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Elektromotive was a British company, acquired by Chargemaster in 2017, specialising in the manufacture and installation of charging infrastructure for
electric car An electric car or electric vehicle (EV) is a passenger car, passenger automobile that is propelled by an electric motor, electric traction motor, using electrical energy as the primary source of propulsion. The term normally refers to a p ...
s and other
electric vehicle An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submer ...
s, using their trade name of Elektrobay. The company had partnerships with major corporations including EDF Energy and
Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
to supply charging posts and data services.


History

Elektromotive was founded in 2003 by former photographer Calvey Taylor-Haw, mechanical engineer Greg Simmons and motorsport entrepreneur Mike Earle in Brighton. The company was based at Sussex University at the Sussex Innovation Centre, which acts as a business incubator for startup companies. The first Elektrobays were installed by
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in 2006 (branded as 'Juice Point'), and there were later over 100 units in London. Elektromotive had a 2009 deal with electricity supplier EDF Energy to part-fund the installation of some Elektrobays in public places. In February 2009, Westminster City Council was accused by energy supplier Npower of infringing its trademark by calling their Elektrobays 'Juice Points'. The first on-street stations outside London were commissioned in
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in September 2009, although over 90 stations were already operational on private sites outside London.


Charge Your Car

Elektromotive's Charge Your Car subsidiary provides "back office" services to charge point owners, in many cases local authorities. CYC handles user registration and billing, and provides a map of charge points, but does not own or maintain any points.


Acquisition

In January 2017, the
Competition and Markets Authority The Competition and Markets Authority (CMA) is the principal competition regulator in the United Kingdom. It is a non-ministerial government department in the United Kingdom, responsible for promoting competitive markets and tackling unfair beh ...
gave Chargemaster permission to acquire Elektromotive and Charge Your Car, which was completed in the same month. At that time the company had around 190 staff. Charge Your Car continues as a subsidiary of BP Chargemaster.


Products

The company's main product was a range of Elektrobay units for charging vehicles that supply 13 A at 230 V, as well as a 32 A version (single or three phase) for faster charging of vehicles. These are available as free-standing posts or wall mounted, and with a range of connectors. They also offer intelligent systems to communicate with the vehicle while charging.


Partnerships

Elektrobay recharging units were installed at
Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
dealerships from 2010.


References

{{Reflist Elektromotive British companies established in 2003 British companies disestablished in 2017