Kodak Ektar is a professional color
negative film introduced in 2008, designed for nature, outdoors, fashion, and product photography. The film offers ultra-fine grains, ultra-vivid colors, and high saturation, and is available in
ISO 100 only.
[https://imaging.kodakalaris.com/sites/prod/files/files/products/e4046_ektar_100.pdf ]
Another film named "Ektar" was introduced in 1989 by
Eastman Kodak
The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...
as a semi-professional color negative film, but it was later discontinued and was replaced by Royal Gold.
History
Early use of name
Prior to its use on films, the Ektar name originally referred to Eastman Kodak's premium-priced lenses for professional use, which were introduced in 1936 and sold until the 1960s. In contrast to the branding from other lens-makers, Kodak emphasized that the name was a quality mark rather than referring to any particular optical formula.
Original Ektar film (1989 to 1997)
Ektar started as a color
35mm and
120 semi-professional film introduced by Eastman Kodak in 1989, which used the common
C-41 process. It was designed to offer ultra-fine grain. It was manufactured in 25, 100 (replaced the poor selling 125 in June 1991 ), and 1000
ISO formats. 400 speed film was available until 1997. Poor
market segment
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared chara ...
ation was cited as a factor in Kodak's decision to discontinue Ektar in 1994. The film was replaced by the Royal Gold line. The 120 version of Ektar was discontinued in 1997.
Relaunched Ektar 100 (2008 onwards)
A new film was introduced in September 2008 under the name Kodak EKTAR 100, which claims to be the finest-grain color negative film with high saturation and vivid colors available on the market. The film was initially only offered in 35mm, but later the film offering was expanded to include 120 size film, then 4x5 and 8x10 sheet sizes in 2010.
[
Ektar 100 is designed to be very suitable for digitizing using a film scanner.]
Example images
File:Cherry blossoms in Da Lat, Vietnam.jpg, Nikon FM. Da Lat, Vietnam
File:On sidewalk with sunglasses in Kensington Market, Canada.jpg, Carl Zeiss Ikon ZM, C Sonnar T* 1.5/50. ZM Kensington Market, Canada.
File:Long Lanh, 2-2015.jpg, Nikon FM. Da Lat, Vietnam
File:Reeds in the Ouse.jpg, Canon A-1, 135mm f/3.5. River Great Ouse
File:Castelluccio di Norcia - July 2013.jpg, Pentacon Six TL Carl Zeiss. Jena Sonnar 180mm f2.8. Castelluccio di Norcia
References
External links
*
Kodak's page on Ektar 100Flickr group for Ektar 100Johnny Martyr's Kodak Ektar Review
{{Eastman Kodak
Kodak photographic films