Elena Anne Ford-Niarchos (
née
The birth name is the name of the person given upon their birth. The term may be applied to the surname, the given name or to the entire name. Where births are required to be officially registered, the entire name entered onto a births registe ...
Ford; born May 25, 1966) is an American businesswoman. She is the Chief
Customer Experience
Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase st ...
Officer at
Ford Motor Company
Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...
and the first woman in the Ford family to hold an executive position at the company.
USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
Elena Ford is first woman Ford family member to hold a significant position at the automaker.
February 15, 2013. Retrieved February 24, 2013.
Early life and education
Ford was born May 25, 1966, in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, the only child of Charlotte M. Ford, an heiress and socialite, and
Stavros Niarchos
Stavros Spyrou Niarchos (, ; 3 July 1909 – 15 April 1996) was a Greek billionaire shipping tycoon. Starting in 1952, he had the world's biggest supertankers built for his fleet. Propelled by both the Suez Crisis and increasing demand for oil, ...
, a Greek shipping magnate. Her parents were briefly married and ultimately divorced in 1967. Her mother married
J. Anthony Forstmann in 1973 and later
Edward Downe Jr., the founder and chairman of
Downe Communications in 1986.
Elena is the great-great-granddaughter of company founder
Henry Ford
Henry Ford (July 30, 1863 – April 7, 1947) was an American Technological and industrial history of the United States, industrialist and business magnate. As the founder of the Ford Motor Company, he is credited as a pioneer in making automob ...
, and granddaughter of longtime Ford Motor Company president
Henry Ford II
Henry Ford II (September 4, 1917 – September 29, 1987), commonly known as Hank the Deuce, was an American businessman in the automotive industry. He was the oldest son of Edsel Ford I and oldest grandson of Henry Ford. He served as president ...
.
Elena was close to her maternal grandfather, Henry Ford II, once referring to him as her best friend. Henry taught Elena to drive a
stick shift in his
F-100 Ford pick-up truck, insisting she learned to drive a manual and not an automatic.
Ford received a bachelor's degree in business from
New York University
New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
.
Career
Ford worked in advertising as a senior account executive at Wells, Rich Greene Advertising in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. In 1995, she joined Ford Motor Company as a marketing executive. She was later named the company's director of
global marketing
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives".
Global marketing is also a field of study in general business mana ...
and was responsible for marketing, product management, and sales support activities. During this time, she marketed the company's development into mobility services.
In 2012, Elena was assigned to lead the global Dealer and Consumer Experience group. She was responsible for standardizing the way dealerships interact with customers around the world and oversaw global dealer strategy, planning, training and consumer experience.
In 2013, Elena became vice president, Customer Experience and Global Dealer, making her one of thirty-eight officers running the company and the first female Ford family member to hold an executive leadership position.
["Elana Ford is named VP of automaker", Detroit Free Press, February 15, 2012, page 12A]
In October 2018, Elena Ford was announced as the company's first Chief
Customer Experience
Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase st ...
Officer. In this role, she leads the organization in creating a world-class customer experience for all Ford customers.
In 2019, she spearheaded the launch of a 500-person call center in Houston, Texas, providing support for Ford truck owners and dealers experiencing technical issues. She also launched Ford's “Own the Call” initiative.
Personal life
Ford has married three times. In 1991, she married her first husband, Stanley Jozef Olender (1960–2016), the owner of Stanley O's, an estate maintenance service in
Southampton, New York
Southampton, officially the Town of Southampton, is a town in southeastern Suffolk County, New York, partly on the South Fork of Long Island. As of the 2020 U.S. census, the town had a population of 69,036. Southampton is included in the stre ...
. They had one daughter:
* Charlotte "Little Charlotte" Ford
On June 2, 1996, Ford married Joseph Daniel Rippolone, a plumber and mechanic, originally from
Long Island
Long Island is a densely populated continental island in southeastern New York (state), New York state, extending into the Atlantic Ocean. It constitutes a significant share of the New York metropolitan area in both population and land are ...
. They had two children:
* Alessandro Ford Rippolone
* Annabelle Ford Rippolone
In 2008, Ford and Rippolone divorced by mutual agreement.
Elena Ford married Mitchell Seldin on July 30, 2022.
See also
*
Ford family tree
References
External links
Ford Executive's Management Style Matches Strengths: 'You Can't Put All Like-Minded People Together'
{{DEFAULTSORT:Ford, Elena
1966 births
Living people
Ford executives
Family of Henry Ford
Businesspeople from New York City
People from Birmingham, Michigan
American people of Greek descent
Niarchos family