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Ethan Zuckerman (born January 4, 1973) is an American
media scholar Media studies is a discipline (academia), discipline and field of study that deals with the content, history, and effects of various media (communication), media; in particular, the mass media. Media studies may draw on traditions from both the ...
, blogger, and Internet activist. He was the director of the MIT Center for Civic Media, and Associate Professor of the Practice in Media Arts and Sciences at MIT until May 2020, and the author of the 2013 book '' Rewire: Digital Cosmopolitans in the Age of Connection,'' which won the Zócalo Book Prize. In 2020, he became an associate professor of public policy, communication and information at the University of Massachusetts.


Education

Zuckerman is a graduate of
Williams College Williams College is a Private college, private liberal arts colleges in the United States, liberal arts college in Williamstown, Massachusetts, United States. It was established as a men's college in 1793 with funds from the estate of Ephraim ...
, where he received a B.A. in Philosophy in 1993. He then spent a year on a
Fulbright scholarship The Fulbright Program, including the Fulbright–Hays Program, is one of several United States cultural exchange programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the people ...
at the University of Legon, Ghana and the
National Theatre of Ghana The National Theatre of Ghana was opened in 1992 in Accra, the capital of Ghana, to spearhead the country's theatre movement by providing a multi-functional venue for concerts, dance, drama and musical performances, screenplays, exhibitions and ...
in
Accra Accra (; or ''Gaga''; ; Ewe: Gɛ; ) is the capital and largest city of Ghana, located on the southern coast at the Gulf of Guinea, which is part of the Atlantic Ocean. As of 2021 census, the Accra Metropolitan District, , had a population of ...
, where he studied
ethnomusicology Ethnomusicology is the multidisciplinary study of music in its cultural context. The discipline investigates social, cognitive, biological, comparative, and other dimensions. Ethnomusicologists study music as a reflection of culture and investiga ...
and percussion.


Career

Zuckerman was one of the first staff members of Tripod.com, one of the first successful "dot com" enterprises, where he worked from 1994 to 1999. There, he was in charge of the design and the implementation of the website, which at that time marketed content and services to recent college graduates. The business model of this website was exclusively based on advertising. After one of the website's major advertisers complained that one of their
banner ad A web banner or banner ad is a Online Advertising, form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract web traffic, tra ...
vertisements had appeared on a page that celebrated
anal sex Anal sex or anal intercourse principally means the insertion and pelvic thrusting, thrusting of the Erection, erect human penis, penis into a person's Human anus, anus, or anus and rectum, for sexual pleasure.Sepages 270–271for anal sex inform ...
, Zuckerman imagined a way to associate an ad with a user's page without putting it directly on the page. His solution was to open a new dedicated window with only the ad in it. While Zuckerman claims having only written the code to open a new window, he is credited as the inventor of the
pop-up ad Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears ("pops up") in the foreground of the visual interface. The pop- ...
. In 2000, he founded Geekcorps and 2004, Global Voices where he sits on its board. He won the MIT Technology Review "Technology in the Service of Humanity" award in 2002 for his work on Geekcorps. Zuckerman has been a senior researcher at the Berkman Center for Internet and Society, where he is also a long-time fellow. His work at the Berkman Center has included research into global media attention, as well as the co-founding of Global Voices in collaboration with Rebecca MacKinnon. For some years he was also a contributing writer for Worldchanging.com, where he served as president of the board of directors. In April 2006, after the detention of Global Voices blogger Hao Wu by Chinese authorities, Zuckerman and MacKinnon ran a blog dedicated to platforming Wu's sister in her campaign for his release. In January 2007, he joined the inaugural
Wikimedia Foundation The Wikimedia Foundation, Inc. (WMF) is an American 501(c)(3) nonprofit organization headquartered in San Francisco, California, and registered there as foundation (United States law), a charitable foundation. It is the host of Wikipedia, th ...
Advisory Board. In 2008, he coined the cute cat theory of digital activism. In 2011, he was named by ''
Foreign Policy Foreign policy, also known as external policy, is the set of strategies and actions a State (polity), state employs in its interactions with other states, unions, and international entities. It encompasses a wide range of objectives, includ ...
'' magazine to its list of top global thinkers, in which he stated the ''Best idea'' is "The world isn't flat and globalization is only beginning, which means we have time to change what we're doing and get it right". Also in September of that year, he became the director of the MIT Center for Civic Media. Zuckerman was an Open Society Global Board member, and also sits on the board of directors of Ushahidi, Global Voices, and the Ghanaian journalism training nonprofit, PenPlusBytes. He was interviewed in the 2015 web documentary about internet privacy, '' Do Not Track''. On July 1, 2016, Zuckerman was appointed Associate Professor of the Practice in Media Arts and Sciences at MIT. In 2019, revelations of Media Lab director Joi Ito's connections with
Jeffrey Epstein Jeffrey Edward Epstein ( , ; January 20, 1953August 10, 2019) was an American financier and child sex offender. Born and raised in New York City, Epstein began his professional career as a teacher at the Dalton School, despite lacking a col ...
, a convicted
sex offender A sex offender (sexual offender, sex abuser, or sexual abuser) is a person who has committed a Sex and the law, sex crime. What constitutes a sex crime differs by culture and legal jurisdiction. The majority of convicted sex offenders have convi ...
, shed light on the extent of monetary gifts from Epstein to the Media Lab and Ito's startups outside of MIT. Zuckerman resigned from his position as director of the MIT Center for Civic Media, in protest of the Media Lab's involvement with Epstein. He joined the faculty of the
University of Massachusetts at Amherst The University of Massachusetts Amherst (UMass Amherst) is a Public university, public land-grant university, land-grant research university in Amherst, Massachusetts, United States. It is the Flagship university, flagship campus of the Univer ...
in April 2020. In 2024, Zuckerman, in his academic role, brought a suit, represented by lawyers from Knight First Amendment Institute, for declaratory relief under section 230 of the US
Communications Decency Act The Communications Decency Act of 1996 (CDA) was the United States Congress's first notable attempt to regulate pornographic material on the Internet. In the 1997 landmark case '' Reno v. ACLU'', the United States Supreme Court unanimously stru ...
. He proposed to use a piece of software similar to Unfollow Everything to evaluate user response to having control of their social media feeds. The motion was dismissed without prejudice in Novmber 2024, due to the tool not yet existing, and federal law prohibiting federal courts from issuing advisory opinions.


Personal life

Zuckerman resides in Lanesborough, Massachusetts, and has a son with Rachel Barenblat. On October 7, 2022, Zuckerman married Amy Price.


Works by Zuckerman

*
Using the Internet to Examine Patterns of Foreign Coverage
" Neiman Reports, Fall 2004. * Hal Roberts, Ethan Zuckerman, and John Palfrey
2007 Circumvention Landscape Report: Methods, Uses, and Tools
Berkman Center for Internet & Society at Harvard University, 2009-03 *

" ''
Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...
'', 2009-01-23
"Web 2.0 tools for development: simple tools for smart people."
Participatory Learning and Action, Volume 59, Number 1, Change at hand: Web 2.0 for development, 2009–06, IIED and CTA. * "Citizen Media and the Kenyan Electoral Crisis." In: Stuart Allan. Citizen journalism: global perspectives. Peter Lang, 2009 *
Decentralizing the Mobile Phone:A Second ICT4D Revolution?
" ''Information Technologies & International Development'', Volume 6, SE, Special Edition 2010 * "International reporting in the age of participatory media." ''Daedalus'', Spring 2010, Vol. 139, No. 2. * "Internet Freedom: Beyond Circumvention." In: The next digital decade : essays on the future of the internet. Washington D.C. : TechFreedom, 2010. *
The First Twitter Revolution?
" ''
Foreign Policy Foreign policy, also known as external policy, is the set of strategies and actions a State (polity), state employs in its interactions with other states, unions, and international entities. It encompasses a wide range of objectives, includ ...
'', 2011-01-14 * Hal Roberts, Ethan Zuckerman and John Palfrey
2011 Circumvention Tool Evaluation
Berkman Center, 2011 * *
Building a More Honest Internet
''
Columbia Journalism Review The ''Columbia Journalism Review'' (''CJR'') is a biannual magazine for professional journalists that has been published by the Columbia University Graduate School of Journalism since 1961. Its original purpose was "to assess the performance ...
'', Fall 2019.


See also

* Media Cloud, co-developed by Zuckerman


References


Further reading

*


External links


My Heart's in Accra (Ethan Zuckerman's blog)

Bio - Berkman Center for Internet & Society
*


Video (with mp3 available) of discussion about cyber-war and social media with Zuckerman
and Evgeny Morozov on Bloggingheads.tv {{DEFAULTSORT:Zuckerman, Ethan Berkman Fellows American male bloggers American bloggers Citizen journalists Internet activists Williams College alumni Wikimedia Foundation Advisory Board members American human rights activists Digital divide activists MIT Media Lab people 1973 births Living people People from Berkshire County, Massachusetts