Export performance is the relative success or failure of the efforts of a
firm
A company, abbreviated as co., is a Legal personality, legal entity representing an association of legal people, whether Natural person, natural, Juridical person, juridical or a mixture of both, with a specific objective. Company members ...
or
nation
A nation is a type of social organization where a collective Identity (social science), identity, a national identity, has emerged from a combination of shared features across a given population, such as language, history, ethnicity, culture, t ...
to sell domestically-
produced goods
In economics, goods are anything that is good, usually in the sense that it provides welfare or utility to someone. Alan V. Deardorff, 2006. ''Terms Of Trade: Glossary of International Economics'', World Scientific. Online version: Deardorffs ...
and
services in other nations.
Export performance can be described in
objective terms such as
sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred ...
,
profit
Profit may refer to:
Business and law
* Profit (accounting), the difference between the purchase price and the costs of bringing to market
* Profit (economics), normal profit and economic profit
* Profit (real property), a nonpossessory inter ...
s, or
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
measures or by
subjective measures such as
distributor
A distributor is an electric and mechanical device used in the ignition system of older spark-ignition engines. The distributor's main function is to route electricity from the ignition coil to each spark plug at the correct time.
Design
...
or
customer
In sales, commerce, and economics, a customer (sometimes known as a Client (business), client, buyer, or purchaser) is the recipient of a Good (economics), good, service (economics), service, product (business), product, or an Intellectual prop ...
satisfactio
See also
*
Performance improvement
Performance improvement is measuring the output of a particular business process or procedure, then modifying the process or procedure to increase the Output (economics), output, increase efficiency (economics), efficiency, or increase the effect ...
External links and references
See a review of the literature:
Article from ''Academy of Marketing Science Review''
See two empirical articles from Journal of International Marketing:
Lages, Luis Filipe, Carmen Lages & Cristiana Raquel Lages (2005), "Bringing export performance metrics into annual reports: The APEV scale and the PERFEX scorecard." Journal of International Marketing, 13(3), 79-104.
Lages, Luis Filipe & Cristiana Raquel Lages (2004), "The STEP scale: A measure of short-term export performance improvement." Journal of International Marketing, 12(1), 36-56.
{{economics-stub
National accounts