Erlanger's Theater
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The St. James Theatre, originally Erlanger's Theatre, is a
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...
theater at 246 West 44th Street in the
Theater District A theater district (also spelled theatre district) is a common name for a neighborhood containing a city's theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actors to present experiences ...
of
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, New York, U.S. Opened in 1927, it was designed by
Warren and Wetmore Warren and Wetmore was an architecture firm based in New York City, a partnership established about 1889 by Whitney Warren (1864–1943) and Charles D. Wetmore (1866–1941). They had one of the most extensive practices of their time, and were e ...
in a neo-Georgian style and was constructed for
A. L. Erlanger Abraham Lincoln Erlanger (May 4, 1859 – March 7, 1930) was an American theatrical producer, director, designer, theater owner, and a leading figure of the Theatrical Syndicate. Biography Erlanger was born to a Jewish family
. It has up to 1,709 seats across three levels and is operated by
ATG Entertainment ATG Entertainment, formerly The Ambassador Theatre Group (ATG), is a major international live entertainment organisation headquartered in the United Kingdom, with offices in Woking (head office), London, New York, Sydney, Mannheim and Cologne. ...
. Both the facade and the auditorium interior are
New York City landmarks These are lists of New York City landmarks designated by the New York City Landmarks Preservation Commission: * List of New York City Designated Landmarks in Manhattan: ** List of New York City Designated Landmarks in Manhattan below 14th Stree ...
. The facade is made largely of
stucco Stucco or render is a construction material made of aggregates, a binder, and water. Stucco is applied wet and hardens to a very dense solid. It is used as a decorative coating for walls and ceilings, exterior walls, and as a sculptural and ...
, except for the ground story, which is clad in
cast stone Cast stone or reconstructed stone is a refined artificial stone, a form of precast concrete. It is used as a building material to simulate natural-cut masonry in architectural features such as facings and trim; for statuary; and for garden or ...
above a granite
water table The water table is the upper surface of the phreatic zone or zone of saturation. The zone of saturation is where the pores and fractures of the ground are saturated with groundwater, which may be fresh, saline, or brackish, depending on the loc ...
. The ground story has several recessed openings to the lobby, auditorium, and upper-story offices. Above that are two marquees and a double-story cast-iron
loggia In architecture, a loggia ( , usually , ) is a covered exterior Long gallery, gallery or corridor, often on an upper level, sometimes on the ground level of a building. The corridor is open to the elements because its outer wall is only parti ...
, masking the fire escapes from the auditorium. The top story contains windows from the offices there. The auditorium is decorated largely with murals and ornamental plasterwork. The theater has a sloped orchestra level, two balcony levels, and a flat ceiling with a carved
sounding board A sounding board, also known as a tester and abat-voix is a structure placed above and sometimes also behind a pulpit A pulpit is a raised stand for preachers in a Christian church. The origin of the word is the Latin ''pulpitum'' (platf ...
. The first balcony level contains
box A box (plural: boxes) is a container with rigid sides used for the storage or transportation of its contents. Most boxes have flat, parallel, rectangular sides (typically rectangular prisms). Boxes can be very small (like a matchbox) or v ...
seats near the front of the auditorium, above which are murals. In addition, there are several lounges and passageways throughout the theater. Erlanger had proposed a theater on the site as early as 1921, but two proposals failed to materialize. Erlanger's Theatre opened on September 26, 1927, with the musical ''The Merry Malones''. Erlanger died in 1930, and control of the theater was transferred in 1932 to Lodewick Vroom, who renamed it after
St James's Theatre The St James's Theatre was in King Street, St James's, King Street, St James's, London. It opened in 1835 and was demolished in 1957. The theatre was conceived by and built for a popular singer, John Braham (tenor), John Braham; it lost mone ...
in London. The
Shubert family The Shubert family was responsible for the establishment of Broadway theatre, Broadway theaters in New York City's Theater District, Manhattan, Theater District, as the hub of the theatre industry in the United States. Through the The Shubert Org ...
acquired the St. James in 1941 but were forced to sell it in 1956 following an antitrust suit. William L. McKnight bought the theater and renovated it in 1958, with Jujamcyn taking over the venue's operation. The theater was further renovated in 1985, 1999, and 2016. The theater has housed several long-running musicals in its history, including original productions of ''
Oklahoma! ''Oklahoma!'' is the first musical theater, musical written by the duo of Rodgers and Hammerstein. The musical is based on Lynn Riggs's 1931 play, ''Green Grow the Lilacs (play), Green Grow the Lilacs''. Set in farm country outside the town of ...
'', ''
The King and I ''The King and I'' is the fifth musical by the team of Rodgers and Hammerstein. It is based on Margaret Landon's novel '' Anna and the King of Siam'' (1944), which is in turn derived from the memoirs of Anna Leonowens, governess to the childr ...
'', '' Hello, Dolly!'', ''
The Who's Tommy ''The Who's Tommy'' is a rock musical with music and lyrics by Pete Townshend and a book by Townshend and Des McAnuff. It is based on the 1969 rock opera '' Tommy'' by The Who. Productions The musical opened at La Jolla Playhouse in San Di ...
'', and '' The Producers''.


Site

The St. James Theatre is on 246 West 44th Street, on the south sidewalk between Eighth Avenue and Seventh Avenue, near
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...
in the
Theater District A theater district (also spelled theatre district) is a common name for a neighborhood containing a city's theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actors to present experiences ...
of
Midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan, serving as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Building, the ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, New York, U.S. The
land lot In real estate, a land lot or plot of land is a tract or parcel of land owned or meant to be owned by some owner(s). A plot is essentially considered a parcel of real property in some countries or immovable property (meaning practically the sam ...
is nearly rectangular, with a protrusion on the eastern end. The lot covers , with a
frontage Frontage is the boundary between a plot of land or a building and the road onto which the plot or building fronts. Frontage may also refer to the full length of this boundary. This length is considered especially important for certain types of ...
of on 44th Street and a depth of . The St. James Theatre shares the city block with the
Hayes Theater The Hayes Theater (formerly the Little Theatre, New York Times Hall, Winthrop Ames Theatre, and Helen Hayes Theatre) is a Broadway theater at 240 West 44th Street in the Theater District of Midtown Manhattan in New York City, New York, U.S. ...
,
Sardi's Sardi's is a continental restaurant located at 234 West 44th Street, between Broadway and Eighth Avenue, in the Theater District of Manhattan, New York City. Sardi's opened at its current location on March 5, 1927. It is known for the caric ...
restaurant, and
1501 Broadway 1501 Broadway, also known as the Paramount Building, is a 33-story office building on Times Square between West 43rd and 44th Streets in the Theater District neighborhood of Manhattan in New York City. Designed by Rapp and Rapp, it was ere ...
to the east, as well as 255 West 43rd Street and
229 West 43rd Street 229 West 43rd Street (formerly The New York Times Building, The New York Times Annex, and the Times Square Building) is an 18-story office building in the Theater District of Midtown Manhattan in New York City, New York, U.S. Opened in 1913 ...
to the south. Across 44th Street are the
Row NYC Hotel Row NYC Hotel is a hotel at 700 Eighth Avenue, between 44th and 45th Streets, in the Midtown Manhattan neighborhood of New York City. The hotel is 27 stories tall with 1,331 rooms. Designed by Schwartz & Gross, with Herbert J. Krapp as consu ...
to the northwest, the Majestic and Broadhurst theaters to the north, and the Shubert Theatre and
One Astor Plaza One Astor Plaza, also known as 1515 Broadway and formerly the W. T. Grant Building, is a 54-story office building on Times Square in the Theater District, Manhattan, Theater District of Midtown Manhattan in New York City, New York, U.S. Designe ...
to the northeast. Other nearby structures include the
John Golden John Lionel Golden (June 27, 1874 – June 17, 1955) was an American actor, songwriter, author, and theatrical producer. As a songwriter, he is best-known as lyricist for " Poor Butterfly" (1916). He produced many Broadway shows and four film ...
, Bernard B. Jacobs,
Gerald Schoenfeld Gerald Schoenfeld (September 22, 1924 – November 25, 2008) was chairman of The Shubert Organization from 1972 to 2008. Career After graduating from the University of Illinois, Schoenfeld fought in World War II. On his return, he obtained a law ...
, and Booth theaters to the north, as well as the former Hotel Carter,
Todd Haimes Theatre The Todd Haimes Theatre (previously known as the American Airlines Theatre and originally the Selwyn Theatre) is a Broadway theater at 227 West 42nd Street in the Theater District of Midtown Manhattan in New York City, New York, U.S. Built in ...
, and Lyric Theatre to the south. The St. James was developed on the site of several old three-story
row houses A terrace, terraced house ( UK), or townhouse ( US) is a type of medium-density housing which first started in 16th century Europe with a row of joined houses sharing side walls. In the United States and Canada these are sometimes known as row ...
. There were six residences, each with a
brownstone Brownstone is a brown Triassic–Jurassic sandstone that was historically a popular building material. The term is also used in the United States and Canada to refer to a townhouse clad in this or any other aesthetically similar material. Ty ...
front. The original
Sardi's Sardi's is a continental restaurant located at 234 West 44th Street, between Broadway and Eighth Avenue, in the Theater District of Manhattan, New York City. Sardi's opened at its current location on March 5, 1927. It is known for the caric ...
restaurant was one of the buildings that was razed to make way for the St. James.


Design

The St. James Theatre was designed by
Warren and Wetmore Warren and Wetmore was an architecture firm based in New York City, a partnership established about 1889 by Whitney Warren (1864–1943) and Charles D. Wetmore (1866–1941). They had one of the most extensive practices of their time, and were e ...
in the
Georgian Revival style Georgian architecture is the name given in most English-speaking countries to the set of architectural styles current between 1714 and 1830. It is named after the first four British monarchs of the House of Hanover, George I, George II, Geor ...
, with Beaux-Arts inspirations. It was built for producer Abraham L. Erlanger and opened in 1927 as Erlanger's Theatre. The theater was erected by the Thompson–Starrett Co. The St. James is operated by
Jujamcyn Theaters Jujamcyn Theaters LLC , formerly the Jujamcyn Amusement Corporation, is a theatrical producing and theatre-ownership company in New York City. For many years Jujamcyn was owned by James H. Binger, former chairman of Honeywell, and his wife, Virg ...
.


Facade

The facade is symmetrically arranged and is shorter than its width. In general, the facade is plain in design. The facade is made largely of
stucco Stucco or render is a construction material made of aggregates, a binder, and water. Stucco is applied wet and hardens to a very dense solid. It is used as a decorative coating for walls and ceilings, exterior walls, and as a sculptural and ...
. The ground story is clad in
cast stone Cast stone or reconstructed stone is a refined artificial stone, a form of precast concrete. It is used as a building material to simulate natural-cut masonry in architectural features such as facings and trim; for statuary; and for garden or ...
above a granite
water table The water table is the upper surface of the phreatic zone or zone of saturation. The zone of saturation is where the pores and fractures of the ground are saturated with groundwater, which may be fresh, saline, or brackish, depending on the loc ...
. Part of the eastern wall is also visible from the street and is clad in stucco over brick. The St. James has a relatively simple facade, in contrast to nearby theaters like the Hayes or Shubert, but similar to the Majestic and Broadhurst. This led ''The New York Times'' to call it "probably the least ornate of all the theatres recently added to the Times Square district". The ground story has numerous recessed doorways. The doorway at the far west (on the right, as viewed from the front) is a metal stage door. The entrance to the box office lobby is immediately adjacent to the stage door. The lobby entrance consists of three aluminum and glass double doors, above which is a transom panel with signs. East of the lobby entrance is a sign board, as well as a service door accessed by two granite steps. The center of the ground-story facade has four metal doors from the auditorium. The eastern section has a glass-and-metal double door to Jujamcyn's upper-story offices, as well as additional service doors. A pair of marquees, with signs facing west and east, is suspended above the western and central sections of the facade. A stone
band course A course is a layer of the same unit running horizontally in a wall. It can also be defined as a continuous row of any masonry unit such as bricks, concrete masonry units (CMU), stone, shingles, tiles, etc. Coursed masonry construction arranges un ...
runs above the base. The 44th Street facade has
quoin Quoins ( or ) are masonry blocks at the corner of a wall. Some are structural, providing strength for a wall made with inferior stone or rubble, while others merely add aesthetic detail to a corner. According to one 19th-century encyclopedia, ...
s at the extreme west and east ends on the upper stories. The center of the facade has a projecting double-height
loggia In architecture, a loggia ( , usually , ) is a covered exterior Long gallery, gallery or corridor, often on an upper level, sometimes on the ground level of a building. The corridor is open to the elements because its outer wall is only parti ...
of
wrought iron Wrought iron is an iron alloy with a very low carbon content (less than 0.05%) in contrast to that of cast iron (2.1% to 4.5%), or 0.25 for low carbon "mild" steel. Wrought iron is manufactured by heating and melting high carbon cast iron in an ...
, which conceals the fire escape. The bottom of the loggia contains stone panels, beneath which is a metal base that curves onto the marquee below it. The loggia has three arches are separated by Ionic-style columns. The arches contain wrought-iron grilles, above which are
cartouche upalt=A stone face carved with coloured hieroglyphics. Two cartouches - ovoid shapes with hieroglyphics inside - are visible at the bottom., Birth and throne cartouches of Pharaoh KV17.html" ;"title="Seti I, from KV17">Seti I, from KV17 at the ...
s flanked by foliate decoration. The
spandrel A spandrel is a roughly triangular space, usually found in pairs, between the top of an arch and a rectangular frame, between the tops of two adjacent arches, or one of the four spaces between a circle within a square. They are frequently fil ...
s above the arches' corners contain wrought-iron foliate decoration and winged animals. A wrought-iron
frieze In classical architecture, the frieze is the wide central section of an entablature and may be plain in the Ionic order, Ionic or Corinthian order, Corinthian orders, or decorated with bas-reliefs. Patera (architecture), Paterae are also ...
runs above the loggia, and finials are placed on the loggia's roof. On either side of the loggia are two vertical signs with the letters "St. James", which face west and east. These signs have
corbel In architecture, a corbel is a structural piece of stone, wood or metal keyed into and projecting from a wall to carry a wikt:superincumbent, bearing weight, a type of bracket (architecture), bracket. A corbel is a solid piece of material in t ...
s at their bottoms and lanterns on top. At the time of the theater's construction, one observer said that the blank facade was "most appropriate" for the backdrop of an electric sign. The attic has five rectangular windows between two circular windows. Three of the rectangular windows have decorative surrounds that are scrolled at the bottom and eared at the top; they alternate with the other two windows, which have no surrounds. The two circular windows contain surrounds with foliate ornament. The attic is topped by a
frieze In classical architecture, the frieze is the wide central section of an entablature and may be plain in the Ionic order, Ionic or Corinthian order, Corinthian orders, or decorated with bas-reliefs. Patera (architecture), Paterae are also ...
with circular bellflower decorations, vertical niches, and masks depicting comedy and tragedy. Above that is the
cornice In architecture, a cornice (from the Italian ''cornice'' meaning "ledge") is generally any horizontal decorative Moulding (decorative), moulding that crowns a building or furniture element—for example, the cornice over a door or window, ar ...
, which is simple in design. The cornice, frieze, and quoins are also visible on the eastern wall (facing the Hayes Theater).


Auditorium

The auditorium has an orchestra level, two balconies, boxes, and a
stage Stage, stages, or staging may refer to: Arts and media Acting * Stage (theatre), a space for the performance of theatrical productions * Theatre, a branch of the performing arts, often referred to as "the stage" * ''The Stage'', a weekly Brit ...
behind the
proscenium arch A proscenium (, ) is the virtual vertical plane of space in a theatre, usually surrounded on the top and sides by a physical proscenium arch (whether or not truly "arched") and on the bottom by the stage floor itself, which serves as the frame ...
. The space is designed with plaster decorations in
relief Relief is a sculpture, sculptural method in which the sculpted pieces remain attached to a solid background of the same material. The term ''wikt:relief, relief'' is from the Latin verb , to raise (). To create a sculpture in relief is to give ...
, as well as paintings designed to resemble reliefs. ''
Playbill ''Playbill'' is an American monthly magazine for Audience, theatergoers. Although there is a subscription issue available for home delivery, most copies of ''Playbill'' are printed for particular productions and distributed at the door as the ...
'' cites the theater as having 1,684 seats, while
The Broadway League The Broadway League, formerly the League of American Theatres and Producers and League of New York Theatres and Producers, is the national trade association for the Broadway theatre industry based in New York City. Its members include theatre ow ...
cites 1,709 seats. Originally, Erlanger's Theatre had 1,600 seats, a comparatively large capacity as the theater was primarily meant to host musicals.; The presence of two balconies ran counter to most other theatrical designs of the time, which only had one balcony. Unlike similar Broadway theaters, the St. James's interior was designed in a simple style without much plasterwork. One contemporary publication described the auditorium as having a "residential rather than theatrical" character. The lack of plasterwork contrasts with the ornate plaster decorations in theaters developed by the
Shubert family The Shubert family was responsible for the establishment of Broadway theatre, Broadway theaters in New York City's Theater District, Manhattan, Theater District, as the hub of the theatre industry in the United States. Through the The Shubert Org ...
, as well as those designed by Herbert J. Krapp. Instead, Warren and Wetmore placed emphasis on the interior layout and color scheme. As designed, the theater had coral-colored surfaces with antique gold highlights. The interior design scheme was overseen by John B. Smeraldi. One source described the walls as being "marble and plaster finished in coral lacquer and gold", while the chairs had coral tapestries with gold and blue highlights. After a 1958 renovation, the interior was decorated in charcoal and gold.


Seating areas

The orchestra level is wheelchair-accessible via the main doors, and it contains the theater's wheelchair-accessible restrooms. The rear or western end of the orchestra contains a shallow promenade. A stair with ornate metal railings leads up from the orchestra promenade to the balcony level. The orchestra level is raked, sloping down toward an
orchestra pit An orchestra pit is an area in a theatre (usually located in a lowered area in front of the stage) in which musicians perform. The orchestra plays mostly out of sight in the pit, rather than on the stage as for a concert, when providing music fo ...
in front of the stage, which can fit 40 people. The orchestra's side walls were originally designed to resemble
ashlar Ashlar () is a cut and dressed rock (geology), stone, worked using a chisel to achieve a specific form, typically rectangular in shape. The term can also refer to a structure built from such stones. Ashlar is the finest stone masonry unit, a ...
blocks. The current configuration of the orchestra level dates to a renovation in 1958, during which the orchestra's rear wall was relocated, enlarging the lobby and shrinking the promenade. The balcony levels can only be accessed by steps. The first balcony level (also known as the mezzanine) is raked and is divided into front and rear sections by an aisle halfway across its depth. The first balcony is much deeper than in similar theaters, reaching over what originally was the tenth row of orchestra seats. The second balcony is also raked but is recessed. The front of the mezzanine level is curved outward, with molded decorations, and connects with the boxes on either side. An entablature runs near the top of the auditorium, starting from the front of the second balcony level and extending above the boxes and proscenium arch. The undersides of the balcony levels are simple in design and made of plaster. The fronts of both balcony levels have light boxes, and the second balcony also has a technical booth on its rear wall. The side walls were originally designed with murals, which were painted by
Paul Arndt Paul Julius Arndt (14 October 1865 – 17 July 1937) was a German classical archaeologist born in Dresden. He studied classical art under Johannes Overbeck (1826-1895) at the University of Leipzig, and classical archeology with Heinrich Brunn ( ...
and depicted romantic themes. The murals were covered up during subsequent modifications to the theater.On either side of the proscenium is a curved wall section with one box at the mezzanine level. Originally, one of the boxes was known as the President's box, while the other was called the Governor's box. The fronts of the boxes curve outward and contain plaster moldings. Beside each box are
pilaster In architecture, a pilaster is both a load-bearing section of thickened wall or column integrated into a wall, and a purely decorative element in classical architecture which gives the appearance of a supporting column and articulates an ext ...
s, which support the entablature above the boxes. There are oval niches on the walls in front of each box, which have busts depicting women. There are also golden urns behind the boxes, next to the mezzanine seating. Draperies were originally hung above the boxes, but they were removed in subsequent renovations. Also above the boxes are
lunette A lunette (French ''lunette'', 'little moon') is a crescent- or half-moon–shaped or semi-circular architectural space or feature, variously filled with sculpture, painted, glazed, filled with recessed masonry, or void. A lunette may also be ...
s with murals.


Other design features

Next to the boxes is the proscenium, which contains a flat-arched opening surrounded by an elliptical arch. The top corners of the proscenium opening are concave, protruding slightly inward. The proscenium opening is surrounded by an
ovolo Ovolo is an Italian language, Italian word that means "little egg". The ovolo or echinus is a convex molding (decorative), decorative molding profile used in Ornament (architecture), architectural ornamentation. Its profile is a quarter to a half ...
molding. A mural is placed above the flat-arched opening, beneath the elliptical arch. It shows
cupid In classical mythology, Cupid ( , meaning "passionate desire") is the god of desire, erotic love, attraction and affection. He is often portrayed as the son of the love goddess Venus and the god of war Mars. He is also known as Amor (Latin: ...
s playing golf while
Satan Satan, also known as the Devil, is a devilish entity in Abrahamic religions who seduces humans into sin (or falsehood). In Judaism, Satan is seen as an agent subservient to God, typically regarded as a metaphor for the '' yetzer hara'', or ' ...
stands amid a "ruined temple of love". The proscenium's original curtain was made of
asbestos Asbestos ( ) is a group of naturally occurring, Toxicity, toxic, carcinogenic and fibrous silicate minerals. There are six types, all of which are composed of long and thin fibrous Crystal habit, crystals, each fibre (particulate with length su ...
and was designed by Smeraldi. On either side of the flat arch, there are depictions of court jesters pulling the curtains open. A
sounding board A sounding board, also known as a tester and abat-voix is a structure placed above and sometimes also behind a pulpit A pulpit is a raised stand for preachers in a Christian church. The origin of the word is the Latin ''pulpitum'' (platf ...
curves onto the ceiling above the boxes, in front of the proscenium arch. The sounding board contains molded bands of interlocked leaves and ribbons, which divide it into two sections. The front section (nearer the proscenium) is divided into rectangular-paneled sections with urn, leaf, and
swag Swag, SWAG, or Swagg may refer to: Terms and slang * Swag (motif) or festoon, a wreath or garland or a carving depicting foliage and ribbons ** Swag, fabric dressing for a window valance * Swag, stolen goods, in 1800s thieves cant * Swag (pr ...
motifs. The rear section (nearer the balconies) rises from the lunettes above each arch, with a panel at the center, which depicts a musical instrument. The rest of the sounding board's rear section is filled with squares containing rosettes. These squares are laid diagonally in a diamond pattern, which is intended to simulate a
coffered ceiling A coffer (or coffering) in architecture is a series of sunken panels in the shape of a square, rectangle, or octagon in a ceiling, soffit or vault. A series of these sunken panels was often used as decoration for a ceiling or a vault, also ...
. The ceiling itself is flat, curving downward toward the rear of the second balcony. The center of the ceiling has a plasterwork centerpiece, containing motifs of instruments and swags, as well as a hanging chandelier. The centerpiece is surrounded by grilles, which originally served as ventilation openings.


Other interior spaces

The lobby, to the west of the orchestra promenade, extends across the width of the auditorium. The lobby is divided into outer and inner sections, with the box office in the lobby's outer section. The lobby's inner section originally contained a 17th-century Flemish tapestry on the west wall and a green-and-white marble table, which were the only furnishings in the room. The inner lobby had black-and-white terrazzo marble tiles surrounded by a band of black marble and black-and-white squares. The room also had gray-stone walls with black-and-gold marble decorations, as well as a polychrome-and-gold ceiling with lights. Three black-and-gold marble doorways led to the auditorium. The south portion of the inner lobby had a gray marble staircase with a polychrome-and-gold balustrade and an ebony-wood railing. The lobby was enlarged and modified during a 1958 renovation. The theater was designed with a ladies' lounge in the basement and a men's lounge on the mezzanine. The ladies' lounge had
Adam style The Adam style (also called Adamesque or the Style of the Brothers Adam) is an 18th-century neoclassical style of interior design and architecture, as practised by Scottish architect William Adam and his sons, of whom Robert (1728–1792) and ...
decorations and a rose-and-gold color scheme; it included a marble shelf with a mirror, as well as ceiling vents. The mezzanine lounge had a gray-green color scheme and was indirectly lit by lamps hidden behind silk curtains. The lounge was long and was connected with restrooms, telephone booths, and a writing room via a gray-green corridor. Additionally, a men's club room was placed in the basement and was decorated in a Tudor style, with a large fireplace and plaster walls. Backstage, the dressing rooms could accommodate 150 cast members; the stars had their own suites with baths. The musicians had their own quarters, which connected to the orchestra pit. Jujamcyn Theaters' corporate offices are also at 246 West 44th Street, the St. James Theatre building.


History

Times Square became the epicenter for large-scale theater productions between 1900 and
the Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank an ...
. At the beginning of the 20th century, Erlanger was a founding member of the
Theatrical Syndicate Starting in 1896, the Theatrical Syndicate was an organization in the United States that controlled the majority of bookings in the country's leading theatrical attractions. The six-man group was in charge of theatres and bookings. The Syndicate's ...
, and he worked with
Marc Klaw Marc Klaw, (born Marcus Alonzo Klaw, May 29, 1858 – June 14, 1936) was an American lawyer, theatrical producer, theater owner, and a leading figure of the Theatrical Syndicate. Life and work Referred to as both Mark and Marc, he was born in ...
to run
Klaw and Erlanger Klaw and Erlanger was an entertainment management and production partnership of Marc Klaw and Abraham Lincoln Erlanger based in New York City from 1888 through 1919. While running their own considerable and multi-faceted theatrical businesses on ...
, the predominant theatrical booking agency in the United States. They developed two major theaters on nearby
42nd Street 42nd Street most commonly refers to: *42nd Street (Manhattan), a major crosstown street in the New York City borough of Manhattan It may also refer to: *42nd Street (film), ''42nd Street'' (film), a 1933 American Warner Bros. musical film with lyri ...
: the still-extant
New Amsterdam Theatre The New Amsterdam Theatre is a Broadway theatre, Broadway theater at 214 West 42nd Street (Manhattan), 42nd Street, at the southern end of Times Square, in the Theater District, Manhattan, Theater District of Manhattan in New York City, New Yor ...
and the no-longer-operational
Liberty Theatre The Liberty Theatre is a former Broadway theatre, Broadway theater at 234 West 42nd Street in the Theater District, Manhattan, Theater District of Midtown Manhattan in New York City. Opened in 1904, the theater was designed by Herts & Tallant ...
. Klaw and Erlanger continued to work together until a dispute in 1919. Soon after the breakup, Erlanger began planning a dozen theaters in the U.S., including three in New York City.


Development and early years

Erlanger proposed his first new theater in New York City in 1921, when he hired Warren and Wetmore to draw up plans for a 1,200-seat theater on 44th Street, named the Model Theatre. The venue would have been a single-story structure at 246–256 West 46th Street (the current site of the St. James), which would have cost $300,000. The plans were delayed due to Erlanger's disputes with the
Shubert brothers The Shubert family was responsible for the establishment of Broadway theaters in New York City's Theater District, as the hub of the theatre industry in the United States. Through the Shubert Organization, founded by brothers Lee, Sam, and Jac ...
, another major theatrical syndicate, and with Klaw. At the time, the Shubert brothers' theaters were generally designed by Herbert J. Krapp, while Klaw's were designed by
Eugene De Rosa Eugene De Rosa (born Eugenio De Rosa; 1894 – ) was an Italian American architect. He worked in New York City and specialized in the design of theatres. De Rosa's business flourished from 1918 to 1929, particularly during the Roaring Twenties, ...
; both Krapp and De Rosa were experienced theater architects. By contrast, while Warren and Wetmore were well known for designing houses, hotels, and office buildings, as well as collaborating on the design of Grand Central Terminal and the surrounding Terminal City (Manhattan), Terminal City building complex, they had never previously designed a theater. It is unknown why Erlanger hired the firm to design his theater. The plans were completed in 1922. Erlanger made an agreement that December to instead develop the theater for revues, specifically for vaudeville duo Bernard and Collier; in exchange, the pair would not perform outside New York City. That plan also failed for unknown reasons. Finally, in February 1926, Erlanger announced a third proposal: a two-balcony, 1,600-seat venue named Erlanger's Theatre, which would cost $1 million and be comparable in size to the New Amsterdam Theatre. Warren and Wetmore were still associated with the project. By May 1927, the theater was reportedly ready for A. L. Erlanger to inspect. That July, Erlanger announced that he had booked George M. Cohan's ''The Merry Malones'' as the inaugural production. The theater opened on September 26, 1927, with ''The Merry Malones'',; ; which ultimately ran for 192 performances.; Erlanger assumed full control of the theater's operation a month after the venue opened. The run of ''The Merry Malones'' was interrupted briefly in early 1928 by a Box-office bomb, flop entitled ''The Behavior of Mrs. Crane.'' Cohan's last musical, ''Billie'', opened in 1928 and had 112 performances. The next year, Lew Fields starred in ''Hello, Daddy'', which had transferred from the Brooks Atkinson Theatre, Mansfield Theatre. The other runs of 1929 included ''Murray Anderson's Almanac''; and ''Ladies of the Jury''. A. L. Erlanger died in March 1930, and his estate continued to operate the theater. In that year, Erlanger's Theatre hosted a revival of ''The Rivals'', followed by the popular musical Fine and Dandy (musical), ''Fine and Dandy'', the latter of which had 246 performances. In 1931, the Civic Light Opera Company leased the Erlanger for Gilbert and Sullivan productions.. The theatrical company occupied the Erlanger for the next year, presenting a variety of operettas from Gilbert and Sullivan and from other writers. After A. L. Erlanger's estate failed to pay rent, ownership of the theater reverted to the Astor family, the owners of the underlying land.


Vroom operation

In July 1932, Gilbert Miller's former manager Lodewick Vroom announced that he had acquired the Erlanger from the Astors. Shortly afterward, Vroom renamed the venue the St. James, after London's
St James's Theatre The St James's Theatre was in King Street, St James's, King Street, St James's, London. It opened in 1835 and was demolished in 1957. The theatre was conceived by and built for a popular singer, John Braham (tenor), John Braham; it lost mone ...
. The revue ''Walk a Little Faster'' was the first show at the renamed St. James,; ; opening in December 1932 with Bobby Clark (comedy actor), Bobby Clark, Paul McCullough, and Bea Lillie; it ran for 121 performances.; The St. James hosted another season of Gilbert and Sullivan productions in 1933, also presented by the Civic Light Opera Company. The Original Ballet Russe, Ballets Russes de Monte-Carlo opened at the St. James in December 1933, staying through April 1934 with performers including Irina Baronova, Léonide Massine, and Tamara Toumanova.; This was the Ballets Russes' last performance in the U.S. for fifty years. Clark and McCullough reappeared in the 1935 revue Thumbs Up! (musical), ''Thumbs Up!'', which had 156 performances. Also successful was the operetta ''May Wine'' in 1935,; which stayed for 212 performances. The Works Progress Administration (WPA), an agency of the U.S. government, held interviews in the St. James for its Federal Theatre Project during 1936. Next were two Shakespeare revivals in 1937: ''Hamlet'' with John Gielgud'''' and Richard II (play), ''Richard II'' with Maurice Evans (actor), Maurice Evans. The latter was one of several Shakespeare productions that Margaret Webster directed at the St. James. Later that year, the St. James showed ''Father Malachy's Miracle'' for 125 performances. The WPA leased the theater in April 1938 for its production of ''Trojan Incident'', prompting the League of New York Theatres to complain that the government had an undue advantage over private producers. Evans returned that October in an unabridged version of ''Hamlet'', starring Katherine Locke, Mady Christians, and Alexander Scourby; this was the first time that the full text of ''Hamlet'' was performed in the U.S. The ''Hamlet'' revival ran for 96 performances; and was followed in early 1939 by ''King Henry IV, Part 1'' with Evans and Edmond O'Brien,; ; which stayed for 74 performances. In January 1940, the St. James hosted that year's version of ''Earl Carroll's Vanities''; reviewers criticized the show's short run because it used microphones for amplification.; Evans returned that April, reviving the production of ''Richard II'' from three years earlier.
That November, the St. James hosted another Shakespeare production: ''Twelfth Night'' with Evans, Wesley Addy, Helen Hayes, Sophie Stewart, and June Walker. This was followed the next March by Paul Green (playwright), Paul Green and Richard Wright (author), Richard Wright's ''Native Son (play), Native Son'',; ; which was not as successful as previous shows, with 114 performances.;


Shubert operation

The Shubert Organization started operating the St. James in July 1941 and immediately booked the play ''Anne of England''. From January to March 1942, the St. James hosted the Boston Comic Opera Company and the Jooss Ballet Dance Theatre in repertory. The Boston Opera Company presented Gilbert and Sullivan works, which were performed simultaneously with dance shows such as Kurt Jooss's ''The Green Table''. The same year, the theater hosted a transfer of the long-running play Claudia (play), ''Claudia'', as well as the Theatre Guild comedy Without Love (play), ''Without Love'' with Audrey Christie, Katharine Hepburn, and Elliott Nugent. The Theater Guild, which had seen little success with their shows to date, premiered Rodgers and Hammerstein's first musical, ''
Oklahoma! ''Oklahoma!'' is the first musical theater, musical written by the duo of Rodgers and Hammerstein. The musical is based on Lynn Riggs's 1931 play, ''Green Grow the Lilacs (play), Green Grow the Lilacs''. Set in farm country outside the town of ...
'', at the St. James in March 1943. Vincent Astor sold the theater to the Shuberts later the same year. With over 2,200 performances through 1948,; ''Oklahoma!'' saved the Theatre Guild from bankruptcy; and became known as a Rodgers and Hammerstein masterpiece. Frank Loesser's ''Where's Charley?'' opened at the St. James in 1948,; ; ultimately seeing 762 performances over two years. ''Where's Charley?'' closed to make way for another musical, ''Peter Pan (1950 musical), Peter Pan'', which had been forced to relocate from the Imperial Theatre. This was followed by yet another set of Gilbert and Sullivan shows, this time performed by the D'Oyly Carte Opera Company. Later that year, the St. James premiered the Rodgers and Hammerstein musical ''
The King and I ''The King and I'' is the fifth musical by the team of Rodgers and Hammerstein. It is based on Margaret Landon's novel '' Anna and the King of Siam'' (1944), which is in turn derived from the memoirs of Anna Leonowens, governess to the childr ...
'', which ran for 1,246 performances over three years.
George Abbott's ''The Pajama Game'' was the next show to premiere at the St. James, opening in 1954 and running for 1,061 performances. In 1956, the Johnny Mercer musical ''Li'l Abner (musical), Li'l Abner'' opened, and ran for 693 performances.


Jujamcyn operation

By the 1950s, the Shuberts operated nearly half of all legitimate theaters in New York City, prompting the U.S. federal government to file an antitrust suit against the family. As part of a settlement made in February 1956, the Shuberts had to sell off some of their theaters. If the Shuberts did not sell the St. James within two years, they had to lease out either the St. James or the Imperial. In May 1956, a group headed by businessman Jerome S. Jennings offered the Shuberts $2.1 million for the St. James Theatre. The sale was finalized that July, when Minnesota Mining & Manufacturing president William L. McKnight and theatrical executive Samuel H. Schwartz agreed to buy the St. James for $1.75 million in cash. Schwartz was subsequently appointed president of the Jujamcyn Corporation, an entity formed to operate the theater. ''Li'l Abner'' continued to run during this time.


1950s to 1970s

McKnight spent $600,000 to restore the St. James during three months in 1958. The interior was extensively modified, while the exterior remained relatively intact. Under designer Frederick Fox, the exterior was painted green and gold, while the interior was decorated in gold and charcoal gray. The curtains, carpets, and seats were replaced; the adjacent alley was converted to a smoking area; and new electronic systems were installed.; The first show at the renovated theater was Rodgers and Hammerstein's ''Flower Drum Song'', which opened in December 1958 and ran for 600 performances. The St. James next hosted a transfer of the off-Broadway hit ''Once Upon a Mattress'' with Carol Burnett in 1960. This was followed the same year by Jean Anouilh's play ''Becket (play), Becket'', with Laurence Olivier and Anthony Quinn,; ; and the Betty Comden/Adolph Green/Jule Styne musical ''Do Re Mi (musical), Do Re Mi'', with Nancy Walker and Phil Silvers. Another Comden/Green/Styne musical arrived in 1961: ''Subways Are for Sleeping'', featuring Orson Bean, Sydney Chaplin (American actor), Sydney Chaplin, Carol Lawrence, and Phyllis Newman. Further modifications to the St. James were made in 1962. The same year, the theater hosted the musical Mr. President (musical), ''Mr. President'', which was Irving Berlin's last Broadway show and was not popularly received. The next production at the St. James was John Osborne's ''Luther (play), Luther'', which opened in 1963 and featured Albert Finney.; The Jerry Herman and Michael Stewart (playwright), Michael Stewart musical Hello, Dolly! (musical), ''Hello, Dolly!'' opened at the St. James in January 1964, originally featuring Carol Channing and David Burns (actor), David Burns.; ; With 2,844 performances through 1970, ''Hello, Dolly!'' was the List of the longest-running Broadway shows, longest-running Broadway musical when it closed. This was followed in 1971 by Galt MacDermot and John Guare's version of Shakespeare's ''Two Gentlemen of Verona'',; ; featuring Raul Julia, Clifton Davis, and Jonelle Allen for 613 performances. For much of the mid-1970s, the St. James hosted short-lived revivals.; For instance, a 1973 revival of ''A Streetcar Named Desire'', with Alan Feinstein (actor), Alan Feinstein and Lois Nettleton, ended after only 53 performances.; An even shorter show was the 1974 revival of the musical ''Good News (musical), Good News'', with Alice Faye and Gene Nelson, which ran 16 times. This was followed in 1975 by the revival of ''The Misanthrope'' with Alec McCowen and Diana Rigg, which had 94 performances, as well as the musical revue ''A Musical Jubilee'', which had 92 performances. In 1976, McKnight transferred the St. James and Jujamcyn's other venues to his daughter Virginia and her husband James H. Binger. The same year, the theater hosted a revival of ''My Fair Lady'', which relocated at the end of 1976 to make way for George Abbott's musical ''Music Is''. The next hit was Comden and Green's musical ''On the Twentieth Century'', which opened in 1978 and had over 450 performances. Four short runs followed in 1979 and 1980: ''Carmelina'', ''Broadway Opry '79'', ''The 1940's Radio Hour'', and ''Filumena''.


1980s and 1990s

The musical ''Barnum (musical), Barnum'' premiered in 1980, starring Jim Dale with music by Michael Stewart (playwright), Michael Stewart, Cy Coleman, and Mark Bramble; it had 854 performances over the next two years.; The next show was the 1982 revue ''Rock 'N Roll! The First 5,000 Years'', which flopped after a week. Following this was another long run, the musical ''My One and Only (musical), My One and Only'', which opened in 1983 and ran for 767 performances. The stage floor and traps were replaced after ''My One and Only'' run ended. In July 1985, Jujamcyn announced a $1.5 million renovation for the theater. The changes, executed by Total Concept, included a new marquee, seats, draperies, and carpets, as well as a repainted auditorium and new electrical wiring. Due to the relatively small budget and the project's eighteen-week schedule, the lighting was not changed; additionally, some of the original details could not be restored. The theater reopened in December 1985 with the revue ''Jerry's Girls'', which lasted four months. Afterward, the long-running musical ''42nd Street (musical), 42nd Street'' transferred from the Majestic in 1987, extending its run for two years. The St. James's last shows of the decade were Bill Irwin's play ''Largely New York'' and a revival of the musical ''Gypsy (musical), Gypsy'' with Tyne Daly in 1989. The latter ran for more than a year. The New York City Landmarks Preservation Commission (LPC) had started to consider protecting the St. James as a landmark in 1982, with discussions continuing over the next several years. The LPC designated the St. James's facade and interior as a landmark on December 15, 1987. This was part of the commission's wide-ranging effort in 1987 to grant landmark status to Broadway theaters. The New York City Board of Estimate ratified the designations in March 1988. Jujamcyn, the Nederlander Organization, Nederlanders, and the The Shubert Organization, Shuberts collectively sued the LPC in June 1988 to overturn the landmark designations of 22 theaters, including the St. James, on the merit that the designations severely limited the extent to which the theaters could be modified. The lawsuit was escalated to the New York Supreme Court and the Supreme Court of the United States, but these designations were ultimately upheld in 1992. The musical ''The Secret Garden (musical), The Secret Garden'', starring Daisy Eagan and Mandy Patinkin, opened in 1991 and ran for 706 performances over two years. This was followed in 1993 by ''
The Who's Tommy ''The Who's Tommy'' is a rock musical with music and lyrics by Pete Townshend and a book by Townshend and Des McAnuff. It is based on the 1969 rock opera '' Tommy'' by The Who. Productions The musical opened at La Jolla Playhouse in San Di ...
'', which also ran for two years, accumulating 900 performances. The next production was supposed to be the musical ''Busker Alley'' in 1995, for which LeRoy Neiman painted a mural on the theater's facade. The musical's Broadway run was canceled after its star Tommy Tune broke his foot, and the mural was painted over. The Stephen Sondheim musical ''A Funny Thing Happened on the Way to the Forum'' was revived in 1996 and ultimately ran for 715 performances. This was followed by a limited engagement by singer Patti LaBelle in January 1998, as well as a 98-performance run of the musical ''High Society (musical), High Society'' the same year. The St. James underwent a $3 million, eight-month renovation, conducted by EverGreene Architectural Arts. When the theater reopened in 1999, it hosted a short run of the musical The Civil War (musical), ''The Civil War'' and a year-long run of the dance revue ''Swing!''.


2000s and 2010s

''Swing!'' closed in January 2001 and was replaced by Mel Brooks's musical '' The Producers'', which broke a ticket-sale record when it opened in April 2001. Due to high demand, ''The Producers'' producers started reserving premium seat tickets at the theatre in a will call system to prevent Scalping (trading), scalping, the first time any Broadway show had done this. Prior to the implementation of this policy, brokers would buy tickets for $100 and resell them for as much as $742.50; though such markups were illegal in New York state, the tickets were sold on websites that were based in other states. After Binger died in 2004, Rocco Landesman bought the St. James and Jujamcyn's four other theaters in 2005, along with the air rights above them. Jordan Roth joined Jujamcyn as a resident producer the same year. ''The Producers'' ultimately lasted until 2007, with 2,502 performances. It was followed the same year by a limited run of Dr. Seuss' How the Grinch Stole Christmas! (musical), ''Dr. Seuss' How the Grinch Stole Christmas!'', which opened one day before the start of the 2007 Broadway stagehand strike; a New York Supreme Court judge ruled that forced to keep operating during the strike. The St. James then hosted a revival of ''Gypsy'' in 2008, featuring Patti LuPone, Laura Benanti, and Boyd Gaines. In 2009, Roth acquired a 50 percent stake in Jujamcyn and assumed full operation of the firm when Landesman joined the National Endowments of the Arts. The same year, the St. James staged the Goodman Theatre's revival of ''Desire Under the Elms'' and the City Center Encores production of ''Finian's Rainbow''. In the early 2010s, the St. James hosted musicals along with limited-engagement concerts. These included American Idiot (musical), ''American Idiot'' in 2010; Hair (musical), ''Hair'' and ''On a Clear Day You Can See Forever'' in 2011; Leap of Faith (musical), ''Leap of Faith'' and Bring It On (musical), ''Bring It On: The Musical'' in 2012; Barry Manilow's concert and Let It Be (musical), ''Let It Be'' in 2013; and Bullets Over Broadway (musical), ''Bullets Over Broadway'' and Side Show (musical), ''Side Show'' in 2014. Part of the stage-left portion of the theater was demolished to accommodate the set for ''Bullets Over Broadway''. ''Something Rotten!'' opened in 2015 and ran for a year and a half.
A revival of the play ''Present Laughter'' was then hosted in 2017. After Second Stage Theater bought the adjacent Hayes Theater in 2016, Roth approached Second Stage about the possibility of simultaneously renovating both theaters. Second Stage sold the alley between the theaters to Jujamcyn, which extended the St. James's stage eastward into the alley. The stage expansion was completed for the Disney Theatrical Productions, Disney musical ''Frozen (musical), Frozen'', which opened in March 2018. ''Frozen'' achieved the box office record for the St. James Theatre, grossing $2,624,495 over eight performances for the week ending December 30, 2018.


2020s to present

All Broadway theaters temporarily Impact of the COVID-19 pandemic on the performing arts#Cancellations and closures, closed on March 12, 2020, due to the COVID-19 pandemic, and ''Frozen'' was canceled as a result. The St. James was the first Broadway house to reopen after the pandemic-related closure, with a limited run of Bruce Springsteen's ''Springsteen on Broadway'' shows opening on June 26, 2021. As part of a settlement with the United States Department of Justice in 2021, Jujamcyn agreed to improve disabled access at its five Broadway theaters, including the St. James. ''David Byrne's American Utopia'' opened later the same year and ran until early 2022. This was followed in July 2022 by a limited run of the musical ''Into the Woods'', which was extended through January 2023. Jujamcyn and Ambassador Theatre Group (ATG) agreed to merge in early 2023; the combined company would operate seven Broadway theaters, including the St. James. In July 2023, Jordan Roth sold a 93 percent stake in Jujamcyn's five theaters, including the St. James Theatre, to ATG and Providence Equity. ''New York, New York (musical), New York, New York'', Kander and Ebb's musical adaptation of the film ''New York, New York (1977 film), New York, New York'', opened at the theater in April 2023 and ran for three months. A revival of ''Spamalot'', transferring from the Kennedy Center, opened at the theater in November 2023 and closed after 164 performances. The musical ''Illinoise#Musical adaptation, Illinoise'' was staged at the theater from April to August 2024. This was followed in October 2024 by the transfer of the 2023 West End theatre, West End revival of ''Sunset Boulevard (musical), Sunset Boulevard'', which its run in July 2025. During the run of ''Sunset Boulevard'', the St. James hosted a memorial service for actor Gavin Creel on December 2, 2024,
and a single performance of ''Trisha Paytas' Big Broadway Dream'' on February 3, 2025. ''The Queen of Versailles (musical), The Queen of Versailles'' at the St. James in November 2025.


Notable productions

Productions are listed based on the year of their first performance.


1920s to 1990s


2000s to present


See also

* List of Broadway theaters * List of New York City Designated Landmarks in Manhattan from 14th to 59th Streets


References


Notes


Citations


Sources

* * * * *


External links

* * {{DEFAULTSORT:Saint James Theatre 1927 establishments in New York City Broadway theatres 1920s architecture in the United States Georgian Revival architecture in New York City Jujamcyn Theaters New York City Designated Landmarks in Manhattan New York City interior landmarks Theater District, Manhattan Theatres completed in 1927 Warren and Wetmore buildings