
Entenmann's is an American company that manufactures baked goods and delivers them throughout the United States to supermarkets and other retailers for sale to the public.
The company offers dessert cakes, donuts, cookies, cup cakes, loaf cakes, pies, cereal bars, muffins, Danish pastries, crumb cakes, and buns among other baked goods.
In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal.
Today, more than 100 different items carry the Entenmann's brand, which is currently owned by
Bimbo Bakeries USA.
History
Entenmann's as a company is approximately years old and it originated in
New York City. William Entenmann learned the trade of baking from his father in
Stuttgart, Germany, and used his acquired skills to work in a bakery in the U.S., eventually opening his own bakery in 1898 on Rogers Avenue in Brooklyn.
Later, William moved his bakery to
Bay Shore
Bay Shore is a hamlet and census-designated place (CDP) in the Town of Islip, New York, United States. It is situated on the South Shore of Long Island, adjoining the Great South Bay. The population of the CDP was 29,244 at the time of the ...
,
Long Island
Long Island is a densely populated island in the southeastern region of the U.S. state of New York (state), New York, part of the New York metropolitan area. With over 8 million people, Long Island is the most populous island in the United Sta ...
. Home delivery was a substantial part of the bakery that William owned, eventually turning into 30 home delivery routes by the time his son, William Jr., took over the bakery.
While William Jr. headed the bakery, it flourished;
Frank Sinatra
Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...
was a weekly customer.
William Jr. died in 1951, leaving the bakery to his wife Martha and their sons, Robert,
Charles
Charles is a masculine given name predominantly found in English language, English and French language, French speaking countries. It is from the French form ''Charles'' of the Proto-Germanic, Proto-Germanic name (in runic alphabet) or ''*k ...
, and William.
The family phased out bread in order to focus on pastries and cakes, and began supplying
grocery stores rather than offering home delivery. In 1959, the Entenmann family invented the "see-through" cake box used by many bakeries today.
In 1961, the business grew, with new bakeries and factories in Bay Shore,
New Jersey, and
Connecticut. Charles helped turn the company into a nationally known symbol of sweetness. He excelled at administration and engineering and he presided over the automation of the company’s cake lines. He oversaw the design of a computer-controlled system that delivered ingredients to the mixing vats.
Plans to expand nationally stalled in 1970. Entenmann's Bakery, with the assistance of new product consultants at Calle and Company, reformulated from heavier New England-style baked goods to lighter offerings more suitable for hotter, more humid test markets such as
Miami and
Atlanta. Entenmann's successful national expansion quickly followed. In 1972, Entenmann's started to sell chocolate chip cookies, and has since sold more than 620 million cookies.
Since its first opening in 1898, Entenmann's has been selling an "all-butter loaf cake", and has sold more than 700 million to date.
The pharmaceutical company
Warner-Lambert purchased Entenmann's in 1978, and then sold it to
General Foods in 1982. General Foods merged with
Kraft
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015.
A merger with Heinz, arra ...
in 1990. Kraft General Foods sold its bakery business to
CPC International
Ingredion Incorporated is an American multinational ingredient provider based in Westchester, Illinois, producing mainly starches, non-GMO sweeteners, stevia, and pea protein. The company turns corn, tapioca, potatoes, plant-based stevia, grai ...
(later Bestfoods) in 1995. Bestfoods was purchased by
Unilever in 2000, which sold its baking division to
George Weston
George Weston (March 23, 1864 – April 6, 1924) was an American-born Canadian businessman and the founder of George Weston Limited. He became Toronto's biggest baker with Canada's largest bread factory. Weston began his career at the age of 12 a ...
, a Canadian baked goods and supermarket business, the following year. Weston sold its United States interests including Entenmann's, in 2008 to Mexican conglomerate
Grupo Bimbo.
Other Bimbo Bakeries USA holdings include
Thomas',
Brownberry,
Boboli, Arnold,
Oroweat,
Freihofer’s, and Stroehmann.
On March 27, 2014, it was reported that Entenmann's was ceasing baking operations at their Bay Shore, New York location. Other operations, such as sales, the store, and distribution were to continue.
Product line
, Entenmann's products include donuts, loaf cakes, pies, Danish, cookies, Enten-minis—Brownies, and desserts that are packed in smaller servings, cereal bars, and 100 Calorie Little Bites.
In 2007, Entenmann's added a line of coffee products. Coffee Holding Company, Inc. made a three-year licensing agreement with Entenmann's Products, Inc. that gave Coffee Holding Company national rights to the sale and production of coffee that is branded Entenmann's. The agreement was terminated in 2011.
Entenmann's licensed their first non-edible product in September 2008 with the sale of scented candles. The candles were scented as coffee cake, all-butter loaf cake, and raspberry Danish. Other scents such as pumpkin pie and warm gingerbread were added for the holidays, and chocolate chip cookie was made available in spring of 2009.
In 2012, Entenmann's partnered with White Coffee Corporation for a new collection of flavored coffees and cocoa. The 100% arabica coffee is sold at
Burlington Coat Factory,
Dollar Tree, and Entenmann's Outlets, with expected sales in mass market, supermarkets, club stores, drug stores, and food service nationwide.
Products
*All Butter Loaf Cake
*
Angel Food Loaf Cake
*Chocolate Chip Crumb Loaf Cake
*
Marble Loaf Cake
*Banana Cake
*Black & White Cake
*
Black & White Cookies
*
Carrot Iced Cake
*Choc Chip Iced Cake
*Chocolate Fudge Cake
*Chocolate Truffle Iced Cake
*
Corn Muffin
A muffin is an individually portioned baked product, however the term can refer to one of two distinct items: a Baker's yeast, part-raised flatbread (like a crumpet) that is baked and then cooked on a griddle (typically unsweetened), or an (of ...
s
*
Donuts
*
Hot Cross Buns
*Lemon
Coconut Cake
*Lemon Crunch Cake
*Lemon Loaf
*Little Bites Snacks
*Louisiana Crunch Cake
*Marshmallow Iced
Devil's Food Cake
*New York Crumb Cake
*Raisin Loaf Cake
*
Rugelach
*Sour Cream Loaf Cake
*Sour Cream Oval
*Swiss Chocolate Chip Cake
*Thick Fudge Iced Golden Cake
*Milk
Chocolate Chip Cookies
A chocolate chip cookie is a drop cookie that features chocolate chips or chocolate morsels as its distinguishing ingredient. Chocolate chip cookies originated in the United States around 1938, when Ruth Graves Wakefield chopped up a Nestl ...
*Original Recipe Chocolate Chip Cookies
*Soft Baked Chocolate Chunk Cookies
*Pop 'Ems
*Raspberry
Danish Twist
*Cheese Danish Twist
*Cheese Filled Crumb
Coffee Cake
* Dark Chocolate Cake with Dark Chocolate frosting
*Chocolate
Eclairs
Discontinued products
*
Apple Strudel
*Almond Danish Ring
*Banana Crunch Cake
*Blackout Cake
*Blueberry Crumb Pie
*Butter Coffee Cake
*Cheese Filled Crumb Coffee Cake
*Chocolate Flake Square
*Coconut Custard Pie
*
Dulce de Leche Cake
*Filled Chocolate Chip Crumb Cake
*
Fruitcake
Fruitcake (or fruit cake or fruit bread) is a cake made with candied or dried fruit, nuts, and spices, and optionally soaked in spirits. In the United Kingdom, certain rich versions may be iced and decorated.
Fruitcakes are typically served ...
(Seasonal)
*Fudge Nut Brownie Cookies
*German Butter Cake
*
New York Cheesecake
Cheesecake is a sweet dessert consisting of one or more layers. The main, and thickest, layer consists of a mixture of a soft, fresh cheese (typically cottage cheese, cream cheese or ricotta), Egg as food, eggs, and sugar. If there is a Crust ...
*Chewy Snack Barz
*Soft fudge iced cupcakes
*Brownie Ring (bundt cake with mocha frosting)
*Pineapple Cheese Strudel
*Golden Walnut Cake Holiday Specialty
* Danish Ring Cake
* Vanilla and Chocolate Cup Cakes
* Vanilla filled Crumb Cake
* Metropolitan Cake
* Walnut Coffee Cake
* Rum Cake{{div col
See also
*
List of bakeries
*
List of brand name breads
References
{{reflist
External links
{{commonscat
*{{Official website, https://www.entenmanns.com
{{Bimbo
Brand name breads
Brand name desserts
Food and drink companies of the United States
Bakeries of the United States
Food and drink companies established in 1898
1898 establishments in New York City
Grupo Bimbo brands
Grupo Bimbo subsidiaries