Energizer Holdings, Inc
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Energizer Holdings, Inc. is an American manufacturer and one of the world's largest manufacturers of batteries, headquartered in Clayton,
Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
. It produces batteries under the Energizer, Ray-O-Vac,
Varta VARTA (; ) is a German company manufacturing batteries for global automotive, industrial, and consumer markets. History VARTA was founded by in 1887, and established in 1904 as a subsidiary of Accumulatoren-Fabrik AFA. After World War I, ...
, and Eveready brand names and formerly owned several
personal care Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make ...
businesses until it separated that side of the business into a new company called
Edgewell Personal Care The Edgewell Personal Care Company is an American multinational consumer products company headquartered in Shelton, Connecticut. It was formed in 2015 following the corporate spin-off from Energizer Holdings. Edgewell Personal Care was formed b ...
in 2015. In January 2018, Energizer announced it was purchasing the global battery and lighting division from
Spectrum Brands Spectrum Brands Holdings, Inc. is an American multinational consumer products conglomerate headquartered in Middleton, Wisconsin. It was established in 2005 as the successor to Rayovac Corporation. The company manufactures and markets home ...
, which includes the Ray-O-Vac and
Varta VARTA (; ) is a German company manufacturing batteries for global automotive, industrial, and consumer markets. History VARTA was founded by in 1887, and established in 1904 as a subsidiary of Accumulatoren-Fabrik AFA. After World War I, ...
brands, for $2 billion in cash. This acquisition was finalized in January 2019 after a lengthy regulatory approval process.


History

The company has its foundation in the
Eveready Battery Company Eveready Battery Company, Inc. is an American manufacturer of electric battery brands ''Eveready'' and ''Energizer'', owned by Energizer, Energizer Holdings. Its headquarters are located in St. Louis, Missouri. The predecessor company began in 1 ...
, which in 1980 changed the name of its Eveready Alkaline Power Cell to Energizer. In 1986, corporate parent
Union Carbide Union Carbide Corporation (UCC) is an American chemical company headquartered in Seadrift, Texas. It has been a wholly owned subsidiary of Dow Chemical Company since 2001. Union Carbide produces chemicals and polymers that undergo one or more f ...
sold Eveready Battery to
Ralston Purina Ralston Purina Company was a St. Louis, Missouri,–based American conglomerate with substantial holdings in animal feed, food, pet food, consumer products, and entertainment. On December 12, 2001, it merged with Swiss food-giant Nestlé's ...
. In 2000, Ralston spun off Eveready, and the company was listed on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
as Energizer Holdings, Inc. The NYSE ticker symbol for Energizer Holdings Inc. is ENR. In 2003 under the leadership of then chief executive officer J. Patrick Mulcahy, Energizer Holdings started expanding into the personal care product sector by buying
personal care Personal care products are consumer products which are applied on various external parts of the body such as skin, hair, nails, lips, external genital and anal areas, as well as teeth and mucous membrane of the oral cavity, in order to make ...
and
razor A razor is a bladed tool primarily used in the removal of body hair through the act of shaving. Kinds of razors include straight razors, safety razors, disposable razors, and electric razors. While the razor has been in existence since be ...
brand Schick and razor brand
Wilkinson Sword Wilkinson Sword is a British brand selling razors and other personal care products, currently owned by Edgewell Personal Care. The company was founded as a manufacturer of guns made in Shotley Bridge in County Durham, by Henry Nock in London i ...
from
Pfizer Pfizer Inc. ( ) is an American Multinational corporation, multinational Pharmaceutical industry, pharmaceutical and biotechnology corporation headquartered at The Spiral (New York City), The Spiral in Manhattan, New York City. Founded in 184 ...
. In 2005, after
Hurricane Katrina Hurricane Katrina was a powerful, devastating and historic tropical cyclone that caused 1,392 fatalities and damages estimated at $125 billion in late August 2005, particularly in the city of New Orleans and its surrounding area. ...
, Energizer worked with the Red Cross to donate flashlights, batteries, razors, and funds to help Hurricane Katrina relief workers and victims. On November 3, 2005, Energizer Holdings Inc. said that higher sales of its Schick razors and blades partially offset lower sales of its batteries in North America. On a constant-currency basis, sales at Energizer rose 4 percent in its fourth quarter. In October 2007, the company acquired
Playtex Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex p ...
Products, Inc. for $1.9 billion. The purchase included sunscreen brand
Hawaiian Tropic Hawaiian Tropic is an American brand of suntan lotion that was founded by Ron Rice in 1969. Hawaiian Tropic became the largest private manufacturer of sun care products in the United States. The company was acquired by Playtex Products, Inc. in ...
, which Playtex had bought a few months earlier, and Sun Pharmaceuticals Corp., which manufactures the Banana Boat sunscreen products. In 2009, Energizer acquired
Edge Edge or EDGE may refer to: Technology Computing * Edge computing, a network load-balancing system * Edge device, an entry point to a computer network * Adobe Edge, a graphical development application * Microsoft Edge, a web browser developed by ...
and Skintimate shaving gels from S.C. Johnson & Son. In 2010, the company released a new "Energizer Advanced Lithium" line as their top-performing product series. The company has licensed the Energizer name to
Avenir Telecom Avenir Telecom is a telecommunication product distributor and services provider. It is one of the leading companies in the European market. The major shareholder is the holding company OXO. The company has worldwide operations. They consist in th ...
, which has sold
mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...
s and
accessories Accessory may refer to: * Accessory (legal term), a person who assists a criminal In anatomy * Accessory bone * Accessory breast * Accessory kidney * Accessory muscle * Accessory nucleus, in anatomy, a cranial nerve nucleus * Accessory nerve ...
under the Energizer brand name since the 2010s. In October 2010, Energizer announced it was the winning bidder for the privately held American Safety Razor in a bankruptcy court auction. On October 19, 2012, Energizer Holdings said it was withdrawing 23 varieties of its Banana Boat brand of UltraMist spray-on sunscreen lotion from stores due to the risk of it igniting when exposed to fire. On July 31, 2013, Energizer bought the Stayfree, Carefree, and o.b. brands from
Johnson & Johnson Johnson & Johnson (J&J) is an American multinational pharmaceutical, biotechnology, and medical technologies corporation headquartered in New Brunswick, New Jersey, and publicly traded on the New York Stock Exchange. Its common stock is a c ...
for $185 million. The purchase was only for the brands in North America – Johnson & Johnson continues to own the brands in all other regions of the world. On April 30, 2014, Energizer announced that by September 2015, it would separate its two lines of business into two publicly traded companies. With revenue of $1.9 billion in the latest fiscal year, the household business would have Energizer chairman J. Patrick Mulcahy as its chairman and unit chief Alan Hoskins as CEO. It would sell batteries, flashlights, and lamps. The personal care company, whose revenue was $2.6 billion, would have Energizer CEO Ward Klein serving as chairman and current unit head David Hatfield as CEO, and would sell feminine products from Playtex, Carefree, o.b. and Stayfree; shaving products from Schick, Edge, Skintimate and
Wilkinson Sword Wilkinson Sword is a British brand selling razors and other personal care products, currently owned by Edgewell Personal Care. The company was founded as a manufacturer of guns made in Shotley Bridge in County Durham, by Henry Nock in London i ...
; and suntan products from Hawaiian Tropic and Banana Boat. In 2016, Energizer acquired HandStands Holding Corporation, a leading designer and marketer of automotive fragrance and appearance products. 2018 Energizer expanded its auto care portfolio with the Nu Finish auto appearance brands. In January 2018, Energizer announced it was purchasing the global battery and lighting division from
Spectrum Brands Spectrum Brands Holdings, Inc. is an American multinational consumer products conglomerate headquartered in Middleton, Wisconsin. It was established in 2005 as the successor to Rayovac Corporation. The company manufactures and markets home ...
, which includes the Ray-O-Vac and Varta consumer batteries brands, for $2 billion in cash. This acquisition was finalized in January 2019. However, in May of the same year, the EU antitrust authorities ordered the household battery production of the Varta brand to be let go. Varta quickly bought this to reunite the brand, though Energizer still holds the VARTA brand for the Latin America and Asia Pacific markets. In 2024, Energizer bought the naming rights to CityPark, the home of
Major League Soccer Major League Soccer (MLS) is a professional Association football, soccer league in North America and the highest level of the United States soccer league system. It comprises 30 teams, with 27 in the United States and 3 in Canada, and is sanc ...
team
St. Louis City SC St. Louis City Soccer Club (stylized as St. Louis CITY SC) is an American professional association football, soccer club based in St. Louis. The club competes in Major League Soccer (MLS) as a member of the Western Conference (MLS), Western Con ...
, renaming the stadium to Energizer Park. The company moved its headquarters to
Clayton, Missouri Clayton is a city in and the county seat of St. Louis County, Missouri, and borders the independent city of St. Louis. The population was 17,355 at the 2020 census. Organized in 1877, the city was named after Ralph Clayton, a citizen who donated ...
in November 2024.


Operations

, Energizer has six operational facilities in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. It also has a manufacturing facility in
Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
since 1946, supplying the Asia and Oceania markets. Singapore is home to Energizer's largest international plant, which is also the only Energizer facility outside the United States capable of producing alkaline and lithium batteries.


See also

*
Energizer Bunny The Energizer Bunny is the mascot of Energizer batteries in North America. It is a pink mechanical toy rabbit with an Energizer battery wearing sunglasses and blue and black striped flip-flops that beats a bass drum bearing the Energizer logo. ...


References


External links

*
Corporate website

Energizer Mobiles & Accessories

Rayovac website

Rayovac Latam website

Rayovac Europe website
{{Clayton, Missouri Ralston Purina Battery manufacturers Consumer battery manufacturers Manufacturing companies based in Missouri Companies based in St. Louis County, Missouri American companies established in 1896 Electronics companies established in 1896 Companies listed on the New York Stock Exchange Former components of the Dow Jones Industrial Average 2000 initial public offerings American brands Clayton, Missouri