eva is a video social network that allows users to record and post short, spontaneous videos from their mobile phones.

Overview

eva is a

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

and

social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...

that was launched by

Forbidden Technologies plc Blackbird (formerly named FORscene) is an integrated internet video platform, video editing software, covering non-linear editing and publishing for broadcast, web and mobile. Designed by Blackbird plc to allow collaborative editing of video a ...

- creator of cloud-based

video editing software Video editing software, or a video editor is software used performing the post-production video editing of digital video sequences on a non-linear editing system. It has replaced traditional flatbed celluloid film editing tools and analog video ta ...

FORscene Blackbird (formerly named FORscene) is an integrated internet video platform, video editing software, covering non-linear editing and publishing for broadcast, web and mobile. Designed by Blackbird plc to allow collaborative editing of video a ...

- in summer 2015. Its co-founders include

Stephen B. Streater Stephen Bernard Streater (born 1965) is a British technology entrepreneur. Career Streater was born in Boston Lying-In Hospital, Massachusetts, United States. He achieved a degree in mathematics from Trinity College, Cambridge and then began a ...

(founder of

Eidos Interactive Square Enix Limited (formerly Domark Limited and Eidos Interactive Limited) is a British subsidiary of the Japanese video game company Square Enix, acting as their European publishing arm. The company formerly owned ''Tomb Raider'', which was in ...

), Aziz Musa (CEO of

) and Jens Wikholm (award-winning celebrity and portrait photographer). After holding the beta launch in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

in July 2015 - and a subsequent regional launch in

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

- eva launched globally in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

on 1 October 2015. It is available on iOS and can be downloaded from the App Store.

Using eva

In order to make a video on eva, a user simply holds their thumb on the in-app record button and releases it when they are finished. The videos that users take are then automatically uploaded to their personal feed, the wider eva public feed, and grouped by interest topic so they directly become a part of the right communities. Instead of being saved to users' phones, these videos are saved in the cloud, utilising the powerful cloud-based

developed by

. eva has been described by SourceWire as "beautiful, simple and addictive".

Press Coverage

Working with service design consultancy we are experience (or wae), eva's initial structure was created and launched in an incredible 30-day sprint that made waves in the press. In autumn 2015, eva - working with Chameleon PR - funded research into stereotypes surrounding bearded men, a piece of research that was picked up by over 100 global publications including

the Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...

the Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...

, and

Cosmopolitan (magazine) ''Cosmopolitan'' is an American monthly fashion and entertainment magazine for women, first published based in New York City in March 1886 as a family magazine; it was later transformed into a literary magazine and, since 1965, has become a wome ...

References

{{reflist IOS software Social networking services British social networking websites 2015 software Video software