Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.

Early life and education

Aaker was born in

Palo Alto, California Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto. The city was es ...

to Kay Aaker and David Aaker, a professor and brand consultant. Aaker attended the

University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...

, where she studied under social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in

Psychology Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between ...

in 1989. In 1990, Aaker began postgraduate work at Stanford Graduate School of Business, earning a PhD in marketing with a minor in psychology in 1995. Her dissertation on brand personality led to the publication of academic papers in ''Journal of Marketing Research'' and ''Journal of Consumer Research''.

Career

Aaker began her academic career in 1995 as an assistant professor at the

UCLA Anderson School of Management The John E. Anderson Graduate School of Management, also known as the UCLA Anderson School of Management, is the graduate business school at the University of California, Los Angeles, one of eleven professional schools. The school offers MBA (ful ...

. In 1999, she returned to the Stanford Graduate School of Business (GSB) as an assistant professor, was promoted to associate professor in 2001, and earned a full professorship in 2004. In 2005, Aaker was named General Atlantic Professor and Coulter Family Fellow, Stanford GSB. Her work has been published in scholarly journals in psychology and marketing and has been highlighted in ''

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,''

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, ''

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'', '' Inc.'', and ''

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.'' She serves as an advisory board member for several private and public companies. In 2010, Aaker and her husband, startup advisor Andy Smith, wrote ''The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change.'' In a real world demonstration of the Dragonfly Effect, Aaker and her students founded 100K Cheeks, an organization dedicated to registering 100,000 South Asian donors in the National Bone Marrow Registry. In addition to using social networks, Aaker ran the first ever cheek swab in India. As a result of these efforts, 100K Cheeks exceeded their goal by registering more than 115,000 potential donors. In 2021, Aaker published ''Humor, Seriously: Why Humor Is A Secret Weapon in Business and Life'' with co-author Naomi Bagdonas.

Books

* * * * * *

Selected publications

* * * * *''How Happiness Impacts Choice'' (2012), Mogilner, Aaker and Kamvar, JCR *''Awe Expands People's Perception of Time and Enhances Well-Being'' (2012), Rudd, Vohs, and Aaker, Psychological Science. *''If Money Doesn't Make You Happy, Consider Time'' (2011), Aaker, Rudd, and Mogilner, JCP *''The Shifting Meaning of Happiness'' (2010) Mogilner, Kamvar and Aaker, SPPS *''Non-Profits Are Seen as Warm and For-Profits as Competent'' (2010), Aaker, Vohs and Mogilner, JCR *''The Time versus Money Effect'' (2009), Mogilner and Aaker, JCR *''The Happiness of Giving: The Time-Ask Effect'' (2008), Liu and Aaker, JCR *''When Good Brands Do Bad'' (2004), Aaker, Fournier, and Brasel, JCR *''Can Mixed Emotions Peacefully Co-Exist?'' (2002), Williams and Aaker, JCR *''Consumption Symbols as Carriers of Culture'' (2001), Aaker, Benet-Martínez, and Garolera, JPSP *''Dimensions of Brand Personality'' (1997), Aaker, JMR

References

External links

Jennifer Aaker at Stanford Graduate School of BusinessBuilding Innovative BrandsThe Power of StoryDesigning (for) HappinessThe Dragonfly Effect
{{DEFAULTSORT:Aaker, Jennifer 1967 births Living people American social psychologists American marketing people Stanford Graduate School of Business alumni Stanford University Graduate School of Business faculty Marketing theorists Marketing women People from Lafayette, California Writers from Palo Alto, California

Early life and education

Career

Books

Selected publications

See also

References

External links