Elevation was a record label set up as a joint venture between
Creation Records and
WEA in 1987. Frustrated with the limitations of independent distribution and financing,
Alan McGee set up the label to get wider distribution and sales for some of the bands on Creation, with a view to generating additional funds for investment in other Creation artists.
The label released albums and several singles by
Primal Scream
Primal Scream are a Scottish rock band originally formed in 1982 in Glasgow by Bobby Gillespie (vocals) and Jim Beattie. The band's current lineup consists of Gillespie, Andrew Innes (guitar), Simone Butler (bass), and Darrin Mooney (drums) ...
,
The Weather Prophets, and
Edwyn Collins, although the deal with WEA collapsed due to disappointing sales.
McGee described the label shortly after its collapse as his "biggest mistake", saying that WEA expected instant hits.
[Dee, Johnny (1988) "It's Different For Domeheads: Alan McGee recalls the most memorable Creation creations", ''Underground'', April 1988 - issue 13, p. 28]
Releases
Albums
*ELV1: The Weather Prophets - ''Mayflower'' (April 1987)
UK #67
*ELV2: Primal Scream - ''
Sonic Flower Groove'' (October 1987) UK #62
Singles
*ACID1/1T/1TX: The Weather Prophets - "She Comes From the Rain" (March 1987)
UK #62
*ACID2/2T: The Weather Prophets - "Why Does the Rain" (July 1987)
*ACID3/3T: Primal Scream - "Gentle Tuesday" (June 1987)
*ACID4/4T: Edwyn Collins = "Don't Shilly Shally" (May 1987)
*ACID5/5T: Primal Scream - "Imperial" (September 1987)
*ACID6/6T/6B: Edwyn Collins - "My Beloved Girl" (November 1987)
[Strong, Martin C. (2003) ''The Great Indie Discography'', Canongate, ]
References
British record labels
Creation Records
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