History
The television was established on 1 August 1999 under the name Alexandra TV as a film channel. On 3 July 2006 the channel was sold to Diema Vision and was rebranded to Diema Family, retooling its program towards families. In 2007, it became a part of Apace Media, and from 2011 it was a part of MTG's Nova TV Group, changing its logo and packaging again and retooling its schedule once more, this time it airs mainly Turkish series and Latin American telenovelas, alongside reruns of some programs from the Nova TV channel. In March 2010 it began broadcasting Big Brother Family live in a house, being scheduled on weekdays from 9:30 to 12:00 and on Saturday and Sunday until 12:15. On 1 April 2011 on the children's block it broadcast the cartoons "Balls" and "New Adventures of Batman"; as of 4 April it was suspended for an indefinite period. New graphics package and a new logo were introduced on 8 April 2019.Logos history
References
{{Bulgarian television Television networks in Bulgaria Bulgarian-language television stations Modern Times Group Television channels and stations established in 1999 1999 establishments in Bulgaria