Emma's Diary is a British media company and parenting club that publishes
pregnancy
Pregnancy is the time during which one or more offspring gestation, gestates inside a woman's uterus. A multiple birth, multiple pregnancy involves more than one offspring, such as with twins.
Conception (biology), Conception usually occurs ...
-related content through print and digital media. The company is also known for distributing free resources for
prenatal
Prenatal development () involves the embryonic development, development of the embryo and of the fetus during a viviparity, viviparous animal's gestation. Prenatal development starts with fertilization, in the germinal stage of embryonic develop ...
and
postnatal
The postpartum (or postnatal) period begins after childbirth and is typically considered to last for six to eight weeks. There are three distinct phases of the postnatal period; the acute phase, lasting for six to twelve hours after birth; the ...
care.
History
Emma's Diary was founded by Nick Wells in 1991. The company went on to release a website and app to distribute its content digitally.
Emma's Diary publishes medical information, advice, and video content made for expecting parents. Emma's Diary's content is written according to
NHS
The National Health Service (NHS) is the term for the publicly funded health care, publicly funded healthcare systems of the United Kingdom: the National Health Service (England), NHS Scotland, NHS Wales, and Health and Social Care (Northern ...
,
NICE
Nice ( ; ) is a city in and the prefecture of the Alpes-Maritimes department in France. The Nice agglomeration extends far beyond the administrative city limits, with a population of nearly one million
The company also distributes free packs of baby care products at retailers such as
Argos
Argos most often refers to:
* Argos, Peloponnese, a city in Argolis, Greece
* Argus (Greek myth), several characters in Greek mythology
* Argos (retailer), a catalogue retailer in the United Kingdom
Argos or ARGOS may also refer to:
Businesses
...
and
Boots
A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearl ...
.{{Cite web , last=Anderson , first=Elizabeth , date=2018-03-15 , title=Money-saving tips and deals during pregnancy , url=https://inews.co.uk/inews-lifestyle/money/save-money-while-pregnant-by-following-these-tips-134972 , access-date=2022-10-28 , website=inews.co.uk , language=en It also provides a pregnancy guide compiled by GPs and
midwives
A midwife (: midwives) is a health professional who cares for mothers and newborns around childbirth, a specialisation known as midwifery.
The education and training for a midwife concentrates extensively on the care of women throughout their ...
, which is distributed to GPs and midwives across the UK.