
Exoticism (from ''exotic'') is the style or traits considered characteristic of a distant foreign country. In art and design it is a trend where creators become fascinated with ideas and styles from distant regions and draw inspiration from them. This often involves surrounding foreign cultures with mystique and fantasy which owe more to the culture of the people doing the exoticism than to the exotic cultures themselves: this process of glamorisation and stereotyping is called "exoticisation".
In a colonial context, it is the romanticisation or fetishisation of ethnic, racial, or cultural
others, where the group is
marked by difference.
History of exoticism
The word ''exotic'' is rooted in the Greek word 'outside' and means, literally, 'from outside'. It was coined during Europe's
Age of Discovery
The Age of Discovery (), also known as the Age of Exploration, was part of the early modern period and overlapped with the Age of Sail. It was a period from approximately the 15th to the 17th century, during which Seamanship, seafarers fro ...
, when "outside" seemed to grow larger each day, as Western ships sailed the world and dropped anchor off other continents. The first definition of ''exotic'' in most modern dictionaries is 'foreign', but while all things exotic are foreign, not everything foreign is exotic. Since there is no outside without an inside, the foreign only becomes exotic when imported – brought from the outside in. From the early 17th century, "exotic" has denoted enticing strangeness – or, as one modern dictionary puts it, "the charm or fascination of the unfamiliar".
First stimulated by Eastern trade in the 16th and 17th centuries, interest in non-western (particularly Oriental, i.e. Middle Eastern or Asian) art by Europeans became more and more popular with the rise of
European colonialism.
The influences of Exoticism can be seen through numerous genres of this period, notably in music, painting, and decorative art. In music, exoticism is a genre in which the patterns, notes, or instrumentation are designed to feel like the audience is in exotic places or old times (e.g.,
Ravel's ''
Daphnis et Chloé'' and ''
Tzigane'',
Debussy's ''
Syrinx'', or
Rimsky-Korsakov's ''
Capriccio espagnol''). Like orientalist subjects in 19th-century painting, exoticism in the decorative arts and interior decoration was associated with fantasies of opulence.
Exoticism, by one definition, is "the charm of the unfamiliar". Scholar
Alden Jones defines exoticism in art and literature as the representation of one culture for consumption by another.
Victor Segalen's important "Essay on Exoticism" reveals Exoticism as born of the age of imperialism, possessing both aesthetic and ontological value, while using it to uncover a significant cultural "otherness". An important and archetypical exoticist is the artist and writer
Paul Gauguin, whose visual representations of
Tahiti
Tahiti (; Tahitian language, Tahitian , ; ) is the largest island of the Windward Islands (Society Islands), Windward group of the Society Islands in French Polynesia, an overseas collectivity of France. It is located in the central part of t ...
an people and landscapes were targeted at a French audience. While exoticism is closely linked to
Orientalism
In art history, literature, and cultural studies, Orientalism is the imitation or depiction of aspects of the Eastern world (or "Orient") by writers, designers, and artists from the Western world. Orientalist painting, particularly of the Middle ...
, it is not a movement necessarily associated with a particular time period or culture. Exoticism may take the form of
primitivism,
ethnocentrism
Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead o ...
, or humanism.
Jean-Auguste-Dominique Ingres (1780–1867) was a French Neoclassical painter. The revival of ancient Greek and Roman art left behind the academy's emphasis on naturalism and incorporated an idealism not seen since the Renaissance. As classicism progressed, Ingres identified a newfound idealism and exoticism in his work. ''
Grand Odalisque'', finished in 1814, was created to arouse the male view. The notion of the exotic figure furthers Ingres' use of symmetry and line by enabling the eye to move cohesively across the canvas. Although Ingres' intention was to make the woman beautiful in his work, his model was a courtesan, which aroused debate.
Édouard Manet
Édouard Manet (, ; ; 23 January 1832 – 30 April 1883) was a French Modernism, modernist painter. He was one of the first 19th-century artists to paint modern life, as well as a pivotal figure in the transition from Realism (art movement), R ...
's ''
Olympia'', finished in 1863, was based on
Titian
Tiziano Vecellio (; 27 August 1576), Latinized as Titianus, hence known in English as Titian ( ), was an Italian Renaissance painter, the most important artist of Renaissance Venetian painting. He was born in Pieve di Cadore, near Belluno.
Ti ...
's ''
Venus of Urbino''.
''Olympia'' was a popular play about a courtesan of that name. The painting diverged scandalously from the accepted academic style by outlining the figure and flattening space to draw the viewer in: Olympia seems provocatively naked rather than classically nude.
Looking out boldly, she puts the viewer in the position of a man coming to a prostitute, although the placement of her hand suggests coyness.
Particularly following the publication of
Edward Said
Edward Wadie Said (1 November 1935 – 24 September 2003) was a Palestinian-American academic, literary critic, and political activist. As a professor of literature at Columbia University, he was among the founders of Postcolonialism, post-co ...
's book ''
Orientalism
In art history, literature, and cultural studies, Orientalism is the imitation or depiction of aspects of the Eastern world (or "Orient") by writers, designers, and artists from the Western world. Orientalist painting, particularly of the Middle ...
'', ''exoticism'' has become a key term in political assessments of the encounter between Euro-America and the non-Western world and more broadly of any center and a periphery. As recent anthropological enquiries suggest, terms such as ''Orientalism'' and ''exoticism'' have been at times simplistically applied to merely equate the interest in the
Other with the attribution of negative qualities. A study of the sphere of Othering in contexts, such as the relationship between Greece and Germany during the sovereign debt crisis years and the art show Documenta14 may point to volatile ingredients in "exoticism", including fascination mixed with condescension, aversion, admiration and hopes for an escape from an oppressive northern European lifestyle. Similarly, tourism and intra-national relations between urban centers and rural peripheries are spheres where exoticizing dynamics are at a play, even if, as noted above, these dynamics may well involve the ambivalence of the spectators, and also the involvement of those represented in reproducing, and at times contesting the stereotypes of those who represent others.
See also
*
Chinoiserie
*
Escapism
*
Objectification
In social philosophy, objectification is the act of treating a person as an object or a thing. Sexual objectification, the act of treating a person as a mere object of sexual desire, is a subset of objectification, as is self-objectification, th ...
*
Orientalism
In art history, literature, and cultural studies, Orientalism is the imitation or depiction of aspects of the Eastern world (or "Orient") by writers, designers, and artists from the Western world. Orientalist painting, particularly of the Middle ...
*
Xenocentrism
*
World music
"World music" is an English phrase for styles of music from non-English speaking countries, including quasi-traditional, Cross-cultural communication, intercultural, and traditional music. World music's broad nature and elasticity as a musical ...
*
Outsider art
Outsider art is Fine art, art made by Autodidacticism, self-taught individuals who are untrained and untutored in the traditional arts with typically little or no contact with the Convention (norm), conventions of the art worlds.
The term ''ou ...
*
Romantic racism
*
Racial fetishism
*
Primitivism
*
Noble savage
*
Cultural appropriation
Cultural appropriation is the adoption of an element or elements of one culture or cultural identity, identity by members of another culture or identity in a manner perceived as inappropriate or unacknowledged. Such a controversy typically ari ...
Notes
References
*
George Rousseau and Roy Porter' (1990). ''Exoticism in the Enlightenment'' (Manchester: Manchester University Press).
The Smart Set: Alden Jones on Teaching Exoticism on Semester at Sea*Segalen, Victor. ''Essay on Exoticism: An Aesthetics of Diversity''. Trans. Yaël Rachel Schlick. Durham: Duke University Press, 2002.
External links
* Judy Sund
"Exotic – a Fetish for the Foreign" ''GDC interiors Journal''
Exoticism in TangExoticism in the Literature of 1930s
{{Authority control
Art movements
Cultural appropriation