''Eat This, Not That!'' is a media franchise owned and operated by

co-author Collaborative writing is a procedure in which two or more persons work together on a text of some kind (e.g., academic papers, reports, creative writing, projects, and business proposals). It is often the norm, rather than the exception, in many ac ...

David Zinczenko. It bills itself as "The leading authority on food, nutrition, and health." No independent authority has verified that claim. The original book series was developed from a column from ''

Men's Health ''Men's Health'' (''MH''), published by Hearst Communications, Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries; it is the bestselling men's magazine on American newsstands. Started as a men's health magazin ...

'' magazine written by David Zinczenko and Matt Goulding. The franchise now includes a website, quarterly magazine, videos, e-books and downloadable PDFs. ''Eat This, Not That!'' brands itself as the "No-diet weight loss solution" and provides recommendations regarding food choices with the aim of improving health. Criteria for unhealthy dishes center on its levels of

calories The calorie is a unit of energy that originated from the caloric theory of heat. The large calorie, food calorie, dietary calorie, kilocalorie, or kilogram calorie is defined as the amount of heat needed to raise the temperature of one liter o ...

fat In nutrition science, nutrition, biology, and chemistry, fat usually means any ester of fatty acids, or a mixture of such chemical compound, compounds, most commonly those that occur in living beings or in food. The term often refers specif ...

saturated fat A saturated fat is a type of fat in which the fatty acid chains have all single bonds between the carbon atoms. A fat known as a glyceride is made of two kinds of smaller molecules: a short glycerol backbone, and fatty acids that each cont ...

trans fat Trans fat is a type of unsaturated fat that occurs in foods. Small amounts of trans fats occur naturally, but large amounts are found in some processed foods made with partially hydrogenated oils. Because consumption of trans fats is associated ...

sodium Sodium is a chemical element; it has Symbol (chemistry), symbol Na (from Neo-Latin ) and atomic number 11. It is a soft, silvery-white, highly reactive metal. Sodium is an alkali metal, being in group 1 element, group 1 of the peri ...

, and/or

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...

content. The healthier alternatives often include higher levels of

fiber Fiber (spelled fibre in British English; from ) is a natural or artificial substance that is significantly longer than it is wide. Fibers are often used in the manufacture of other materials. The strongest engineering materials often inco ...

and/or

protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residue (biochemistry), residues. Proteins perform a vast array of functions within organisms, including Enzyme catalysis, catalysing metab ...

. A quarterly magazine, ''Eat This, Not That!'', was launched in 2015 and is distributed by Meredith nationwide.

Reviews

The original ''Eat This, Not That!'' was reviewed by Tara Parker-Pope of ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

.'' Well Blog writes, "The comparisons are always interesting and often surprising." However, critics did not agree with every comparison. Parker-Pope went on to write, "Chances are you won't agree with every item. For instance, in a comparison of choices for a child's Easter basket, I can't figure out why Jelly Belly Jelly Beans, with , are an 'eat this' while Marshmallow Peeps, with , are a 'not that. Dawn Jackson Blatner, the spokeswoman for the

American Dietetic Association The Academy of Nutrition and Dietetics is a multi-unit enterprise that includes a 501(c)(6) trade association in the United States. With over 112,000 members, the association claims to be the largest organization of food and nutrition professiona ...

, said in ''

USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...

'', "There are several healthful options for the restaurants. These are real changes people can make to save hundreds of calories."

References

{{Reflist 2007 non-fiction books 2008 non-fiction books 2009 non-fiction books 2010 non-fiction books 2011 non-fiction books 2012 non-fiction books 2013 non-fiction books Health and wellness books Dieting books Rodale, Inc. books Books about food and drink