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Eva Herzigová (; born 10 March 1973) is a Czech model and actress. Her career took a major turn in 1994 when she became the face of the Wonderbra campaign. The famous "Hello Boys" ad became iconic and contributed to her worldwide popularity. Her height () and elegant appearance made her a sought-after model for fashion shows and campaigns of various renowned brands. Throughout her career, Herzigová has worked with leading designers and fashion houses including
Dolce & Gabbana Dolce & Gabbana (), also known by initials D&G, is an Italian Luxury goods, luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, ...
,
Chanel Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquarte ...
,
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
,
Louis Vuitton Louis Vuitton Malletier SAS, commonly known as Louis Vuitton (, ), is a French Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ...
and many others and has appeared on the covers of many prestigious fashion magazines such as '' Vogue'', ''Elle'', ''
Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...
'', ''
Marie Claire ''Marie Claire'' (stylized in all lowercase; ) is a French international monthly magazine first published in France in 1937. Since then various editions are published in many countries and languages. The feature editions focus on women aro ...
'', ''
Cosmopolitan Cosmopolitan may refer to: Internationalism * World citizen, one who eschews traditional geopolitical divisions derived from national citizenship * Cosmopolitanism, the idea that all of humanity belongs to a single moral community * Cosmopolitan ...
'', ''Glamour'' and many others. She became one of the prominent figures of the 1990s modeling and was one of the so-called supermodels along with other famous names such as
Naomi Campbell Naomi Elaine Campbell (born 22 May 1970) is a British supermodel. Beginning her career at the age of eight, Campbell was one of six models of her generation declared supermodels by the fashion industry and the international press. She was th ...
,
Cindy Crawford Cynthia Ann Crawford (born February 20, 1966) is an American model. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers and runways, as well as fashion campaigns. She subsequently ...
,
Claudia Schiffer Claudia Maria Schiffer, Lady Vaughn (; born 25 August 1970) is a German model and actress. She rose to fame in the 1990s as one of the world's most successful models, attaining supermodel status. Born in Rheinberg, Germany, she initially asp ...
and
Christy Turlington Christy Nicole Turlington Burns ( Turlington; born January 2, 1969) is an American fashion model. She initially attracted fame in the late 1980s and early 1990s as a supermodel. She represented Calvin Klein's Eternity campaign in 1989 and aga ...
. In addition to her modeling career, Herzigová has also appeared in film and television. She has starred in films such as '' Les Anges gardiens'' (1995) along
Gérard Depardieu Gérard Xavier Marcel Depardieu (, , ; born 27 December 1948) is a French actor. An icon of French cinema, considered a world star in the same way as Alain Delon or Brigitte Bardot, he has completed over 250 films since 1967, most of which as ...
and
Christian Clavier Christian Jean-Marie Clavier (; born 6 May 1952) is a French actor, screenwriter, film producer and director. A co-founder of Le Splendid in the 1970s, a Parisian café-théâtre company which soon garnered success, he became widely popular aft ...
, '' My Best Friend's Wife'' (1998), '' Modigliani'' (2004) and '' A Prominent Patient'' (2017). Her career as a model and her presence in public space have won her numerous awards and accolades. Eva Herzigova remains a major figure in the fashion and entertainment industry.


Early life and career

Herzigová was born in
Litvínov Litvínov (; ) is a town in Most District in the Ústí nad Labem Region of the Czech Republic. It has about 22,000 inhabitants. It is known as an industrial centre. Administrative division Litvínov consists of 12 municipal parts (in brackets po ...
, Czechoslovakia (now
Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...
), the daughter of an accountant mother and an electrician father. Growing up, Herzigová was athletic, "excelling in gymnastics, basketball, track and cross-country skiing." She began her modeling career at the age of 16 after winning a modeling contest organized by the French modeling agency ''Metropolitan Models'' in
Prague Prague ( ; ) is the capital and List of cities and towns in the Czech Republic, largest city of the Czech Republic and the historical capital of Bohemia. Prague, located on the Vltava River, has a population of about 1.4 million, while its P ...
in 1989, before she moved to
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
. After arriving in Paris, her popularity increased. Her first important appearance was as the model for the first
Wonderbra The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and maj ...
campaign. In 1994, advertising executive Trevor Beattie, working for TBWA/London, developed an ad for Sara Lee's "Hello Boys" Wonderbra campaign. It featured a close-up image of Herzigová wearing a black Wonderbra. The ad used only two words: "Hello boys." The influential poster was featured in an exhibition at the
Victoria and Albert Museum The Victoria and Albert Museum (abbreviated V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.8 million objects. It was founded in 1852 and named after Queen ...
in London and it was voted in at number 10 in a "Poster of the Century" contest. The Canada-based lingerie fashion label wanted the ad campaign to motivate women to see the Wonderbra "as a cosmetic and as a beauty enhancer rather than a functional garment". The billboard was voted in 2011 as the most iconic outdoor ad during the past five decades by the Outdoor Media Centre. She was also featured in Guess? jeans campaigns, the
Victoria's Secret Victoria's Secret is an American lingerie, clothing and beauty products, beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy Raymond, Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner i ...
catalog and ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellen ...
''. Herzigová has featured in a variety of international fashion magazines, gracing the covers of '' Vogue'' (
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
,
Britain Britain most often refers to: * Great Britain, a large island comprising the countries of England, Scotland and Wales * The United Kingdom of Great Britain and Northern Ireland, a sovereign state in Europe comprising Great Britain and the north-eas ...
, Spain, Germany, Japan, Australia, Mexico, Poland, Turkey, Thailand), ''
Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...
'' (Britain, Spain, Ukraine, Italy, Australia) as well as ''
Elle Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...
'', ''
Marie Claire ''Marie Claire'' (stylized in all lowercase; ) is a French international monthly magazine first published in France in 1937. Since then various editions are published in many countries and languages. The feature editions focus on women aro ...
'', ''
Numéro ''Numéro'' is an international fashion magazine published by Paul-Emmanuel Reiffers. It has a circulation of 80,000, and the French edition reached its 100th issue in February 2009. The magazine covers international fashion, beauty, design, he ...
'' and '' Allure''. She has also walked for designers including
Louis Vuitton Louis Vuitton Malletier SAS, commonly known as Louis Vuitton (, ), is a French Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ...
, Benedetta Dubini,
Giles Deacon Giles David Deacon (born 14 December 1969) is a British fashion designer, illustrator, creative director and founder of Giles Deacon group, a fashion enterprise. Deacon joined the Paris Fashion Week in 2016. Deacon has been known to challenge the ...
,
Emilio Pucci Emilio Pucci, Marchese di Barsento (; 20 November 1914 – 29 November 1992) was an Italian Marquess, aristocrat, fashion designer and politician. He and his eponymous company Pucci designed geometric prints in many colors. Early life Pucci wa ...
and
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
. Herzigová also starred in a fashion art film by Imagine Fashion, called ''Decadent Control'' with
Roberto Cavalli Roberto Cavalli (; 15 November 1940 – 12 April 2024) was an Italian fashion designer and inventor. He was known for exotic prints and for creating the sand-blasted look for jeans. The Roberto Cavalli fashion house sells luxury clothing, perf ...
. It featured fashions by
Agent Provocateur An is a person who actively entices another person to commit a crime that would not otherwise have been committed and then reports the person to the authorities. They may target individuals or groups. In jurisdictions in which conspiracy is a ...
and H&M. Herzigová posed for the August 2004 edition of ''
Playboy ''Playboy'' (stylized in all caps) is an American men's Lifestyle journalism, lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $ ...
''. In 2006, she portrayed
Venus Venus is the second planet from the Sun. It is often called Earth's "twin" or "sister" planet for having almost the same size and mass, and the closest orbit to Earth's. While both are rocky planets, Venus has an atmosphere much thicker ...
at the 2006 Winter Olympics Opening Ceremony. In 2013, Herzigová was chosen as the new model for
Dior Christian Dior SE (), commonly known as Dior, is a French Multinational corporation, multinational luxury goods company that is controlled and chaired by French businessman Bernard Arnault, who also heads LVMH. , Dior controlled around 42% of ...
's Capture Totale line. She continued working with Dior into 2021. In 2016, Herzigová was one of those chosen to be spokesmodels for
Giorgio Armani Giorgio Armani (; born 11 July 1934) is an Italian fashion designer and a billionaire. He first gained renown working for Cerruti 1881. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels. By 200 ...
's New Normal Campaign.


Personal life

Herzigová married Tico Torres, the drummer from
Bon Jovi Bon Jovi is an American Rock music, rock band formed in Sayreville, New Jersey in 1983. The band consists of singer Jon Bon Jovi, keyboardist David Bryan, drummer Tico Torres, guitarists John Shanks and Phil X, percussionist Everett Bradley ...
, in September 1996 in
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
. The couple divorced in June 1998. Herzigová has three sons with Italian businessman Gregorio Marsiaj: George (born 1 June 2007), Philip (born 13 March 2011) and Edward (born 20 April 2013). They live in Italy. In 2017, the couple became engaged. Herzigová speaks Czech, Russian, English, French and Italian.


Filmography


References


External links

* * {{DEFAULTSORT:Herzigova, Eva 1973 births Living people People from Litvínov Czech female models Czech film actresses Czech expatriates in Italy Italian actresses Italian female models The Lions (agency) models