A display window, also a shop window (

British English British English is the set of Variety (linguistics), varieties of the English language native to the United Kingdom, especially Great Britain. More narrowly, it can refer specifically to the English language in England, or, more broadly, to ...

) or store window (

American English American English, sometimes called United States English or U.S. English, is the set of variety (linguistics), varieties of the English language native to the United States. English is the Languages of the United States, most widely spoken lang ...

), is a

window A window is an opening in a wall, door, roof, or vehicle that allows the exchange of light and may also allow the passage of sound and sometimes air. Modern windows are usually glazed or covered in some other transparent or translucent ma ...

in a shop displaying items for sale or otherwise designed to attract

customer In sales, commerce, and economics, a customer (sometimes known as a Client (business), client, buyer, or purchaser) is the recipient of a Good (economics), good, service (economics), service, product (business), product, or an Intellectual prop ...

s to the store. Usually, the term refers to larger windows in the front

façade A façade or facade (; ) is generally the front part or exterior of a building. It is a loanword from the French language, French (), which means "frontage" or "face". In architecture, the façade of a building is often the most important asp ...

of the shop.

History

The first display windows in shops were installed in the late 18th century in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, where levels of

conspicuous consumption In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen c ...

were growing rapidly. Retailer Francis Place was one of the first to experiment with this new retailing method at his tailoring establishment in

Charing Cross Charing Cross ( ) is a junction in Westminster, London, England, where six routes meet. Since the early 19th century, Charing Cross has been the notional "centre of London" and became the point from which distances from London are measured. ...

, where he fitted the shop-front with large

plate glass Plate glass, flat glass or sheet glass is a type of glass, initially produced in plane form, commonly used for windows, glass doors, transparent walls, and windscreens. For modern architectural and automotive applications, the flat glass is ...

windows. Although this was condemned by many, he defended his practice in his memoirs, claiming that he "sold from the window more goods...than paid journeymen's wages and the expenses of housekeeping. Display windows at

boutique A () is a retail shop that deals in high end fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek Ancient Greek (, ; ) includes the forms of the Greek language used in anc ...

s usually have dressed-up

mannequin A mannequin (sometimes spelled as manikin and also called a dummy, lay figure, or dress form) is a doll, often articulated, used by artists, tailors, dressmakers, window dressers and others, especially to display or fit clothing and show off dif ...

s in them.

Window dressing

Displaying

merchandise Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...

in a store window is known as window dressing, which is also used to describe the items displayed themselves. A retail worker that arranges displays of goods is known as a window dresser. As a

figure of speech A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or Denotation, literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, et ...

, window dressing means something done to make a better impression, and sometimes implies something dishonest or

deceptive Deception is the act of convincing of one or many recipients of untrue information. The person creating the deception knows it to be false while the receiver of the information does not. It is often done for personal gain or advantage. Deceit ...

References

External links

* {{Authority control Advertising tools Advertising techniques Fashion terminology Windows

History

Window dressing

See also

References

External links