Duygu Özaslan Mutaf (born Duygu Özaslan, 17 April 1991) is a Turkish

beauty YouTuber A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty ...

and

Internet celebrity An Internet celebrity, also referred to as an Internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large ...

. Özaslan is a dropout of the faculty of Spanish Language and Literature in

Istanbul University Istanbul University, also known as University of Istanbul (), is a Public university, public research university located in Istanbul, Turkey. Founded by Mehmed II on May 30, 1453, a day after Fall of Constantinople, the conquest of Constantinop ...

. She generally publishes makeup videos, but over time, her style of content has diversified to include

vlogs A vlog (), also known as a video blog or video log, is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one ta ...

and lifestyle videos.

Reception

In a 2017 study, it was reported that the followers of Duygu Özaslan consisted of three main groups: "fans", "haters" and "righteous ones". In a study conducted with 242 people in 2018, it was found that Duygu Özaslan is the most followed beauty vlogger after Danla Bilic and

Çağla Şıkel Çağla Şıkel (born 2 January 1979) is a Turkish ballet, model, actress and TV presenter. Early life and education Çağla Şıkel was born on 2 January 1979 in Istanbul as the second child of Asuman and Hüseyin Şıkel. Her father was a fin ...

. 12.4% of the participants stated that they followed Duygu Özaslan. As of July 2020, Özaslan has more than 1.45 million subscribers on YouTube. In a study related to

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of t ...

studies on YouTube channels, the videos that Özaslan uploaded on her YouTube channel between 1 June 2017 and 20 February 2018 were analyzed and it was found that the viewers were interested in Duygu Özaslan and the shooting quality of the videos rather than advertisement.

Criticism

Özaslan received criticism by social media users in July 2020, after photographs taken of her in a bikini by the paparazzi and shown in the press turned out to be different from those she had published on her

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

account. Özaslan explained that she had

bulimia nervosa Bulimia nervosa, also known simply as bulimia, is an eating disorder characterized by binge eating (eating large quantities of food in a short period of time, often feeling out of control) followed by compensatory behaviors, such as self-indu ...

, which had affected her eating habits and weight, and added that she was in treatment.

References

External links

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Duygu Özaslan
on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

{{DEFAULTSORT:Özaslan, Duygu 1991 births Living people Turkish YouTubers