Euroset () was
Russia
Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
's largest
mobile phone
A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...
retailer
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesal ...
, with over 5,000 stores across Russia and
Belarus
Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...
. In 2006, the company controlled 37% of the Russian mobile retail market and in 2010 it employed some 27,000 people. Its main rival was
Svyaznoy.
The company was founded in April 1997 by
Timur Artemev and
Yevgeny Chichvarkin. After falling foul of the Russian
siloviki, Chichvarkin was forced to sell the 100% stake to
Alexander Mamut. As of 2012, the mobile network operators
OJSC VimpelCom and
co-own ''Euroset'' (each holding the 50% stake). Euroset's major subsidiaries include ''Ultra'' and ''Alt Telecom''. Entertainer
Ivan Okhlobystin was the company's creative director from December 2010 to January 2014. He was sacked in the wake of his controversial appeal to "burn homosexuals alive".
In September 2018 Euroset was purchased by Svyaznoy.
References
External links
Official website
{{Authority control
Telecommunications companies of Russia
Retail companies of Russia
Retail companies established in 1997
Companies based in Moscow