
Montres DOXA S.A. is an independent
Swiss
Swiss most commonly refers to:
* the adjectival form of Switzerland
* Swiss people
Swiss may also refer to: Places
* Swiss, Missouri
* Swiss, North Carolina
* Swiss, West Virginia
* Swiss, Wisconsin
Other uses
* Swiss Café, an old café located ...
watch
A watch is a timepiece carried or worn by a person. It is designed to maintain a consistent movement despite the motions caused by the person's activities. A wristwatch is worn around the wrist, attached by a watch strap or another type of ...
manufacturer founded in 1889. Doxa is best known for its
dive watch
A diving watch, also commonly referred to as a diver's or dive watch, is a watch designed for underwater diving that features, as a minimum, a water resistance greater than , the equivalent of . The typical diver's watch will have a water resis ...
es. The name
Doxa
Doxa (; from verb ) Liddell, Henry George, and Robert Scott. 1940.δοκέω" In ''A Greek-English Lexicon'', edited by H. S. Jones and R. McKenzie. Oxford. Clarendon Press. – via Perseus Project. is a common belief or popular opinion. In ...
(Δόξα) is the
Greek
Greek may refer to:
Anything of, from, or related to Greece, a country in Southern Europe:
*Greeks, an ethnic group
*Greek language, a branch of the Indo-European language family
**Proto-Greek language, the assumed last common ancestor of all kno ...
word for "belief" or "opinion", or in Christian contexts, "glory".
After the Swiss watch industry was
devastated by the introduction of quartz watches in the 1970s, the company changed ownership several times.
History
Doxa, founded in 1889 by Georges Ducommun, began as a maker of dress watches and other timepieces.
Over the years, Doxa grew and branched out into other timekeeping markets.
In the late 1960s Doxa planned to produce a watch to be used while diving. Tests indicated that an orange face was more visible in murky water. Doxa also consulted with divers, including
Jacques Cousteau
Jacques-Yves Cousteau, (, also , ; 11 June 191025 June 1997) was a French naval officer, oceanographer, filmmaker and author. He co-invented the first successful open-circuit self-contained underwater breathing apparatus (SCUBA), called the ...
, then chairman of "U.S. Divers," and Claude Wesly. A staff of engineers and professional divers was assembled to create a watch with the required features, the Sub300t. Between 1968 and 1979 the model was purchased by the
Swiss Armed Forces
The Swiss Armed Forces (; ; ; ; ) are the military and security force of Switzerland, consisting of land and air service branches. Under the country's militia system, regular soldiers constitute a small part of the military and the rest are ...
for a newly established unit of combat divers.
The current Doxa Sub300T has a choice of 8 difference dial colours, and a rotating
bezel with the official US Navy air
dive table
There are several categories of decompression equipment used to help divers decompress, which is the process required to allow divers to return to the surface safely after spending time underwater at higher ambient pressures.
Decompression o ...
for no-decompression dives engraved onto its surface. Other watchmakers then introduced similar bezels. The watch can be used to calculate
no decompression times, and dive time. It was originally rated to a depth of 300 meters, later increased to 1,200 meters.
In 1968 DOXA became part of Synchron S.A. Soon after the introduction of the Sub300t, the
Swiss watch
Swiss made is a label or marking used to indicate that a product was made on the territory of Switzerland. It is also a geographical indication protected under different Swiss and international laws and treaties. According to the Swiss Federal ...
industry was
devastated by the introduction of quartz watches. Accurate, reliable and small timepieces could now be made with
quartz crystal mechanisms instead of the mechanical
clockwork movements that the Swiss specialized in. In response a group of Swiss watchmakers, which Doxa joined, was set up to consolidate resources. This eventually failed. In 1978 DOXA S.A. was acquired by Aubrey Frères S.A., then ceased operations in about 1980. In 1997, the Jenny family of Bienne, Switzerland, acquired Doxa, reviving the brand after a period of dormancy. The family, known for their contributions to dive watch innovation through their own brand, Jenny Watches, revitalized Doxa by reintroducing the SUB series in 2002, focusing on limited-edition models that honored the brand's heritage.
Doxa began production of 92 limited edition Sub1000t watches to support
Project AWARE in 2008.
In 2012, Doxa introduced the Sub1200t with Project AWARE, limited to 300 watches,
with part of the price of each watch sold going to support Project AWARE.
[
A search of ]Internet auction
An online auction (also electronic auction, e-auction, virtual auction, or eAuction) is an auction held over the internet and accessed by internet connected devices. Similar to in-person auctions, online auctions come in a variety of types, with ...
sites finds Doxa watches of various ages offered for high prices. Advertising material is also offered.[Search popular auction sites for "doxa".]
See also
* List of watch manufacturers
Watchmakers
This list is a duplicate of :Watch brands, which will likely be more up-to-date and complete. Manufacturers that are named after the founder are sorted by surname. Names in this list require an article about the watch brand or watc ...
References
External links
*
DOXA Watches official web site
{{Authority control
Swiss watch brands
Swiss companies established in 1889
Manufacturing companies established in 1889
Watch manufacturing companies of Switzerland