Domino's Pizza Israel () is the

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

i subsidiary of the pizza chain

Domino's Pizza Domino's Pizza, Inc., commonly referred to as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware General Corporation Law, Delaware-domiciled and headquartered ...

, run by master franchisee ''Elgad Pizza'' with 33 branches throughout Israel.

History

Domino's Pizza Israel was founded in 1990, and opened their first branch in Israel in 1993.Domino's Pizza
– Retrieved 29 August 2014 In November 2003, master franchisee, Omni Food Products declared bankruptcy.Pizza Meter files for court protection from creditors
– Retrieved 29 August 2014 Top bidder for the franchise was Morag Group at NIS 5.9 million ($1.9 million), however Omni felt the franchise should go to general manager Asaf Greenberg The master franchise was eventually sold to Greenberg as well as two of the main franchise owners. Despite discontinuing the promotion in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

due to safety concerns, Domino's in Israel still offer a 30-minute delivery guarantee.

Labor issues

In April 2014 employees protested in several locations around Israel, including outside the CEO's house. In many branches signs were posted saying that Domino's would view those who cancel their union membership as loyal employees. Some branches were reportedly not allowing employees who were union members in to work.

Innovation

In December 2013, Domino's Pizza Israel, was the first Domino's location internationally to unveil

vegan Veganism is the practice of abstaining from the use of animal products and the consumption of animal source foods, and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a ve ...

pizza, which uses a soy-based cheese substitute.

Kashrut

Despite being located in Israel, a primarily Jewish country, almost none of the chain’s locations are

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, ), from the Ashke ...

.Domino's Pizza Goes Vegan — in Israel
– Retrieved 29 August 2014 By not being kosher, Domino's is able to remain open 7 days a week as well as offering meat toppings and meat products such as wings, which are added to almost a third of the chain's sales. Due to this, Domino's operates mostly in secular areas of Israel where the majority of people do not keep kosher.

Facebook page hijacking

On 14 July 2014, during

Operation Protective Edge The 2014 Gaza War, also known as Operation Protective Edge (, ), and Battle of the Withered Grain (), was a military operation launched by Israel on 8 July 2014 in the Gaza Strip, a Palestinian territory that has been governed by Hamas since ...

Hamas hijacked Domino's Pizza Israel's Facebook page to announce they would be firing rockets at

Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...

and

Haifa Haifa ( ; , ; ) is the List of cities in Israel, third-largest city in Israel—after Jerusalem and Tel Aviv—with a population of in . The city of Haifa forms part of the Haifa metropolitan area, the third-most populous metropolitan area i ...

.Hamas hacks Channel 10: 'Prepare for drawn-out stay in bomb shelters'
– Retrieved 29 August 2014

References