Downy, also known as Lenor in Europe, Russia and Japan, is a brand of
fabric softener
A fabric softener (American English) or fabric conditioner (British English) is a conditioner that is applied to laundry during the rinse cycle in a washing machine to reduce harshness in clothes that are dried in air after machine washing. In con ...
produced by
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
that was introduced in 1960.
Lenor is a brand name of
fabric softener
A fabric softener (American English) or fabric conditioner (British English) is a conditioner that is applied to laundry during the rinse cycle in a washing machine to reduce harshness in clothes that are dried in air after machine washing. In con ...
and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007 but was subsequently discontinued. Scent beads under the brand Downy have been sold in China since December 2017. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.
Amy Sedaris
Amy Louise Sedaris (; born March 29, 1961) is an American actress, comedian, and writer. Most recently, she has appeared in both ''The Mandalorian'' (2019–2020) and ''The Book of Boba Fett'' (2022) as Peli Motto. She played Jerri Blank in the ...
and
Tituss Burgess
Tituss Burgess (born February 21, 1979) is an American actor and singer. He has appeared in numerous Broadway musicals and is known for his high tenor voice. He is best known for starring as Titus Andromedon on the Netflix comedy series '' Unb ...
are the talents hired to promote the Downy/Lenor ''Unstopables'' In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by
Grey Advertising
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, A ...
.
See also
*
Down feather
The down of birds is a layer of fine feathers found under the tougher exterior feathers. Very young birds are clad only in down. Powder down is a specialized type of down found only in a few groups of birds. Down is a fine thermal insulator an ...
*
Downey Downey may refer to:
People
*Downey (surname)
*Robert Downey Jr.
Places
*Downey, California, US
*Downey, Idaho, US
*Downey, Iowa, US
Businesses
*W. & D. Downey, photographic studio
*Downey Studios, created out of a former Boeing plant
Schools
* ...
References
*
External links
Downy Official Site
on HowStuffWorks.com
HowStuffWorks is an American commercial infotainment website founded by professor and author Marshall Brain, to provide its target audience an insight into the way many things work. The site uses various media to explain complex concepts, termin ...
Cleaning product brands
Cleaning product components
Procter & Gamble brands
Products introduced in 1960
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