Doner Company (formerly W. B. Doner & Co.) is an American

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ...

headquartered in

Southfield, Michigan Southfield is a city in Oakland County, Michigan, Oakland County in the U.S. state of Michigan. An inner-ring suburb of Detroit, Southfield borders Detroit to the north, roughly northwest of downtown Downtown Detroit, Detroit. As of the 2020 Uni ...

. It was founded in 1937 by Wilfred Doner, better known as Brod Doner. The Doner Company also has a

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

-based agency called Doner London.

History

The company opened in Baltimore in 1937 as W. B. Doner & Co. It was founded by Wilfred "Brod" Doner. Doner died in 1990 at the age of 75 and the company later dropped the initials from its name. The company is an independent advertising agent and has long been one of the largest. After a fire destroyed its office in Southfield in 1996, it re-emerged as an international company and expanded its reach to clients outside of the United States. In April 2012, Doner sold a minority interest to MDC Partners.

Campaigns

W. B. Doner's 1950s campaign for Timex, "Takes a licking and keeps on ticking," was ranked 40th in a list of top advertising campaigns of the 20th century by ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

''. They invented Mazda's "Zoom Zoom" advertisement in 1997, but lost that account in 2010. Mazda had been about 20% of Doner's overall business. In 2004, the company created the character Mr. Six for the regional theme park chain

Six Flags Six Flags Entertainment Corporation is an American amusement park company headquartered in Charlotte, North Carolina, United States. It was formed on July 2, 2024, following a merger between longtime rivals Cedar Fair and the former Six Flags ...

. The character was used from 2004 to 2010, and was brought back in 2024.

References

External links

doner.com
- Official Site
DCH.co.uk
- Official Site Advertising agencies of the United States Companies based in Southfield, Michigan Privately held companies based in Michigan American companies established in 1937 Mass media companies established in 1937 Business services companies established in 1937 1937 establishments in Maryland {{US-media-company-stub