''Dag'' (; en, Day), stylized as ''DAG'', was a

Dutch-language Dutch ( ) is a West Germanic language spoken by about 25 million people as a first language and 5 million as a second language. It is the third most widely spoken Germanic language, after its close relatives German and English. ''Afrikaans'' ...

tabloid

newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ...

in the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

that was freely distributed between 2007 and 2008. It was released jointly by publishing company PCM and telecommunications company

KPN KPN (in full Koninklijke KPN N.V., also Royal KPN N.V.) is a Dutch landline and mobile telecommunications company. KPN originated from a government-run postal, telegraph and telephone service and is based in Rotterdam, Netherlands. History Un ...

. Bob Witman was the

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

. The first edition of ''Dag'' was published on 8 May 2007 with a circulation of 300,000 copies, accompanied with the launch of the website. It competed with long-time free newspapers ''

Metro Metro, short for metropolitan, may refer to: Geography * Metro (city), a city in Indonesia * A metropolitan area, the populated region including and surrounding an urban center Public transport * Rapid transit, a passenger railway in an urba ...

'' and '' Spits'', as well as ''

De Pers ''De Pers'' (literal translation: ''The Press'') was a freely distributed Dutch language tabloid newspaper in the Netherlands, with a circulation of around 200,000. Its competitors were '' Metro'' and ''Sp!ts ''Spits'' (; en, Peak/Rush Hour; s ...

'' which had started on 23 January of that year.Nieuwe krant DAG heeft ook een website
("New newspaper DAG also has a website"), ''Sync.nl''. The paper and the website were noted for its clear layout, its extensive use of images, and much attention for reactions of the general public. It was reported that in the one and a half year that followed, a maximum of 20 million

euro The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...

would be invested. In September 2007, the circulation was raised to 400,000, and a Saturday magazine edition and an experimental delivery service were launched. DAG Advertentie

On 29 September 2008, PCM and KPN announced that the newspaper would cease to exist. The reason was that the direction of ''Dag'' had failed to bind enough advertisers, mainly because of the fierce competition of the other free newspapers. The worsening global financial situation around that time also made it more likely that companies would save money on advertisement and sponsoring. The last issue was released on 1 October 2008, but the digital activities of ''Dag'' (online, mobile, and narrowcasting) were continued by PCM without support of KPN.KPN en PCM beginnen gratis krant
("KPN and PCM set up free newspaper"), '' AD.nl''.

References

{{Reflist 2007 establishments in the Netherlands 2008 disestablishments in the Netherlands Defunct free daily newspapers Defunct newspapers published in the Netherlands Defunct Dutch websites Dutch-language newspapers Publications established in 2007 Publications disestablished in 2008 Daily newspapers published in the Netherlands