Ekrem Jevrić (
Cyrillic
The Cyrillic script ( ) is a writing system used for various languages across Eurasia. It is the designated national script in various Slavic, Turkic, Mongolic, Uralic, Caucasian and Iranic-speaking countries in Southeastern Europe, Ea ...
: Екрем Јеврић, ; born 25 October 1961 – 4 March 2016) was a
Montenegrin American
Montenegrin Americans are Americans who are of Montenegrins, Montenegrin origin. The figure includes all people affiliated with United States who claim Montenegrin ancestry, both those born in the country and naturalized citizens, as well as tho ...
based in
Yonkers, New York
Yonkers () is the List of municipalities in New York, third-most populous city in the U.S. state of New York (state), New York and the most-populous City (New York), city in Westchester County, New York, Westchester County. A centrally locate ...
who became a singer and television personality. Recognized as an
internet phenomenon
Internet phenomena are social and cultural phenomena specific to the Internet, such as Internet memes, which include popular catchphrases, images, viral videos, and jokes. When such fads and sensations occur online, they tend to grow rapidly ...
by the
BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
and ''
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'', he rose to fame with his viral music video "Kuća poso" (''House - Work'') in 2010.
The
turbo-folk
Turbo-folk is a subgenre of contemporary South Slavs, South Slavic pop music that initially developed in Serbia during the 1990s as a fusion of techno and folk music, folk. The term was an invention of the Montenegro, Montenegrin singer Rambo ...
song, which has garnered over two million views during the first month and over 15 million overall, earned him instant popularity across
former Yugoslavia
The Socialist Federal Republic of Yugoslavia (commonly abbreviated as SFRY or SFR Yugoslavia), known from 1945 to 1963 as the Federal People's Republic of Yugoslavia, commonly referred to as Socialist Yugoslavia or simply Yugoslavia, was a country ...
.
Biography
Ekrem Jevrić was born in
Plav in today's
Montenegro
, image_flag = Flag of Montenegro.svg
, image_coat = Coat of arms of Montenegro.svg
, coa_size = 80
, national_motto =
, national_anthem = ()
, image_map = Europe-Mont ...
. He started smoking at age fourteen and his father refused to buy him cigarettes, so he went to
Podgorica
Podgorica ( cnr-Cyrl, Подгорица; ) is the Capital city, capital and List of cities and towns in Montenegro, largest city of Montenegro. The city is just north of Lake Skadar and close to coastal destinations on the Adriatic Sea. Histor ...
alone to earn money.
[Jadadin, Edin. Estrada, n. 18, p. 44] After that he moved to
Slovenia
Slovenia, officially the Republic of Slovenia, is a country in Central Europe. It borders Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the south and southeast, and a short (46.6 km) coastline within the Adriati ...
.
[ In 1985, he married Igbala Jevrić. He then moved to ]Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
in 1988, but eventually settled in the United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
, where he did low-paying jobs like working as cab driver. The couple has four sons: Enis, Verdin, Hajrudin and Berat.
Jevrić most famous song is "Kuća posô" (''Home, work'' or ''From home to work'') that parodied the day-to-day lives of ex-Yugoslav immigrants in the western world (especially North America
North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
). The song achieved instant success on YouTube, reaching over 16.0 million views (2 million in first month). He recorded his first album, titled ''Kuća posô'' in March 2010 He did a photo shoot for Dolce & Gabbana
Dolce & Gabbana (), also known by initials D&G, is an Italian Luxury goods, luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana. The house specializes in ready-to-wear, handbags, accessories, ...
Winter 2011 Collection, positing as an Italian tailor.[
At the end of 2010, he took part in the popular Serbian reality show ''Farma'', and ended up third.
On 4 March 2016, Jevrić died in ]New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
from a heart attack while driving to work, at the age of 54.[Ovako je izgledala sahrana Ekrema Jevrića! (Serbian)]
/ref>
Television appearances
* '' Farma 3'' (2010) - 3rd place
* ''Farma 4'' (2013) - evicted
* ''Farma 5'' (2013) - evicted
* '' Parovi 6'' (2015/2016) - walked
References
External links
Ekrem Jevrić - Farma Forum www.farma.in.rs
Kuća Posô official music video on YouTube
Ekrem Jevric New Duet Song - Naked,Naked
Dolce & Gabbana Campaign Preview of Winter 2011 Collection
{{DEFAULTSORT:Jevric, Ekrem
1961 births
2016 deaths
People from Plav, Montenegro
21st-century Montenegrin male singers
Yugoslav emigrants to Canada
Montenegrin Muslims
People from Gusinje
Bosniaks of Montenegro
Parovi
Canadian emigrants to the United States