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''Eye on It'' is the sixth studio album by
TobyMac Kevin Michael McKeehan (born October 22, 1964), better known by his stage name TobyMac (styled tobyMac), is an American rapper, singer, songwriter, and record producer. His road band is known as Diverse City. Widely regarded as one of the most ...
, released on August 28, 2012. A deluxe version of the album was also released. The album experiments more with
electronic music Electronic music broadly is a group of music genres that employ electronic musical instruments, circuitry-based music technology and software, or general-purpose electronics (such as personal computers) in its creation. It includes both music ...
, primarily
dubstep Dubstep is a genre of electronic dance music that originated in South London in the early 2000s. The style emerged as a UK garage offshoot that blended 2-step rhythms and sparse dub production, as well as incorporating elements of broken ...
. " Me Without You" was released as the first single from the album on June 12, 2012. The album won Best Contemporary Christian Music Album at the 2013 Grammy Awards.


Critical reception

''Eye on It'' received mostly positive reviews from critics. Kim Jones of
About.com Dotdash Meredith (formerly The Mining Company, About.com and Dotdash) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, hom ...
rated the album four out of five stars, praising TobyMac's ability to provide fresh new music while staying true to his Christian base. Also,
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
's James Christopher Monger rated the album four out of five, calling the tracks the most accessible collection by TobyMac to date. Robert Ham of ''
Christianity Today ''Christianity Today'' is an evangelical Christian media magazine founded in 1956 by Billy Graham. It is published by Christianity Today International based in Carol Stream, Illinois. ''The Washington Post'' calls ''Christianity Today'' "eva ...
'' rated the album four out of five and listed "Favorite Song", "UnStoppable", and "Eye on It" as the top tracks, but said that "if there's any detriment to the album, it is that the singer and his collaborators are a little too enthusiastic about tossing every idea and interlude into these songs." In addition, Matt Conner of ''
CCM Magazine ''CCM Magazine'' is an online magazine focusing on contemporary Christian music and media, published by Logan and Amanda Sekulow. History ''CCM'' was first published in July 1978, as a printed magazine. It has been owned by Salem since 1999. O ...
'' gave it the same rating, with saying that "TobyMac keeps things fun and light, summery vibe throughout." New Release Tuesday's Sarah Fine gave the album 4.5 out of five stars, saying that "2012's ''Eye on It'' has taken shape not only as one of Toby’s most musically whimsical projects, but one of his most passionate." Likewise, Jono Davies of Louder Than the Music gave the album the same rating, and told that "With this album you will find yourself dancing, thinking, crying and dreaming, but especially dancing."
Cross Rhythms Cross Rhythms is a Christian media organisation based in Stoke-on-Trent, England. It operates an FM and online radio station, produces radio shows sent internationally, and its website has resources about contemporary Christian music. His ...
' Tony Cummings gave it a similar rating, with a nine-out-of-ten, and he wrote that he was "certain there are tracks here that will connect – musically and spiritually – with people wherever they are heard, and with radio stations around the world guaranteed to play 'Eye On It' that's a lot of people." Tyler Hess of Christian Music Zine gave the album a 4.25-out-of-a-five, and called the album a "top notch production." Finally, George Welsted of Christian Music Review gave the album a perfect five and called it "Masterfully Composed and Fresh". However, some critics were less favorable. Jesus Freak Hideout gave the album three-point-five out of five in both reviews, with Roger Gelwicks writing that "Despite its weaknesses, ''Eye on It'' is a testament to good old-fashioned musicianship that gives credit to Whom it is due; the mark of an endearing album, no matter what the genre or time." Indie Vision Music's Jonathan Andre rated the album three out of five, but praised TobyMac's ability to continually reinvent himself and speak to young people everywhere. Calvin Moore of The Christian Manifesto, however, was highly negative, rating the album one-point-five out of five. The reviewer, Calvin Moore, stated that "While this project isn't everything that is wrong with Christian pop music, it ''is'' that saccharine, surface-level mediocre sound that appeals to far too many Christians. With a few exceptions, this endeavor is wholly forgettable." Moore did find reason to praise "Lose Myself", feeling that it is the one track "showcases Toby Mac doing what he does well."


Commercial performance

The album debuted at No. 1 on the ''Billboard'' 200 chart selling 69,000 copies in total. Out of these, 35,000 were digital downloads. This was TobyMac's first No. 1 and only the third Christian album to open at that position. It also was No. 1 on the Christian Albums charts. According to ''Billboard'', this was the first time a Christian album opened in the top spot on the 200 chart since
LeAnn Rimes Margaret LeAnn Rimes Cibrian (born August 28, 1982) is an American singer, songwriter and actress. She originally rose to success as a country music artist at the age of 13 and has since crossed over into pop, contemporary Christian, and o ...
' '' You Light Up My Life: Inspirational Songs'' in 1997. The album beat out the hip-hop group
Slaughterhouse In livestock agriculture and the meat industry, a slaughterhouse, also called an abattoir (), is a facility where livestock animals are slaughtered to provide food. Slaughterhouses supply meat, which then becomes the responsibility of a mea ...
's album '' Welcome to: Our House''. In its second week of release, the album fell to No. 8 selling 26,000 copies, bringing the total to 95,000 copies. The album has sold 266,000 copies in the US as of June 2015.


Remix album

On November 4, 2014, tobyMac released ''Eye'm All Mixed Up'', a remix consisting of ten songs from ''Eye on It'' worked on by artists such as Capital Kings, Soul Glow Activatur, and Telemitry.


Track listing


Personnel

* Toby McKeehan – lead vocals, background vocals * Truett McKeehan - lead vocal in "Mac Daddy" * Christopher Stevens – keys, programming, drums, guitars, background vocals * David Garcia – guitars, keys, programming, bass, drums, background vocals * Jamie Moore – keys, programming, piano, string arrangement, background vocals * Trevor Morgan – guitars * Tony Lucido – bass * Paul Mabury – drums * Byron "Mr. Talkbox" Chambers – talkbox * Tim Rosenau – guitars * Jesse Frasure – keys, programming * Mike Woods – guitars, background vocals * Brian Haley – drums * Courtland Clement – guitars *
Lecrae Lecrae Devaughn Moore (born October 9, 1979) is an American Christian rapper, singer-songwriter, actor, and Record producer, recording producer and Music executive, executive. Since having begun his career in 2004, he has released ten studio alb ...
– vocals, background vocals on "Forgiveness" * Britt Nicole – vocals, background vocals on "Eye on It" *
Jamie Grace Jamie Grace Harper (born November 25, 1991) is an American contemporary Christian musician, singer, rapper, and songwriter from Atlanta, Georgia. In 2010, TobyMac found her songs on YouTube and signed her to his label Gotee Records for two alb ...
– vocals, background vocals on "Favorite Song" * Blanca Callahan – vocals, background vocals on "Unstoppable" * Kim Flemming – background vocals * Jason Eskridge – background vocals * Nirva Ready – background vocals * Nancy Stevens – background vocals * Gabe Patillo – background vocals * Cameron Stevens – background vocals * Vicki Hampton – background vocals


Charts


Weekly charts


Year-end charts


Decade-end charts


Eye'm All Mixed Up


Certifications


References


External links


TobyMac discusses ''Eye On It''
{{italic title ForeFront Records albums TobyMac albums 2012 albums Grammy Award for Best Contemporary Christian Music Album Christian electronic dance music albums