9 September 1972), is a British rapper and producer. Since his debut in 1994, he has produced numerous albums and singles on the label Big Dada, achieving commercial succes ...
, The Game, Common, Busta Rymes, Wu-Tang, OT Genesis and Jay Z. Between April and June, she toured the United States with
The Roots
The Roots are an American hip hop band formed in 1987 by Tariq "Black Thought" Trotter and Ahmir "Questlove" Thompson in Philadelphia, Pennsylvania, United States. The Roots serve as the house band on NBC's ''The Tonight Show Starring Jimmy F ...
and
Mos Def
Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...
in Orlando, Miami, New York, Philadelphia and Atlanta, and at the
Bonnaroo Music Festival
The Bonnaroo Music and Arts Festival is an American annual four-day music festival developed and founded by Superfly Presents and AC Entertainment. Since its first year in 2002, it has been held at what is now Great Stage Park on a farm in ...
, a four-day event in Tennessee in June. She also supported Police Academy's
Michael Winslow
Michael Leslie Winslow (born September 6, 1958) is an American actor, comedian and beatboxer billed as The Man of 10,000 Sound Effects for his ability to make realistic sounds using only his voice. He is best known for his roles in all seven '' ...
in the U.S. and UK.
[ ]
In 2018, Olumide was involved in a charity Christmas song called "
Rock With Rudolph
The Celebs are a celebrity supergroup created by Grahame and Jack Corbyn with the intention of raising money for charity. The group was formed in 2018 and consists of a changing mix of TV presenters, musicians, radio DJs, actors and sports pers ...
", written and produced by Grahame and Jack Corbyn. Recorded by 26 personalities in aid of
Great Ormond Street Hospital
Great Ormond Street Hospital (informally GOSH or Great Ormond Street, formerly the Hospital for Sick Children) is a children's hospital located in the Bloomsbury area of the London Borough of Camden, and a part of Great Ormond Street Hospital ...
and released digitally on
Saga Entertainment
Saga Entertainment is an independent record label, based in London, founded in 2017 by music producers Grahame and Jack Corbyn. Artists on the label include Sam Bailey, Bargain Hunt, Shona McGarty and the Celebs, a supergroup of celebritie ...
on 30 November 2018 under the artist name
The Celebs
The Celebs are a celebrity supergroup created by Grahame and Jack Corbyn with the intention of raising money for charity. The group was formed in 2018 and consists of a changing mix of TV presenters, musicians, radio DJs, actors and sports pers ...
. The song reached number two on the iTunes pop chart.
In 2020, amid the
COVID-19 pandemic in the United Kingdom
The COVID-19 pandemic in the United Kingdom is a part of the worldwide pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). In the United Kingdom, it has resulted in confir ...
, Olumide returned to join The Celebs which now included
Frank Bruno
Franklin Roy Bruno, (born 16 November 1961) is a British former professional boxer who competed from 1982 to 1996. He had a highly publicised and eventful career, both in and out of the ring. The pinnacle of Bruno's boxing career was winning ...
and X Factor winner
Sam Bailey
Samantha Florence Bailey (born 29 June 1977) is an English pop singer who won the tenth series of ''The X Factor'' in 2013. Following her win, her debut single, a cover of Demi Lovato's "Skyscraper" was released on 15 December 2013, achieving ...
to raise money for both
Alzheimer's Society
Alzheimer's Society is a United Kingdom care and research Charitable organization, charity for people with dementia and their carers. It operates in England, Wales and Northern Ireland, while its sister charitieAlzheimer Scotlandand Alzheimer's ...
and
Action for Children
Action for Children (formerly National Children's Home) is a United Kingdom, UK children's charity created to help vulnerable children & young people and their families in the UK. The charity has 7,000 staff and volunteers who operate over 475 ...
. They recorded a new rendition of "
Merry Christmas Everyone
"Merry Christmas Everyone" is a festive song recorded by Welsh singer-songwriter Shakin' Stevens. Written by Bob Heatlie and produced by Dave Edmunds, it is the fourth and to date last number one single for Shakin' Stevens on the UK Singles Char ...
" by
Shakin' Stevens
Michael Barratt (born 4 March 1948), known professionally as Shakin' Stevens, is a Welsh singer and songwriter. He was the UK's biggest-selling singles artist of the 1980s.
His recording and performing career began in the late 1960s, althoug ...
and it was released digitally on 11 December 2020, on independent record label Saga Entertainment. The music video debuted exclusively on ''
Good Morning Britain'' the day before release. The song peaked at number two on the iTunes pop chart.
In 2021, Olumide re-joined The Celebs to record a cover of
The Beatles
The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...
classic "
Let It Be
Let It Be most commonly refers to:
* ''Let It Be'' (Beatles album), the Beatles' final studio album, released in 1970
* "Let It Be" (Beatles song), the title song from the album
It may also refer to:
Film and television
* ''Let It Be'' (1970 ...
", in support of the
Mind
The mind is the set of faculties responsible for all mental phenomena. Often the term is also identified with the phenomena themselves. These faculties include thought, imagination, memory, will, and sensation. They are responsible for various m ...
charity, released on 3rd December 2021. Olumide was part of a choir of celebrities including
Georgia Hirst
Georgia Octavia Hirst (born 26 December 1994) is an English actress. She is known for her roles as the maiden Torvi in the History series ''Vikings'' (2014–2020) and Becky in the zombie horror movie ''Ravers'' (2018).
Early life
Hirst was bo ...
,
Anne Hegerty
Anne Solway Hegerty (born 14 July 1958) is an English quizzer and television personality. Since 2010, she has been a "chaser" on the ITV game show '' The Chase'' as "The Governess", and was a contestant on the 2018 series of the ITV reality sho ...
and
Ivan Kaye
Ivan Blakeley Kaye (born 1 July 1961) is an English actor and producer. His international fame came with roles in historical drama shows like the Ludovico Sforza, Duke of Milan in all three seasons of ''The Borgias (2011 TV series), The Borgias' ...
, who were backing
EastEnders
''EastEnders'' is a Television in the United Kingdom, British soap opera created by Julia Smith (producer), Julia Smith and Tony Holland which has been broadcast on BBC One since February 1985. Set in the fictional borough of Walford in the Ea ...
actress
Shona McGarty
Shona McGarty (born 14 October 1991) is an English actress and singer who portrays Whitney Dean in the BBC soap opera ''EastEnders''.
Career
Before joining ''EastEnders'', McGarty had been involved in amateur musical theatre for six years, in ...
.
Acting career
Olumide was the second Assistant Director and played a role in BAFTA award winning project called ''Trouble Sleeping. In 2017 she played Rosie in ''After Louise'' Olumide appeared in the short film, ''One Sweet Oblivios Antidote', with
Lenny Henry
Sir Lenworth George Henry (born 29 August 1958) is a British actor, comedian, singer, television presenter and writer.
Henry gained success as a stand-up comedian and impressionist in the late 1970s and early 1980s, culminating in ''The Lenn ...
'.
Since then she has appeared in ''Star Wars Rogue One'', ''The Last Jedi'' and ''Absolutely Fabulous''.
In 2019, she landed a role in ''Noughts and Crosses'' alongside rapper
Stormzy
Michael Ebenezer Kwadjo Omari Owuo Jr. (born 26 July 1993), known professionally as Stormzy, is a British rapper, singer and songwriter. In 2014, he gained attention on the UK underground music scene through his ''Wicked Skengman'' series of f ...
, produced by
Shawn Corey Carter
Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
also known as Jay Z at Roc Nation USA.
Olumide produced and directed a show ''Metamorph'' through Open Art Surgery at the
Traverse Theatre
The Traverse Theatre is a theatre in Edinburgh, Scotland. It was founded in 1963 by John Calder, John Malcolm, Jim Haynes and Richard Demarco.
The Traverse Theatre company commissions and develops new plays or adaptations from contemporary pla ...
and founded the brief existence of ''The Official Youth on the Fringe'' at the
Edinburgh Festival Fringe
The Edinburgh Festival Fringe (also referred to as The Fringe, Edinburgh Fringe, or Edinburgh Fringe Festival) is the world's largest arts and media festival, which in 2019 spanned 25 days and featured more than 59,600 performances of 3,841 dif ...
, and starred in ''The Chicken Trial'' at the Pleasance courtyard.
In 2017, she produced and directed ''A Work in Progress'' live at The Stand Comedy club. Stephen K Amos, Katheryn Ryan, Trevor Noah and Dane Baptiste also appeared.
Television and broadcasting career
Olumide has worked on
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
television. She has presented from the 2012 BAFTA Awards
.
Olumide appears regularly on BBC Radio and in 2020 on BBC Radio 4 Pick of The Week, and is a panellist on prime time talk shows as well as ''
''.
(also known as Snoop Lion).
, Good Morning Britain and BBC One's "Scotland's Treasures". In 2019, she interviewed
and Josie Rourke at the premier of the film Mary Queen of Scots for MOBO She also participated as a panelist at the premier of
's late night music show Music Match. In 2019, she presented The Sista Collective on
Olumide produced a variety of youth groups across the UK in Brixton London and at
, Granton and Muirhouse's G-Code in Edinburgh.
She is an ambassador for Zero Waste Scotland, for issues of conservation and sustainability, as well as for Fashion Targets, joining the ranks of Kate Moss, Edith Bowman, Twiggy, Alan Carr & Sharon and Kelly Osborne. She regularly fund raises for charities including
and is a global ambassador for Graduate Fashion Week.
Olumide is a patron for Best Beginnings, and Adopt an Intern, helping to get women who have had a career break back into work.
In 2015, Olumide founded her own art gallery representing artists including Richard Wilson, Tim Nobel, and Nick Walker. In 2019, she became the first Scottish model to produce an on-schedule London Fashion Week show Next Generation Regeneration to raise awareness on the Windrush scandal. She also delivered a key note speech at the Houses of Parliament which chimed with an investigation on the impact of the textile industry on the environment. She participated in an initiative with union Equity to develop a framework and strategy to support fashion models in the UK. She also set up Enigmatic Production and Promotion, through the Prince's Business Youth Trust,.
, sponsored by ''Vogue'' in 2011, 2013, 2015. She won Model of the Year in 2018 at the BBE Awards. In 2017, she was featured alongside supermodels Stella Tennant,
and Brenda Finn.
She appeared on the Front Cover of The Evening Standard with supermodel Adwoa Aboah.
Olumide was awarded
for services to broadcasting, the arts, and charity. In 2018, she was named as a Design Champion by
highlighting established names in design related industries in Scotland.