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The #EleNão ("ele não" is Portuguese for "not him"; ) movement, also known as the protests against Jair Bolsonaro, were demonstrations led by women which took place in several regions of
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
and, with less intensity, in other countries. The main goal was to protest against
Jair Bolsonaro Jair Messias Bolsonaro (; born 21 March 1955) is a Brazilian politician and former military officer who served as the 38th president of Brazil from 2019 to 2023. He previously served as a member of Brazil's Chamber of Deputies (Brazil), Chamb ...
and his presidential campaign. The protests, which occurred on 29 September 2018, were the most numerous protests by women in Brazil and the largest popular concentration during the
2018 Brazilian general election General elections were held in Brazil on 7 October 2018 to elect the president, National Congress of Brazil, National Congress and Governor (Brazil), state governors. As no candidate in the presidential election (and for the gubernatorial electi ...
. The protests began to be organized in the
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s, mainly in the ''
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'' group "Mulheres contra Bolsonaro" (women against Bolsonaro). They were motivated by alleged sexist declarations of the candidate and accusations of threats to democracy. Social movements, feminist groups and political parties also supported and took part in the demonstrations. Cities in other countries, such as
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
,
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,
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and
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
also held some smaller protests. Bolsonaro was elected with over 55% of the popular vote on 28 October 2018.


Context

In an interview with ''Zero Hora'' in 2015, Bolsonaro argued that men and women should not receive the same salaries, because women get pregnant, adding that he believes federal law mandating paid maternity leave harms work productivity. Bolsonaro has denied saying that women should receive less than men; he claims it was statistical data by IBGE, a Brazilian research institute. Bolsonaro already had four sons when his first daughter was born. In a public speech in April 2017, Bolsonaro said that he produced a daughter out of "a moment of weakness". Bolsonaro provoked controversy for a series of remarks made to and about Federal Deputy and former Human Rights Minister Maria do Rosário. During a Congressional debate, Bolsonaro said that minors should be treated as adults if they commit heinous crimes such as murder or rape, to which Maria do Rosário responded by calling him a "rapist". Bolsonaro then stated that Congresswoman Rosário was "not worth raping; she is very ugly". The remarks drew considerable condemnation throughout Brazil. In the aftermath of these remarks, Bolsonaro was tried and convicted in a Federal court in September 2015 on counts of hedonic damages against Rosário. In June 2016, the Federal Supreme Court responded to a complaint filed by the
Attorney General In most common law jurisdictions, the attorney general (: attorneys general) or attorney-general (AG or Atty.-Gen) is the main legal advisor to the government. In some jurisdictions, attorneys general also have executive responsibility for law enf ...
and decided to open two criminal actions against Bolsonaro. The Supreme Court ruled that he had potentially incited rape and defamed the honor of his fellow Deputy. He faced a penalty of up to 6 months of jail and a fine. Ultimately in August 2017, an appeal court upheld a lower court's verdict which found Bolsonaro guilty and sentenced him to pay a fine to Rosário of R$10,000 (roughly equivalent to US$2,500). This lawsuit was dismissed by the Supreme Federal Court, as Bolsonaro was inaugurated as president in 2019 and acquired
immunity from prosecution Legal immunity, or immunity from prosecution, is a legal status wherein an individual or entity cannot be held liable for a violation of the law, in order to facilitate societal aims that outweigh the value of imposing liability in such cases. S ...
.


The hashtag

The hashtag #EleNão was created in Brazil on 12 September 2018, by the facebook group "Mulheres Unidas Contra Bolsonaro" (women united against Bolsonaro). Within only 12 days, the hashtag was used more than 1.2 million times in tweets pro and against Bolsonaro. It was being used even among national and international celebrities. On September 16, the usage of the hashtag reached its peak soon after a hacker attack against the "Mulheres Unidas Contra Bolsonaro" facebook group.
Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
was one of the international celebrities who endorsed the movement. She posted in her
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
, where she has more than 12.1 million followers, a picture in which she appears with her mouth sealed by a tape with the saying "freedom". Above, it reads in Portuguese "'" (He won't devalue us, he won't silence us, he won't oppress us)".


Gallery

File:EleNao Largo da Batata 8.jpg, Protesters in Largo da Batata,
São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...
. File:EleNao_(Porto_Alegre,_2018-09-29)_63.jpg, Protest in the city of
Porto Alegre Porto Alegre (, ; , ; ) is the capital and largest city of the Brazilian Federative units of Brazil, state of Rio Grande do Sul. Its population of roughly 1.4 million inhabitants (2022) makes it the List of largest cities in Brazil, 11th-most p ...
, Brazil. File:(2018-10-07)_2º_Ato_Ele_Não_027_Romerito_Pontes.jpg, "Women against fascism" in Portuguese.


Reaction

With the rise of the Ele Não movement, an opposite movement began to emerge, the Ele Sim movement, a movement in favour of
Jair Bolsonaro Jair Messias Bolsonaro (; born 21 March 1955) is a Brazilian politician and former military officer who served as the 38th president of Brazil from 2019 to 2023. He previously served as a member of Brazil's Chamber of Deputies (Brazil), Chamb ...
. The Ele Sim movement preaches the opposite of the Ele Não movement, so it preaches the presidency of Bolsonaro,
conservatism Conservatism is a Philosophy of culture, cultural, Social philosophy, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, Convention (norm), customs, and Value (ethics and social science ...
,
nationalism Nationalism is an idea or movement that holds that the nation should be congruent with the state. As a movement, it presupposes the existence and tends to promote the interests of a particular nation, Smith, Anthony. ''Nationalism: Theory, I ...
and the political views of
Jair Bolsonaro Jair Messias Bolsonaro (; born 21 March 1955) is a Brazilian politician and former military officer who served as the 38th president of Brazil from 2019 to 2023. He previously served as a member of Brazil's Chamber of Deputies (Brazil), Chamb ...
.


See also

* Feminism in Brazil * '' Ni una menos'' * Me Too movement *
Hashtag activism Hashtag activism refers to the use of social media hashtags for Internet activism. The hashtag has become one of the many ways that social media contributes to civic engagement and social movements. The use of the hashtag on social media provides ...
*
Internet activism Internet activism involves the use of electronic-communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen social movement , movements, the deliv ...
* 2017 Women's March * SlutWalk * '' Marche mondiale des Femmes'' * Presidency of Jair Bolsonaro


References

{{Portal bar, Feminism, Human sexuality, Internet, Society Feminism in Brazil Jair Bolsonaro 2018 Brazilian general election 2018 protests Feminist movements and ideologies Hashtags Internet-based activism 2018 in women's history